Features

MANY VOICES, ONE MESSAGE

Dear Business & Professional Event Sector (BE) Stakeholders, Industry leaders co-created The Iceberg in 2017 as the chosen metaphor for highlighting both the tourism benefits of events, but also the social, economic, and societal impacts aligned to the purpose of them. Thanks to funding support from the sector leadership, The Iceberg has used the intervening…

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US Medical Meetings: Skift Take on Election

From Skift Meetings: Robert F. Kennedy is promising big changes to the healthcare industry if he is confirmed as Secretary of Health and Human Services. When it comes to medical meetings, plenty is at stake. In 2023, $8 billion was spent on medical meetings, according to the Centers for Medicare & Medicaid Services (CMS). There…

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The Downsides of a Massive Global Climate Conference

From Undark: The COP conference is growing in size, but not in action on climate goals, critics say. Experts suggest major reforms. If speeches and slogans could save the climate, COP29 in Baku, Azerbaijan, would already be a success. But there are few signs the current round of climate talks will deliver on the only…

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Antwerp Facilitates Knowledge Exchange, Innovation and Progress

From Meetings International: The Belgian city of Antwerp has been a central trading hub for centuries and is home to Europe’s second-largest port. It is also the capital of the diamond trade and the world’s second-largest petrochemical cluster. The city is also known for its legacy of fine art, design, contemporary architecture, and fashion, and…

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Are Convention Centers Worth It?

From Skift Meetings: Despite skepticism from critics, proponents argue convention centers are vital economic drivers that support local businesses, tourism, and hospitality industries. Cities spend billions to build and renovate large convention centers – is it worth it? That’s the question raised by a recent New York Times article. According to Skift Meetings research, 22…

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Cvent Delivers Masterclass in Gathering European Meetings Industry

From Skift Meetings: Cvent has slowly but surely created a behemoth of an industry event, showing no signs of slowing down. The 2024 edition of Cvent CONNECT Europe wrapped up on Thursday at the Hilton London Metropole. Over three days, the event tech giant pulled off the impressive feat of orchestrating what is now by…

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Europe Needs to Wake Up and Look After Itself

From The Economist: Had Kamala Harris won on November 5th, Europe would have heaved a huge sigh of relief, turned over, and promptly gone back to sleep. Donald Trump’s first presidency, followed by the full-scale invasion of Ukraine by Russia in February 2022, had served as a pair of noisy wake-up calls, forcing Germany’s chancellor,…

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Is the Rise of Alternative Communities a Threat to Associations?

From Skift Meetings: With a Barefoot Business yacht cruise in Croatia and its own Slack channel, Club Ichi might just be the sexiest group to ever hit the meetings industry. But is it – and are other communities like it – a threat to industry associations? Liz Lathan, Nicole Osibodu and Kamryn Bryce started Club…

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How Advocacy can Unlock the Global Events Economy

From M&IT: The IBTM World Forum for Advocacy promises to be a crucial moment for the industry, according to Martin Fullard, director, The Business of Events. In an industry that contributes over US$1.6 trillion to the global economy, the true value of business events extends far beyond the staggering financial statistics. A preview of The…

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Collaboration and Creativity Transform Destination Sustainability

From GDS-Movement: In mid-October, the historic city of Bruges hosted the second edition of the GDS-Forum & CityDNA Autumn Conference, organised by the Global Destination Sustainability Movement (GDS-Movement) and CityDNA (City Destinations Alliance) in collaboration with Visit Bruges. Held under the theme, “Let Pigs Fly,” the event took on the playful yet ambitious challenge to…

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Impact Day + GDS Forum 2024: Imagining the Unconventional!

From HQ Magazine: ‘Disruption’, ‘holistic approach’, ‘retargeting’, ‘added-value’, each industry has its own buzzwords in order to navigate discourses and guide collective thought processes. Words are essential to instigate organised reactions, to sew in letters a manifesto, but if they are stripped of their real meaning and chewed on incessantly, they end up falling into…

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Top 7 Takeaways from IMEX America 2024

From Northstar Meetings Group: IMEX America 2024, the events industry’s largest trade show, revealed a strong outlook for 2025 meetings and incentives, with a growing emphasis on inclusion, sustainability, technology, wellness and sports events. Held Oct. 8-10 at the Mandalay Bay Convention Center in Las Vegas, IMEX America drew a record 15,500 visitors. The event,…

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Was 2022 A Tipping Point for the Legacy of Events?

As we enter a new year, #Meet4Impact’s GeneviĂšve Leclerc, assesses the progress the sector has made in relation to value creation. “We’re close to the tipping point,” she says. Destinations are recognising the need to embed impact strategies into their marketing alongside their sustainability programs. Professional societies and associations (as illustrated by the International Liver…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in KrakĂłw, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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Washington: Engineering Change with Business Events

Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….

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