Features

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MANY VOICES, ONE MESSAGE

Dear Business & Professional Event Sector (BE) Stakeholders, Industry leaders co-created The Iceberg in 2017 as the chosen metaphor for highlighting both the tourism benefits of events, but also the social, economic, and societal impacts aligned to the purpose of them. Thanks to funding support from the sector leadership, The Iceberg has used the intervening…

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SUCCESSION: Step Aside Old Man!

In Barcelona, Chief Strategy Officer at MCI Group, Oscar Cerazales, was put on notice by son Albert Cerazales-Garcia that organisations need to adapt to the generational demands of Millennials and Gen Z or face irrelevance. A compelling session hosted by Cerazales-Garcia and moderated by the impressive Group Learning & Development Director of MCI Group, Avinash…

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The Race to Enrich Trade Show Data

From Exhibition News: For the hottest buzzword in the industry, very little is understood about data. At the recent IBTM World show in Barcelona, there was scarcely a session that didn’t mention its importance. Vice-president of European sales at Cvent Jamie Vaughan went so far as to say: “An event planner without data is just…

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Beyond the Event: Creating Lasting Legacies in Singapore

From M&C Asia: In today’s business event landscape, the most impactful gatherings are those that reach beyond traditional knowledge-sharing and networking to create meaningful and lasting change. MICE planners are now shifting their focus to extend event impacts far beyond the conference walls, creating positive effects on host communities, destinations, and society at large. According…

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Ireland Adopts Business Events Strategy–For Tourism & Beyond

Yet another country has pivoted ‘beyond tourism’ in its approach to business events, post-pandemic. Fáilte Ireland and Tourism Ireland have combined to secure funding support of ‘Ireland’s Business Events Strategy 2030 – For Tourism and Beyond’, approved by Catherine Martin, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport, & Media. The investment will see the…

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LOTR v GoT: Lessons for Associations, Content Strategy & Events

By Colm Clarke, Partner, Consultancy at Exempla Management & Consulting: Episode 1: Battling Business Models Hopefully your leadership transitions are more civilised than in a Game of Thrones episode, and your stakeholder groups are easier to align around common objectives than Tolkien’s elves and dwarves – but don’t ignore the lessons for associations provided by…

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What Does It Take for the Events Industry to Be Sustainable?

From PCMA: The program for the inaugural PCMA Convene 4 Climate, held Oct. 2-3 in Barcelona, Spain, in collaboration with the Strategic Alliance of the National Convention Bureaux of Europe, was designed in a way that recognized that we no longer have the luxury of time when it comes to global warming. That reality was…

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Trump’s Climate Threats Rattle World’s Biggest Science Meeting

From E&ENEWS: Researchers attending the American Geophysical Union conference worry their work could disappear when a president who rejects climate science takes office. Censorship. Funding cuts. Layoffs. Those concerns loom over the world’s largest conference of climate scientists as they brace for whiplash at the White House when President-elect Donald Trump takes office in six…

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US Medical Meetings: Skift Take on Election

From Skift Meetings: Robert F. Kennedy is promising big changes to the healthcare industry if he is confirmed as Secretary of Health and Human Services. When it comes to medical meetings, plenty is at stake. In 2023, $8 billion was spent on medical meetings, according to the Centers for Medicare & Medicaid Services (CMS). There…

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The Downsides of a Massive Global Climate Conference

From Undark: The COP conference is growing in size, but not in action on climate goals, critics say. Experts suggest major reforms. If speeches and slogans could save the climate, COP29 in Baku, Azerbaijan, would already be a success. But there are few signs the current round of climate talks will deliver on the only…

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Antwerp Facilitates Knowledge Exchange, Innovation and Progress

From Meetings International: The Belgian city of Antwerp has been a central trading hub for centuries and is home to Europe’s second-largest port. It is also the capital of the diamond trade and the world’s second-largest petrochemical cluster. The city is also known for its legacy of fine art, design, contemporary architecture, and fashion, and…

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News

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Sarawak Pioneers LEGACY360 to Shape Global Business Event Legacies

