Features

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Destinations International 2025 Futures Study: Turning Data and Insights into Actionable Foresight

Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…

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TRADING SPACES: Convening EMEA 2025

The Rotterdam edition of Convening EMEA featured keynote speaker, academic and economist, Noreena Hertz, who set the scene to an event designed to ensure human connection across generations and the diverse sub-groups of the PCMA community. There was an underlying sense that there is a changing of the guard under way as Boomers prepare to…

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Ideas that Change the World

Gustav Källstrand has for many years hosted the Nobel Prize Museum’s podcast, in which numerous Nobel laureates emphasise the importance of community, collaboration and of course international meetings in the evolution of truly revolutionary ideas. This wide-ranging essay explores the mindsets of these top thinkers and the environments in which their successful breakthroughs are possible.

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The Science of Storytelling: Making Medical Learning Stick

From Kenes Group: In an era where attention spans are short and information overload is constant, one timeless skill is reshaping the future of medical education: storytelling. At first glance, the idea of using narrative techniques to teach healthcare professionals might sound unconventional. Yet, stories have always been how humans learn…

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Slovakia Embraces Concept of Intellectual Capital to Advance Its Business Events Sector

Slovakia’s two largest cities, Bratislava and Košice, are taking advantage of their networks of universities, research institutes, innovation centres and start-up clusters serving Automotive, IT, Energy, Life Sciences and Creative industries, to carefully target international events that will gain from interacting with these local centres of intellectual excellence. From AMI…

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How Global Events Are Shaping Classrooms in New South Wales

When international conferences take place in Sydney, their influence extends well beyond industry networking and economic return. Through a strategic partnership between BESydney and the NSW Department of Education, business events are being translated into real-world impact, inspiring students, equipping teachers, and preparing communities for the jobs of tomorrow. From Boardroom…

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How Do Events Change Our World?

Dr Mike Duigan from the Centre for Events & Festivals clarifies how two very different but equally powerful conceptual frameworks – Theory of Change and Field Configuring Events – can be used in tandem to generate practical, lasting transformation, both in host destinations and more generally in service of the event-owning organisation’s mission.

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Patient Inclusion Takes Centre Stage at ICCA’s Future of Healthcare Meetings 2025

This excellent overview of the conference discussions and presentations by Boardroom’s Vicky Koffa highlights key concerns and opportunities facing organisers of medical meetings, and points the way towards the sector’s future evolution, where patients may have just as much of a voice as researchers and practitioners, and impact and outcomes are the most important metrics.

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The Antwerp Innovation Journey: Where the Blue Economy Comes to Life

Understand how and why Antwerp is building its events strategy around future-industries, sustainable solutions and economic development priorities, leveraging academic excellence, start-up innovation, and industrial scaling-up know-how to attract the most relevant international events. An excellent model for other cities wishing to fully exploit their intellectual capital and business sector advantages, from Antwerp Convention Bureau…

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Why the Next Chapter of Place Branding Requires Embracing the Unpredictable

If place branding was initially created to reinforce and, in different ways, stabilise a place with consistent narratives capable of offering predictability about its identity, today that stability is the exception; predictability is a myth we insist on clinging to. From City Nation Place, by Caio Esteves, Managing Partner, N/LF…

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The Five Vs for Victory

Prof Mike Duignan deconstructs the academically rigorous structure underpinning Destination Canada, #MEET4IMPACT and GainingEdge’s multi-year, multi-event impact research project, which is leading the way in developing insights on the key determinants and best models for measuring societal, scientific and business impacts. The five Vs are: Volume of data; Variety of sources; Velocity with which data…

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Upgrading Corporate Affairs for a New Geopolitical Era

This report confirms the necessity of a new boardroom and senior management focus on the geopolitical environment, and analysis and management of related risks and opportunities. Many recommendations can be applied to organisations’ international meetings strategies, e.g. qualifying value at stake, honing narratives and strategic offerings, optimising engagement, and investing in new capabilities. From McKinsey…

