A founding member of ICC Sydney’s leadership team, Sam developed the communications and marketing strategies that have resulted in establishing one of the business events industry’s strongest brands. Storytelling, building emotional connection and strong stakeholder engagement have been core to ICC Sydney’s successful brand development throughout its pre-opening, launch and operational phases.
Sam steered the venue to major communication accolades including Best Business to Business Campaign at the Public Relations Institute of Australia (PRIA) National Golden Target Awards, PR Asia B2B Campaign of the Year and the UFI Sustainable Development Award 2020. Sam contributed to ICC Sydney’s 25 awards in its first year of operation, with over 60 awards being won to date.
As a champion of sustainability and social justice, Sam founded ICC Sydney’s industry leading Legacy Program, Corporate Social Responsibility (CSR) Plan and Reconciliation Action Plan. She leads the venue’s CSR Steering Committee and is chair of ICC Sydney’s Reconciliation Action Plan Working Group that is committed to fostering acknowledgment of Australia’s First Nations people.
A corporate affairs and stakeholder engagement specialist, Sam convened the Sydney Business Events Coalition comprising the city’s major business and business events organisations which engaged and lobbied the State government supporting the continued rebound and recovery of the Australian business events industry.
Sam is actively involved with roles on Committee for Sydney and Business Sydney working groups, is a Board Member of the Australian Business Events Association and Chair of its Sustainability Council and is a founding member of the international convention centre association, AIPC, Future Shapers Taskforce – which is committed to solving industry challenges through leadership and collaboration.