From Boardroom: Sarawak has officially launched LEGACY360 – Business Events for a Sustainable Future, the first forum in Southeast Asia focused on advancing business event legacies. The initiative aims to position Sarawak as a leader in creating long-term economic, social, and environmental impacts through business events. Unveiled during an exclusive preview, LEGACY360 underscores BESarawak’s ambition…

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Event Planners Unite to Support Peers Affected by California Fires

From Skift Meetings: The California fires have caused unprecedented destruction. While emergency services battle the blazes, event planners are stepping in to help. Grassroots initiatives and industry networks are doing their part to help those impacted by the California fires, event planners included. Kate Patay, chairperson of the SEARCH Foundation, an organization that assists meeting,…

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DDC Highlights International Strategy, Connected Campus & What’s New for Meetings at CL25

From Destination DC (DDC): “From large conventions to small, impactful meetings, Washington, DC uniquely provides access to policymakers, networking and educational opportunities,” said Elliott L. Ferguson, II, president and CEO, Destination DC. “Combined with the city’s vibrant neighborhoods and abundant attractions and experiences, DC creates memorable events that keep attendees returning. Through our Only One…

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What the Business Events Industry Wants From the New Administration

From Skift Meetings: A new Congress and presidential administration brings opportunities for policies that drive business events growth, according to the Exhibitions & Conferences Alliance (ECA). “When there is change in any administration, whether it’s a shift in party control or the presidency itself, the first year is the best time to get things done,”…

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CityDNA: Unlocking the Intellectual Capital of Member Cities

The CityDNA Autumn Conference co-located once more alongside the GDS-Forum and this year, in Bruges, with the VISITFLANDERS Impact Day reveal of the DMO’s Impact Framework co-developed with partners, #Meet4Impact. Having 3 events in one week certainly confirms a sustainable approach to what is becoming a festival feel to the CityDNA gathering. But what sets…

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ASSOCIATIONS: Unlocking Social Impact Funding

Proponents of the social impact of events narrative convened in Bruges for IMPACT DAY hosted by The VISITFLANDERS Convention Bureau, #MEET4IMPACT, and the GDS-Movement to discuss how collaboration between social entrepreneurs, impact investors, and government can collaborate to drive positive change using association meetings as the catalyst. “We’re impact creators…”, explained Genevieve Leclerc, co-founder of…

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GDS-Forum Pursues Solutions for ‘Broken’ Visitor Economy

Bruges, Belgium, hosted the second GDS-Forum / CityDNA Autumn Conference ‘Double-Bill’ to seek solutions, and to advance & celebrate the world’s leading destination sustainability movement. “I think the visitor economy is a bit broken – and that people, communities, and nature are suffering,” explained the GDS-Movement’s founder and chief changemaker, Guy Bigwood, adding that, “we…

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CEIR Becomes Research Division of IAEE

From IAEE: The International Association of Exhibitions and Events® (IAEE) announced today the strategic integration of the Center for Exhibition Industry Research (CEIR) as an official research division within IAEE. This development reflects IAEE’s continued commitment to delivering unparalleled insights and resources to support the global exhibitions and events industry. As the preeminent source for…

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USA’s DMO Announces New Heavyweight Board of Directors

From CMW: Brand USA, the nation’s destination marketing organisation, has announced new leadership for its 2025 board of directors. The 11-member board is appointed by the US Secretary of Commerce in consultation with US Secretaries of State and Homeland Security. Each director represents a travel and tourism industry sub-sector and can serve a maximum of…

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Singapore: Where Business Events Shape the Next Generation of Young Global Talent

From Boardroom: Singapore’s role as a global hub for business and innovation extends beyond its skyline of modern marvels and strategic positioning on global trade routes. It is also a city committed to developing the next generation of leaders, leveraging platforms like business events to enable professional growth. By blending a forward-thinking economy, thriving business…

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Iceberg Ambassador is Top Lobbyist on The Hill!