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News

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ICCA and EarthCheck Forge Strategic Partnership to Drive Sustainability in Global Business Events

ICCA proudly announces a landmark sustainability partnership with EarthCheck, unveiled during the 64th ICCA Congress in Porto, Portugal. This collaboration marks a pivotal moment in ICCA’s mission to embed sustainability and measurable climate action across the global business events industry. Under a new two-year agreement, EarthCheck becomes ICCA’s sustainability partner, reinforcing ICCA’s commitment to reducing…

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Singapore Catches Hamburg’s WindEnergy

Under an MoU signed in Hamburg, organisers will collaborate with Singapore Tourism Board to bring three conferences to Asia Pacific as the renewable energy industry becomes crucial to the environment. Another example of destinations using business event strategy to turbo-charge the development of key economic sectors. From MIX Business Events Magazine…

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ICCA and Beijing Capital Group Exhibitions & Events to Launch CIBEP Programme in China

ICCA has signed a landmark partnership agreement with Beijing Capital Group Exhibitions & Events to co-develop a three-level professional education certification programme designed specifically for China’s fast-growing business events sector. The Certified International Business Events Professional (CIBEP) programme will introduce international standards, foundational industry knowledge, and practical skills to emerging and mid-level talent across China.

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5 Deals in 24 Hours: What’s Behind the Surge in Events M&A?

From Skift Meetings: A flurry of late-year dealmaking shows growing confidence in the events sector, even as geopolitical and economic uncertainty lingers. Investors see a fragmented industry ripe for consolidation. The events industry rarely sees a day like this. Five major deals were announced in a 24-hour window – activity that signals renewed confidence across…

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Announcing ImpactAIQ – an Intelligent Way to Make Sense of Event Impact Data

A unique collaboration between academia, event impact expert practitioners #MEET4IMPACT, AI events company Gevme and leading meetings destinations aims to help meeting owners and destinations to create unique impact reports on these events, making it relatively simple to plug a wide variety of large data sets into standardised reporting frameworks, for example “Theory of Change”…

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Dubai Opens UAE’s First Green Business District

Dubai will shortly have a new resource and additional motivation to attract international events specialising in environmental and circular economy fields, as such events will include potential investors, start-ups, and individuals who are potential employees of companies that base themselves in this new zone. From Meetings & Conventions Asia…

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ECA Announces Global Policy Forum Will Take Place 29 May 2026 in Washington D.C.

This inaugural, invite-only business and professional events Global Policy Forum is a collaborative initiative between ECA, UFI – the Global Association for the Exhibition Industry, and MAD Event Management. The focus will be on key public policy issues shaping events around the world, including: sustainability; talent; and international travel and commerce. From ECA…

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UN Tourism Presents Ulysses Award for Outstanding Contributions to Sector to Professor Larry Dwyer

UN Tourism has presented Professor Larry Dwyer with the prestigious Ulysses Prize in recognition of his commitment to using knowledge to guide action and creating lasting, positive change. The prize was awarded during a special ceremony at the University of Technology Sydney, where he serves as Professor and Adjunct Fellow.

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Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events

The VISIT USA Act, introduced in Congress today, would restore critical funding to Brand USA—America’s destination marketing organization as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, providing resources to promote the United States abroad, attract international visitors…

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European Association Awards 2026 Open for Submissions

The European Society of Association Executives (ESAE) has announced the launch of the European Association Awards 2026, celebrating excellence, creativity, and purpose within Europe’s association sector. Open to all not-for-profit, membership-based associations active in Europe, the awards aim to recognise projects that demonstrate measurable impact and align with an organisation’s broader mission.

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IAPCO and BEA Partner to Advance Sustainability in the Global Meetings Industry

The partnership supports the implementation of IAPCO’s Sustainability Strategy and introduces two cornerstone initiatives: a new Sustainability Award powered by Business Events Australia, and the development of a new IAPCO Sustainability Toolkit designed to equip professional congress organisers (PCOs) with practical tools and insights to drive measurable environmental and social impact.

