COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats.
PCMA and the AC Forum embarked on a research project to determine what the Business Events industry could learn from organisations and businesses that had to quickly pivot face-to-face events and gatherings to digital events in 2020, and how that can guide the industry’s approach to digital events in 2021 and beyond.
Digital Events Insights (Convening EMEA session video, article and materials download, PCMA website, registration required)
PCMA and AC Forum Jointly Launch Digital Event Outlook Report (Boardroom article)