From The Hill: Welcome to The Hill’s annual list of top lobbyists. The lobbyists on this list are some of the best in the business and have been go-to advocates during a year defined by unprecedented political events, legislative logjams, federal spending cut crusades and big rulemaking swings by the outgoing Biden administration. But Washington…

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Case Studies

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2,000 Books Bring New Life to Balai Ringin School Library

The library of Sekolah Menengah Kebangsaan (SMK) Balai Ringin (Balai Ringin Secondary School) was given a new lease of life with a donation of 2,000 books by BESarawak and the organising committee of the 15th Joint DCCI-KCCI Gawai-Kaamatan 2024 Celebration. Two years ago, an explosion destroyed the school’s library, leaving students without access to essential…

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ISHA’s Impactful 2023 Annual Meeting in Cape Town

From BestCities: Discover how the International Society for Hip Preservation (ISHA) used its 2023 Annual Scientific Meeting in Cape Town to tackle regional healthcare challenges. From groundbreaking collaborations to transformative initiatives, this event set a new standard for legacy-driven impact.   Why Cape Town Was the Perfect Host The International Society for Hip Preservation (ISHA)…

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A Deep Dive into the Velo-City Conference

From BestCities: The Velo-city Conference, organized by the European Cyclists’ Federation (ECF), is the world’s leading annual event for cycling advocates and city planners. Each year, it brings together more than 1,500 delegates from over 60 countries—policy-makers, industry leaders, academics, and everyday cyclists—to drive forward change in urban mobility. This case study explores how Velo-city…

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ICCA Congress 2024 | Impact and Legacy Strategy

From #MEET4IMPACT: The ICCA Congress 2024 in Abu Dhabi is committed to transforming the global business events (BE) industry by setting new standards for sustainability, innovation, and social impact. In partnership with the Abu Dhabi Department of Culture & Tourism, Abu Dhabi National Exhibition Centre (ADNEC), ICCA, GDS-Movement, and #MEET4IMPACT the Congress aims to position…

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The Impact of Business Events: Empowering Women in STEM

From The Business of Events: Making workplaces more inclusive for women was the main focus of the WISE (Women into Science and Engineering) Conference held at IET London: Savoy Place, on Wednesday, 16 October 2024. Dr Laura Norton, Head of Equality, Diversity, and Inclusion (EDI) at the Institution of Engineering and Technology (IET) and Managing…

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European Academy of Childhood Disability | 36th Annual Meeting

From ICCA and BestCities: The European Academy of Childhood Disability (EACD)’s 36th Annual Meeting inspired a vision for a better future for individuals with childhood-onset disabilities. The event celebrated excellence in research and education while raising vital awareness of their needs and rights. Through the impactful EACD+ programme, it expanded access to sports, culture, and…

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Research

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Top US Business Travel Cities for 2024: New Report You Need To Know

From TTW: FCM Travel, the trusted business travel division of Flight Centre Travel Group, has unveiled its top cities for business travel in 2024. These rankings aren’t just about numbers—they tell a story of where professionals are heading to connect, innovate, and grow. This list was carefully crafted using flight booking data from across the…

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Destinations International Launches DMO Website Impact Calculator

From Destinations International: The gold standard tool for connecting DMO website traffic to influenced visits and economic impact, the Website Impact Calculator delivery will begin in January 2025 for destinations that sign up before 31st December 2024. The Website Impact Calculator attributes website traffic to physical visits and takes impact a step further by analyzing…

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Northstar/Cvent Meetings Industry PULSE Survey | December 2024

From Northstar Meetings Group: The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, forecasts a significant rise in meetings spend for 2025. Planners anticipate a 12 percent increase in costs related to business events, with budgets expected to grow by nearly 11 percent. Most planners have a negative outlook on how the new…

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Events Deliver Impact in Melbourne, Geelong and Beyond

Melbourne Convention and Exhibition Trust (MCET), operators of the globally renowned Melbourne Convention and Exhibition Centre (MCEC) and the future Nyaal Banyul Geelong Convention and Event Centre, have released their Annual Report and Impact Report, highlighting their important role in driving economic, social and environmental impact. In 2023-24, MCET generated $777 million in economic impact…

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Economic Impact of Business Events Booming in Developed Regions