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Case Studies

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A Summit Empowering Young Leaders for Global Impact

Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines the legacy of the One Young World (OYW) Summit, held in Montréal/Tiohtià:ke from September 18 to 21, 2024. Connecting emerging leaders from around the globe, the Summit catalyzed youth-led action…

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WEC 2024: Advancing Global Education in Endodontics & Championing Preventative Care

At ICCA Congress 2025, Conference Ambassador Professor William McLean presented the legacy story of the World Endodontic Congress (WEC) 2024, a finalist in the Incredible Impacts Programme 2025. Hosted by the International Federation of Endodontic Associations (IFEA) and British Endodontic Society (BES), WEC 2024 in Glasgow, Scotland, harnessed creative, engaging activities to boost oral health…

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Autism Europe Congress 2025: Championing Inclusive Event Design

The 14th Autism Europe Congress (AEC 2025) has been recognised for its societal impact, earning the 2025 Incredible Impacts Seed Grant Award from ICCA and BestCities. The Congress, held in Dublin in September, in partnership with AsIAm and Fáilte Ireland, focused on accessibility and meaningful inclusion for autistic people, with the programme and event design…

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Press Release Case Study: Joint ICOE and OEE Ocean Energy Conference comes to The Hague in 2026

This press release from The Hague & Partners is included under “Case Studies” because it is an excellent example of how to communicate the “below the waterline” impacts of international meetings (as opposed to focusing on direct delegate and organiser expenditure), and how these impacts align with a destination’s intellectual capital strengths and economic development…

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A German-British Messe Alliance

This unique business partnership case study from the world of exhibitions has a wide range of potential lessons for all sectors of the business events industry, not just for other trade show organisers. “What got us here will not get us there” has become an MBA cliche, but in this case Messe München and the…

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The Silent Summit That’s Redefining Power: Inside YPO’s Deal-First Gathering in Los Angeles

David Adler deconstructs the unique outcome-oriented elements that Young Presidents Organisation has incorporated in their Global Business Summit, with invaluable lessons for any organisers focused on how to maximise the deal-making and relationship-building elements of their own events. Read the GatheringPoint.News article here

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Reports & Research

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Skift Meetings Megatrends 2026

Skift’s latest report highlights persistent uncertainty, talent gaps, condensed timeframes and rising costs, along with the impact of AI, political polarisation and the increasing prevalence of “micro events”. Lots of strategic issues are covered in this thought-provoking report, with clear insights on how to deal with the forces defining the year ahead.

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Registration for Research Centre of Future Meeting Studies

The German Convention Bureau is looking to recruit 40 “research fellows” to participate in the first study in a series of research projects exploring the future evolution of business events, and is especially interested to hear from international meeting owners and organisers. Deadline for sign up is 28 February 2026. More details here…

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ICCA and Destination Canada Release Sustainability Survey Report

ICCA and Destination Canada have unveiled The State of Sustainability in Associations Report, revealing that while global associations increasingly value sustainability, many still struggle to turn commitment into measurable action. According to the study, 66% of international associations rate sustainability as very or extremely important, up from 60% in 2023, but consistent implementation remains elusive.

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Victorian Convention and Event Trust Delivers Year of Impact

Victorian Convention and Event Trust, operators of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year. MCEC hosted 714 events, attracting 3.2 million visitors, reflecting its direct economic impact, and the social and environmental contribution of these events.

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New Report Urges Action as 93% of Disabled Delegates Face Barriers at Events

A report from The Business of Events & ICC Wales uncovers a major disconnect between how accessible venues believe they are and the reality faced by delegates. Based on feedback from 1,000 delegates and more than 100 venues, the research identifies widespread challenges such as inaccessible layouts, untrained staff, overstimulating environments, and limited accessible facilities.

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New Research Reveals Shifts in Trade Show Revenue Mix

A new analytical framework and report breaks down exhibition organizer income into five segments. Former UFI CEO Kai Hattendorf has developed the “5 S Model for Organiser Sales Segmentation,” as a way to address the long‑standing challenge of standardising how the industry measures and ranks the revenue streams of trade show companies and event organisers.

