Ashfield Meetings & Events is pleased to announce a 2018 follow-up study to the 2016 “Future Of Meetings” white paper.
“The Science Of Healthcare Professional Meetings” compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of speciality areas, and dives deeper into the ongoing evolution of the medical meetings landscape.
By looking at the individual component factors of why HCPs attend events, Ashfield has been able to utilise the data to better understand the motivations and desires of HCPS, while also building a strategy for successful meetings in the future.
The Science Of Healthcare Professional Meetings (Ashfield press release)
The Science Of Healthcare Professional Meetings (Ashfield white paper)