From M&IT: There has been notable growth in budget stability and economic impact for business events across developed regions, according to the Global Destination Report 2024. Commissioned by The Business of Events, this year’s report has again been produced in collaboration with SFA Connect, ICC Belfast, and IBTM World, with a focus on insights from…

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Meetings And Events Industry: Looking Good In 2025

From Forbes: A new study promises a positive outlook for the meetings and events industry next year. American Express Global Business Travel (Amex GBT) published its 14th annual Global Meetings and Events Forecast to provide a look ahead to the coming year. The forecast is based on a combination of interviews with industry experts and…

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Opinions

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The Convention Centre Putting Sustainability at its Heart

From M&IT, GM John Burke on making sustainability a core business strategy at Kuala Lumpur Convention Centre: As sustainability becomes a critical focus for the global MICE industry, the Kuala Lumpur Convention Centre has emerged as a trailblazer. Recently awarded Best Sustainability Initiative (Convention Centre) at M&C Asia Stella Awards 2024, the convention centre’s efforts…

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Brand USA Chair Ferguson Seeks to Broaden its Focus

From Meetings Today: Having a board chair who is a meetings industry veteran that knows the ways of Washington, D.C., is a definite advantage for Brand USA, which recently welcomed Elliott Ferguson, president and CEO of Destination DC, to a one-year term helping steer the organization that markets the U.S. to international leisure and MICE…

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ARNALDO NARDONE: Latin America’s Architect of Progress

The Iceberg loves a movement. Especially a movement that uses business & professional events to drive positive change. But it often requires an evangelical personality, combined with an event, to achieve that change. In Latin America (LATAM), one such character has driven the evolution and development of the Business Events Sector – founder of the…

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How International Associations Can Manage Political Risks in 2025

From Boardroom, by Tommy Goodwin, Executive Vice President, Exhibitions & Conferences Alliance: We live in an increasingly politics-first world. From wars raging in Ukraine and Gaza to recent change elections in the United States and throughout Europe, the political environment grows more uncertain by the day. With trade wars, transatlantic tensions, and further anti-incumbency elections…

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5 Trends to Watch in 2025

From UFI: 2024 will go into the history books as the best year the global exhibition industry has ever recorded, measured by revenues—topping out an astonishing comeback after the global pandemic. Investors remain eager to put money into our industry’s core business model of connecting people for trade and innovation, but the future will see…

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The East Malaysia Destination with a Strong Purpose and Legacy

From M&C/ASIA: As the winner of M&C Asia Stella Award’s Best Sustainability Initiative (Destination) title, Sarawak has solidified its position as a leader in legacy and innovation for the MICE industry. Amelia Roziman, CEO of Business Events Sarawak (BESarawak), discusses how the destination has seamlessly woven sustainability into every facet of its business events strategy.

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IMEX-EIC Innovation in Sustainability Award Winner 2023 Interview

From IMEX: Destination Canada were the winners of the 2023 IMEX-EIC Innovation in Sustainability Award. Presented during IMEX Frankfurt, the award honors outstanding achievements in sustainable innovation in the business events industry. IMEX Brand Ambassador, Tanja Knecht spoke to Virginie De Visscher, Executive Director Business Events, Destination Canada about their winning project, the Canadian Business…

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Lots of Business at Successful IBTM World 2024

From Meetings International, by Roger Kellerman: IBTM World 2024 was perhaps one of the best IBTM fairs I have experienced in my 20 years at the show. It surpassed last year’s success, with over 73,000 pre-scheduled meetings (an increase of over 19 per cent compared to 2023), but these figures should be taken with a…

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Global Policy Leadership Series | The Hon. Steve Dimopoulos MP

From UFI: We’re excited to share our interview with The Hon. Steve Dimopoulos, Minister for Environment, Minister for Tourism, Sport and Major Events, and Minister for Outdoor Recreation of the State of Victoria, Australia. This conversation offers a blueprint for integrating sustainability with impactful policymaking as Minister Dimopoulos discusses Victoria’s leading strategies to host world-class…

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Empowering the Future: BE Ambassadors Programme at ICCA Congress 2025