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Opinions

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Events Are Growing Up

Gathering Point’s David Adler argues that the more artificial the world becomes, the more essential real gatherings are to our collective survival. What we once called “events” has grown into something much bigger: the Gathering Economy: You can sense this maturity most clearly in the way audiences behave. The dependable six-month registration curve is gone…

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A City’s Resilience: Why Business Events Are at the Epicentre of the Quintuple Helix

Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role…

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Visit – Work – Invest: Metrics Dominated by Bed-Night KPIs in US, but Change Is Coming

Destination DC’s Melissa Riley argues for the continued positive interrelationship between leisure tourism and business events, and that bed-nights will continue to be the dominant KPI for destination organisations in the US, funded as they are primarily by bed tax. However, her organisation is increasingly targeting events based on policy priorities of the DC district…

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What the DestinationNext Study Tells Us About Event Impact

Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.

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“Performative Collaborations Are Getting Us Nowhere…”

AMI Editor James Lancaster re-ignites the ever-contentious debate about whether there are too many business events industry associations, which he argues has lead to an even greater number of less-than-effective partnerships and joint advocacy initiatives. Are we suffering from too much “talk-the-talk” and not enough “walk-the-walk”!

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Without Congresses, No Nobel Prizes

Atti Soenarso argues that behind every breakthrough in physiology or medicine, chemistry or physics, literature and peace, lies not just genius but conversation, debate and collaboration, often in the corridors of meeting venues: Every December, the Nobel Prize award ceremonies in Stockholm, Sweden, and Oslo, Norway, remind the world that brilliance rarely blooms in solitude…

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The Fragile Glow: Questioning the Boundless Optimism Around the Future of Business Events

Soolnua co-founder and events industry commentator Padraic Gilligan sounds a warning note on the optimism pervading many recent industry surveys and reports, especially regarding the underlying health of the US economy: At this stage, most of the usual trend and forecast reports for the business events industry have landed. Reading through them, you can’t help…

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The Problem with “Mega-COPs”: Can a 50,000 Person Conference Still Tackle Climate Change?

Dr Hayley Walker of IÉSEG presents an analytical argument with challenging perspective on the effectiveness of “mega-events”, especially those originally designed as government-to-government negotiation platforms, but which have attracted the involvement of big business and different communities of interest. As an industry, shouldn’t we be advocating more strongly for “impactful & effective meetings” not “bigger…

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Making DEI Matter: From Principle to Practice

On this recent Boardroom Association Podcast, Alex Filicevas, Executive Director of the World Bladder Cancer Patient Coalition, and Charley Stoney, CEO of the European Association of Communication Agencies, put forward key steps associations of all sizes can take with relation to both Board best practices and conference diversity, equity, and inclusion (DEI) implementation.

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The Power – and Peril – of Recognition

David Adler critiques the self-promoting, excessive-growth industry that Business Events industry awards have morphed into, praises those who have stood up to say “count me out”, and highlights the attributes and achievements we should be recognising if we wish to promote our sector in a way that resonates with the outside world. From GatheringPoint.news…

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Towards a Better Strategic Understanding and Utilisation of Convention & Exhibition Centre Data

Mark O. Schloesser, Senior Venue Consultant, Gaining Edge, calls for a more holistic approach to data management within major event venues. Reliable data across all key disciplines is essential for success, but depends on having a culture of accuracy, transparency and accountability – how many venues can honestly claim to have this throughout their organisations?

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Education

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15 December 2025

PCMA | Advanced Event Design & Strategy Certificate, Online

This advanced certificate course is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to apply program strategy…

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18 January 2026

IAPCO EDGE Stockholm 2026

Under the theme “Bridging Minds: A Collaborative Innovation Journey,” EDGE Stockholm 2026 introduces exciting new features designed to make your learning journey even more impactful. Join colleagues from around the world for three days of dynamic education, meaningful connections and authentic Stockholm experiences — and help us launch the next decade of EDGE learning, leadership…

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16 February 2026

AIPC ANZ Academy in Partnership With ABEA and NZICC, Auckland, New Zealand

This five-day immersive program will equip industry professionals with the tools, knowledge, and connections needed to advance excellence in convention centre operations through expert-led sessions, practical exercises, and meaningful peer exchange; designed to cover all key aspects of venue management — from finance and operations to strategy and leadership.

