Consistently ranked as Asia’s Top Convention City by the International Congress and Convention Association (ICCA), Singapore is a global leader for business events. As the lead government agency for the business events sector in Singapore, the Singapore Exhibition & Convention BureauTM (SECB) is responsible for shaping and retaining Singapore’s exceptional reputation as one of the world’s best business events destinations. A part of the Singapore Tourism Board (STB), SECB has over 40 years of experience in helping event professionals, meeting planners and incentive organisers from around the world plan and execute successful events in this vibrant island-city.
As a key driver of the business events sector, SECB fulfills the following roles:
Champion for business events
SECB’s mission is to grow, nurture and reinforce Singapore’s reputation as a dynamic business events destination, drawing on its extensive network of people, technology and ideas to facilitate the delivery of memorable and high quality events.
Experience architect
SECB strives to deliver exceptional experiences for business delegates. Its professional team and partners are dedicated to providing support to industry partners in creating seamless and efficiently-run events.
Global Marketer
SECB is instrumental in promoting Singapore as a premier Business and MICE destination. It also provides clients with marketing and publicity support to reach target audiences regionally and internationally.
Industry developer
SECB is committed to creating and developing Singapore’s vibrant and innovative Business & MICE environment, working with strong industry players, robust alliances, world-class infrastructure and an emerging pool of MICE talent to achieve this.
Marina Bay, Singapore