By Sahil Buch, Company Secretary, Dubai Financial Market: As I look back on leading the inaugural BE Ambassadors Programme at the 63rd ICCA Congress in Abu Dhabi, I’m overwhelmed with pride and gratitude. What began as a vision to involve students in the Business Events industry has evolved into something far more significant—a movement to…

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Olympic Lessons in Sustainability, Safety, and Innovation

From Skift Meetings | Panos Tzivanidis, Director of Corporate Events and Services for the International Olympic Committee shares lessons learned from the 2024 Paris Games: Skift Meetings had the opportunity to chat with Panos Tzivanidis, the Director of Corporate Events and Services for IOC, the International Olympic Committee. Tzivanidis and his team are responsible for…

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DESTINATION ALIGNMENT: Something Worth Working For

By Rod Cameron (pictured above), President, Criterion Communications Inc: There is a lot of satisfaction at seeing the lights going on as a new perspective on an old topic is revealed and illustrated. At the same time it demonstrates why positive change is often so difficult to achieve in many parts of our industry. I…

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Education

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21 January 2025

Advanced Event Design & Strategy Certificate, Online

This advanced certificate course is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to apply program strategy…

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26 January 2025

Association Impact Masterclass, Dublin, Ireland

Held ahead of the BestCities Global Forum in Dublin, Ireland this new groundbreaking training programme, part of the ICCASkills certification programme. This initiative will add valuable enhanced capabilities to the skillsets of association professionals worldwide, enabling them to design, deliver, and measure the impacts of their activities. If you are interested in attending this event,…

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28 January 2025

IAPCO EDGE Porto 2025

IAPCO EDGE Porto is an interactive seminar for meetings industry professionals. It provides a transformative opportunity to elevate your professional capabilities and expand your network. Registrations are open to PCOs, Meeting Planners, Destination Management Companies, Convention Bureaux, Convention Centres, Hotels, and Associations. Spaces are limited – Register today!

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29 January 2025

The Advanced Sustainable Events Course, Online

The Advanced Sustainable Events Course, curated by isla, is a 6-week online course designed to cover key sustainability topics that are central to deepening your understanding of sustainability as a discipline and how this manifests in events. From legislation & regulations, communications, and measurement principles, to standards, certifications & accreditations, and system change – you’ll…

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1 February 2025

Winter CDME Courses, Austin, TX, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. PLEASE NOTE: An approved CDME Application is required prior to registering for…

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10 February 2025

AIME Knowledge Program, Melbourne, Australia

The Knowledge Program is a ticketed event for Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase an upgrade to attend this program. The theme for 2025, “We Matter!” seeks to highlight and celebrate the global business events industry as a powerful catalyst for economic growth. Keynote speakers from AIME’s speaker bureau partners, along…

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6 March 2025

2025 Spring GDS-ICCA-CityDNA Certificate in Regenerative Destination Management

Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies. We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive. Join us on a journey to a new mindset as we: Discover regenerative business…

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6 April 2025

AIPC Academy 2025, Brussels, Belgium

The AIPC Academy is the only comprehensive professional development program specifically serving the needs of international convention centre managers! Designed to address the critical need for centres to maintain fully qualified staff in a highly competitive industry, the AIPC Academy provides a targeted, cost effective form of training and development along with the means to…

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13 April 2025

The Business of Events (BOE) 2025: Master. Mind. | Singapore

The Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities — Skill and Strategy, IQ and EQ,…

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20 May 2025

IMEX Frankfurt | Expert Education

At IMEX you can enjoy expert education, explore the latest event trends and experience your most productive days of the year. Whether you’re an events newbie or a pro (or anything in between), IMEX is exactly where you need to be. Discover 200 free education sessions at IMEX Frankfurt. More information coming soon in 2025.