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21 February 2026

Destinations International | Winter CDME Course, Cleveland, OH, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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17 March 2026

IAPCO EDGE Seminar, Auckland, New Zealand

Celebrating the 10th Anniversary of IAPCO EDGE Seminars from where it all began, Auckland New Zealand. This event is open to IAPCO members and all other meeting professionals in the APAC region. Register your interest to attend now in order to avoid missing the limited spots available.

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26 April 2026

Destinations International | Spring CDME Course, Dallas, TX, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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12 April 2026

AIPC Academy 2026, Brussels, Belgium

A targeted, cost effective form of training and development, providing the means to establish industry networks that facilitate future professional growth. Using a diverse international faculty and range of guest presenters, it offers a full curriculum and a comprehensive industry overview with ongoing updates of all key areas of centre management, operations, finances and marketing.

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18 May 2026

Specialist Education @ IMEX Frankfurt 2026, Germany

At IMEX, the free professional education program includes 150+ in-depth seminars, hands-on workshops and specialist forums at each show, covering a wide range of industry insights, trends, and best practices. Spark your imagination at groundbreaking keynotes, soak up fresh ideas from experts and innovators, keep up with the latest event tech, polish your professional skills.

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18 July 2026

Destinations International | Summer CDME Course, Portland, OR, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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12 October 2026

Specialist Education @ IMEX America 2026, Las Vegas, NV, USA

At IMEX, the free professional education program includes 150+ in-depth seminars, hands-on workshops and specialist forums at each show, covering a wide range of industry insights, trends, and best practices. Spark your imagination at groundbreaking keynotes, soak up fresh ideas from experts and innovators, keep up with the latest event tech, polish your professional skills.

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17 October 2026

Destinations International | Fall CDME Course, Ottawa, ON, Canada

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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10 September 2026

21st TourMIS Users’ Workshop & International Seminar 2026, Vienna

The event is aimed at city, regional, national, and international tourism organisations, as well as universities and companies from the hospitality and tourism industry. It is directed toward managers, academics, as well as consultants and representatives of governments and international organisations dealing with tourism. Participants are invited to register for both days or can choose…

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Events

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11 January 2026

PCMA | Convening Leaders 2026, Philadelphia, PA, USA

For 70 years, PCMA has been more than an association. We have been a conduit for change, a catalyst for innovation, and a community that drives the business events community forward. As we gather in Philadelphia, a city built on bold ideas and collective action, our focus is clear: to look back to push forward,…

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20 January 2026

1st CVB Expert Meeting 2026, Graz, Austria

The CVB Expert Meeting (open to all CVBs) is a compact 1.5-day format combining focused discussions, informal networking and shared moments around the table. Whether you are leading a bureau, managing operations or driving strategy, this meeting is built to offer both practical value and meaningful connections in a relaxed and open environment.

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5 February 2026

BestCities Global Forum, Guadalajara, Mexico

Discover the perfect blend of innovation and heritage at the BestCities Global Forum 2026 in vibrant Guadalajara, Mexico. Under the theme “Innovating with Tradition, for a Sustainable Future,” this transformative event will explore how tradition can inspire modern solutions for a brighter, greener future. Join global thought leaders, association executives, and city representatives for an…

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9 February 2026

AIME 2026, Melbourne, Australia

AIME is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers. AIME 2026 will play host to 20,000 meetings between exhibitors and buyers. We pride ourselves on the quality of these meetings, we use a seamless blend of human expertise…

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9 February 2026

19th CityDNA CEO Meeting 2026, Barcelona, Spain

Join peer CEOs to discuss and strategize about the future of your organisation, share best practices in innovation, change management. From budget constraints and political changes, digital transformation in the visitor experience, sustainability and shifting visitor behaviours, we will explore key challenges faced by our DMOs’ leadership and explore key paths for success and transformation.

