Building on UFI and Explori’s 2016 Global Visitor and 2017 Global Exhibitor Insight reports, this study investigates:
- How the trade show industry has evolved since 2016 in the eyes of its visitors
- Visitor experience of individual shows and the industry as a whole
- How the trade show industry compares to other channels
- How the visitor experience differs by demographic
- What organisers can do to future proof the trade show format
UFI and Explori Global Visitor Insights (2018 / 2019 Edition)