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12 July 2025

Summer CDME Courses, Chicago, IL, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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18 October 2025

Fall CDME Courses, Sacramento, CA, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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Events

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24 January 2025

BestCities Global Forum, Dublin, Ireland

As a gathering that champions the power of face-to-face interactions, this forum promises enriching workshops and sessions designed to both challenge and inspire attendees. Planners will benefit from unparalleled opportunities to connect with peers from diverse industries and explore innovative approaches to meeting design, sustainability, and impact. All whilst getting to know the 13 BestCities…

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27 January 2025

18th Annual CEO Meeting 2025, Monaco

This focused event will provide you with an opportunity for open, peer-group discussion of current trends, issues and concerns relating to city tourism. Through this event, we provide a platform for you, all our CEO members to discuss sensitive issues or proprietary strategies. This facilitates decision-making in an environment of trust and openness among top…

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4 February 2025

Marketing & Communications Summit, Austin, TX, USA

The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive. Sign up to get email alerts when additional information is released about the next summit.

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10 February 2025

AIME 2025, Melbourne, Australia

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision makers connect, create and do business. We bring together international and local event planners and connect them with the best destinations, venues and event suppliers from…

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11 February 2025

Global Leaders Forum 2025, Dublin, Ireland

Connect with global destination organisation and convention bureau leaders in a series of meaningful conversations designed to drive impactful outcomes. This exclusive invitation only event offers the chance to be part of pioneering discussions on sustainability, social inclusion, and the future of global tourism. Experience unparalleled insights from world-renowned speakers, including Greg Clark, CBE, FAcSS,…

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13 February 2025

UFI Asia-Pacific Conference, Melbourne, Australia

UFI is excited to bring our Asia-Pacific Conference to Australia for the first time in the history of this event. Co-located with the Asia-Pacific Incentives and Meetings Event (AIME) and the Australian Business Events Association (ABEA) Leaders Forum, this conference offers an exceptional programme packed with opportunities to engage in dynamic discussions on today’s most…

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23 March 2025

Destinations International CEO Summit, Savannah, GA, USA

Join your industry colleagues at CEO Summit and learn how to navigate and overcome the complexities of your role. You will hear from thought leaders about the areas that stand out in our industry as topics to discuss in-depth in order to come up with strategies and solutions. Enjoy and learn from inspirational conversations with…

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9 April 2025

CityDNA International Conference & General Assembly, Budapest

City Destinations Alliance (CityDNA) is a knowledge sharing alliance for cities and urban areas. With a holistic approach, our vision is for all cities in Europe to flourish. We are open and visionary, and want to inspire. We believe in sharing, and see our alliance as a community, a family, where we all work together….

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28 April 2025

UFI MEA Conference, Cairo, Egypt

Registration is OPEN for the 2025 UFI MEA Conference! Join us for the most important gathering of exhibition industry leaders in the MEA region, hosted by the EECA Authority at the Cairo International Convention and Exhibition Center. Egypt offers substantial business opportunities in the exhibition industry, positioning itself as a regional hub for trade and…

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4 May 2025

PCMA Convening LATAM, Bogotá, Colombia

Immerse yourself in an inspiring environment surrounded by passionate professionals who share your same challenges and goals; boosting economic development and knowledge transfer. Build connections in emerging and non-emerging sectors, expand your network of contacts in a multi-sector way. Go beyond traditional connections and immerse yourself in a universe of business relationships.

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19 May 2025

CVB Café 2025, Frankfurt, Germany

At the occasion of IMEX Frankfurt 2025, the CityDNA Meetings Industry Knowledge Group would like to invite you and your colleagues from the Convention Bureau to attend a session specifically curated to exchange and discuss current challenges amongst peers. This CVB Café will take place on Monday, May 19. More info in the beginning of…

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20 May 2025

IMEX Frankfurt 2025

IMEX is where every part of the global events industry comes for a high-value, high-return boost of real business, real relationships and insights, all designed to make working life easier and more profitable. Keep up with the latest events industry trends, polish your professional skills and stay ahead. By attending as many of our 150…

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Ambassadors

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Adem Braco Suljic

Founder & CEO, MICEBOOST Consulting

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After spending his first 20 years in the international MICE (Meetings, Incentives, Conferences and Exhibitions) industry in various executive roles — including meetings organisation, management, MICE technology, as well as planning infrastructure projects — Adem, commonly known as Braco within the industry, sought to contribute his extensive knowledge and experience on a broader scale. Since…

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Caroline Lepage

CEO, Québec City Business Destination

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Caroline Lepage is a visionary leader and trailblazer in the meetings and events industry, currently serving as CEO of the Québec City Convention Centre and Québec City Business Destination. With a Master’s degree in International Relations and a Bachelor’s in Commerce, she brings a unique blend of strategic insight and operational expertise to her role….