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10 February 2026

Conventa 2026, Ljubljana, Slovenia

Conventa is not just an event; it’s a dynamic and transformative experience that has been at the forefront of the B2B MICE industry for over a decade. Over the years, Conventa has evolved beyond the boundaries of a traditional business tradeshow, emerging as the key meeting point for event organizers, looking for destinations and venues…

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24 February 2026

Destinations International | Marketing & Communications Summit, Cleveland, OH, USA

The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive. Benefit from the interaction, information and insights offered by this unrivalled opportunity for personal and professional development tailored specifically to seasoned marketing and communications professionals at destination organizations.

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25 February 2026

IAPCO Annual Meeting & General Assembly 2026, Athens, Greece

Proudly hosted by four IAPCO PCO members — AFEA, CONVIN, ERA, and ERASMUS — together with IAPCO destination partner This is Athens–Convention & Visitors Bureau, this landmark gathering will bring the IAPCO community together in the birthplace of the first symposia, united in purpose to keep #UnlockingExcellence.

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1 March 2026

Luxury & Wellness Meetings, Healdsburg, CA, USA

Northstar Meetings Group’s Luxury & Wellness Meetings event connects North American planners seeking luxury or wellness-focused venues for their meetings or incentives. Those selected to attend will participate in: Two productive days of pre-scheduled one-to-one meetings with suppliers; Insightful educational presentations from inspiring speakers; Great meals, receptions, and numerous networking opportunities with other elite buyers

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5 March 2026

UFI Asia-Pacific Conference 2026, Bangkok, Thailand

UFI Asia-Pacific Conference Heads to Bangkok in 2026! This annual gathering is a key regional event for exhibition industry professionals, offering high-level insights, networking opportunities, and the latest updates shaping the industry in Asia and beyond. With its dynamic events landscape and rich cultural heritage, Bangkok promises to be an exceptional host city.

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9 March 2026

SMU International, New York City, NY, USA

The elite event for North American meeting and incentive travel buyers who are focused on placing programs around the world. Attendees will learn from industry experts, make invaluable business connections, and experience unforgettable activities at New York City’s iconic landmarks. This unique event is hosted by Northstar Meetings Group’s leading brands – Successful Meetings, Meetings…

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16 June 2026

GDS-Forum and Impact Day 2026, Szczecin, Poland

This is not another conference – it’s a living lab where destination leaders convene to co-create a bold new blueprint for regenerative impact, resilience, and courage. Through collaborative workshops, deep dialogue, and peer-to-peer learning, we will prototype solutions for the pressing challenges of climate disruption and social change. Join us to harness our collective intelligence…

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Ambassadors

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Stephanie Lynch

Senior Manager, Business Events, Explore Edmonton

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Stephanie Lynch is a results-driven event professional with a proven track record of creating impactful experiences and driving measurable success. With over eight years at Explore Edmonton, Stephanie has consistently demonstrated her expertise in event strategy, economic impact maximization, and stakeholder collaboration. Currently serving her second term as Chair of the International Congress and Convention…

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Peng Ee Ooi

Founder & CEO, 49travelmice.com

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As the Founder and CEO of 49travelmice.com, Peng Ee leverage over four decades of expertise in the media, travel and MICE industries to deliver strategic consultancy and tailored solutions for the business events and travel sectors. His passion lies in mentoring high performance teams, and driving growth for clients by providing valuable insights, facilitating industry…

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Natalie O’Brien AM

Chief Executive, Melbourne Convention and Exhibition Centre

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Natalie O’Brien AM is Chief Executive of Melbourne Convention and Exhibition Centre (MCEC), where she is responsible for the strategic direction of the business. She also has oversight of planning and future operation of Nyaal Banyul Geelong Convention and Event Centre, opening in 2026. Natalie is a former CEO of Food + Wine Victoria, producers…