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Martin Boyle

CEO, IAPCO

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Martin has a wealth of experience and a strategic vision that has been shaped over decades of working across a number of countries in the business and professional events and meetings industry. After university and a successful run as a restauranteur, he launched a corporate event management start-up in Canada in the late 1990s. At…

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Elisabeth Van Ingelgem

Director Strategy & International Development, visit.brussels

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Elisabeth Van Ingelgem is the current Director of Strategy & International Development at visit.brussels, holding the role since June 2020. In this role, she oversees the strategic direction and international growth of the organization, focusing on enhancing Brussels’ visibility and attractiveness as a global tourism, cultural, and business events destination. Prior to this, she held…

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Dr. Edward Koh

Executive Director, Conventions, Meetings & Incentives Travel, Singapore Exhibition & Convention Bureau

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Dr. Edward Koh has been leading the Conventions, Meetings & Incentive Travel division of the Singapore Exhibition and Convention Bureau, a group under the Singapore Tourism Board (STB), since 2019. He provides strategic counsel to attract quality association congresses and corporate-driven events to Singapore, maintaining its position as a leading International Convention and Meetings destination….

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Karina Soraya Lance

Associate Vice President, Dubai Business Events, & Executive Board Member, Dubai Association Centre

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European, Asian or Arab? …One always wonder where Ms. Karina Soraya Lance is from when meeting her for the first time, as her adaptability to any environment always triggers curiosity. With a master in International Relations and Asia Pacific Studies, Karina was one of the few students who started learning Mandarin Chinese in the late…

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Peng Ee Ooi

Founder & CEO, 49travelmice.com

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As the Founder and CEO of 49travelmice.com, Peng Ee leverage over four decades of expertise in the media, travel and MICE industries to deliver strategic consultancy and tailored solutions for the business events and travel sectors. His passion lies in mentoring high performance teams, and driving growth for clients by providing valuable insights, facilitating industry…

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Aileen Crawford

Head of Tourism and Conventions, Glasgow Convention Bureau

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Aileen has worked in the meetings industry for over 25 years and is currently the Head of Tourism and Conventions at Glasgow Convention Bureau, Glasgow Life. Aileen has served on the board of ICCA as Destination Co-Chair. The Convention Bureau focus on attracting and supporting association conferences to meet in Glasgow. The Bureau offer a…

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Ben Hainsworth

Ben works in the international not-for-profit sector with an emphasis on professional medical associations. Since 2019 Ben is Executive Director of EASL, European Association for the Study of the Liver. EASL has over 5,000 members, an annual meeting with over 7,000 participants, a portfolio of hybrid educational meetings, an online education platform and mobile solutions…

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Anna Look

Founder, Look Ahead Consulting

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Anna is a business event and tourism professional with European and Canadian expertise. She studied for her career at the University of Brighton in the UK and subsequently worked for international tour operators Thomas Cook and Cosmosair group before emigrating to Canada in 2005. British Columbia was her home for the first eight years, honing…

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John Burke

General Manager, Kuala Lumpur Convention Centre

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John Burke is the General Manager of the Kuala Lumpur Convention Centre (the Centre) and is a senior venue operation professional with over 25 years’ experience working across all areas of venue and event management including leadership, commercial management, construction liaison, vendor management, programme management, facility operations & engineering, and audio visual (AV) & technical…

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Lyn Lewis-Smith

Chief Executive Officer, Business Events Sydney

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Lyn Lewis-Smith is CEO of BESydney and leads a global team of professionals spanning Europe, North America and Asia who are charged with securing global meetings of strategic, economic and social benefit to Sydney, Australia. The organisation works across sectors which include infrastructure, technology, professional services, advanced manufacturing, education and health. Lyn has led transformation…

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