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Ben Hainsworth

Association Management

Ben works in the international not-for-profit sector with an emphasis on professional medical associations. Since 2019 Ben is Executive Director of EASL, European Association for the Study of the Liver. EASL has over 5,000 members, an annual meeting with over 7,000 participants, a portfolio of hybrid educational meetings, an online education platform and mobile solutions…

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Jennifer Jensen

Owner, Jenny Jensen Ltd

Jennifer Jensen is a passionate advocate for sustainable events, with over 20 years of experience in the events and tourism industry. Based in her hometown of Liverpool, she brings a wealth of expertise gained from working in both London and Liverpool, with extensive experience across venues, convention bureaus, and event management. Her diverse background provides…

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Tommy Goodwin

Vice President, Exhibitions & Conferences Alliance

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Tommy Goodwin is Vice President for the Exhibitions & Conferences Alliance (ECA), a newly-formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy and member engagement work on behalf the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the…

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Anna Look

Founder, Look Ahead Consulting

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Anna is a business event and tourism professional with European and Canadian expertise. She studied for her career at the University of Brighton in the UK and subsequently worked for international tour operators Thomas Cook and Cosmosair group before emigrating to Canada in 2005. British Columbia was her home for the first eight years, honing…

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Greg Newton

Executive Vice President, Conventions, Events & General Manager – BMO Centre, Calgary Exhibition and Stampede Limited

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Born in Toronto, Canada, Greg has divided his life between living in Calgary, Toronto and Ottawa. More than 25 years in the hospitality industry, Greg has spent time in Management of a high-end independent mountain resort property (The Rimrock Resort), Hyatt Hotels and the Intercontinental group before moving over to convention centres. Greg had the…

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Sarah Fleming

Founder / Managing Director, SFA Connect

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Managing Director and owner of SFA Connect (trading name for Sarah Fleming Associates Ltd), Sarah has over 25 years’ experience in the Meetings Industry.  She was a board director of a leading UK PCO for ten years where she handled numerous large, high-profile events all over the world. Through this work she gained an in-depth…

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Adem Braco Suljic

Founder & CEO, MICEBOOST Consulting

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After spending his first 20 years in the international MICE (Meetings, Incentives, Conferences and Exhibitions) industry in various executive roles — including meetings organisation, management, MICE technology, as well as planning infrastructure projects — Adem, commonly known as Braco within the industry, sought to contribute his extensive knowledge and experience on a broader scale. Since…

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Aileen Crawford

Head of Tourism and Conventions, Glasgow Convention Bureau

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Aileen has worked in the meetings industry for over 25 years and is currently the Head of Tourism and Conventions at Glasgow Convention Bureau, Glasgow Life. Aileen has served on the board of ICCA as Destination Co-Chair. The Convention Bureau focus on attracting and supporting association conferences to meet in Glasgow. The Bureau offer a…

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Alexander Alles

Executive Director, Joint Meetings Industry Council (JMIC)

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Alex Alles joined JMIC Joint Meetings Industry Council in August 2022. There he is responsible for the overall operations of the association as well as the project office of the Net Zero Carbon Events. NZCE is an industry-wide initiative aiming to help stakeholders of the meetings and events sectors to decarbonise. Before joining JMIC, Alex…

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Partner Spotlight

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AIPC

AIPC represents a global network of more than 200 leading centers in 60+ countries with the active involvement of more than 1000 management-level professionals. It is committed to encouraging, supporting, and recognizing excellence in convention center management, based on the diverse experience and expertise of its international membership. AIPC maintains a full range of educational,…

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IAPCO

IAPCO (International Association of Professional Congress Organisers) is a not-for-profit membership association and the only international organisation for accredited professional conference organisers. IAPCO Members are Professional Congress Organisers (companies, not individuals) who have qualified for Membership under the detailed application process by demonstrating that they consistently deliver PCO services to their clients and partners at…

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