AIME 2020 pre-empted the pandemic. AIME 2025 pre-empted the unfolding of a global trade and intellectual engagement crisis. As a case study in fortunate timing, the Asia-Pacific’s annual meetings and business events trade show illustrated the harmony of globalisation when in full flow. It’s hard to imagine how the AUS$400m of trade reported from this…
True to form, the BestCities Global Alliance continued to use its annual Forum to pursue association impact by gathering members of its association community for shared learning. The methodology for developing greater impact strategies came in the form of the 2nd edition of the ICCA Association Impact Masterclass following its inauguration by Founding Funders and…
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Iceberg Partner VisitFlanders has implemented a Legacy & Impact Program to ensure that the value creation derived from events is aligned to the destination’s vision for 2050. Leveraging the region’s academic, start-up, and key sectoral assets, the DMO is aggressively targeting events which can leave a positive social or economic impact across the region. In…
As we enter a new year, #Meet4Impact’s Geneviève Leclerc, assesses the progress the sector has made in relation to value creation. “We’re close to the tipping point,” she says. Destinations are recognising the need to embed impact strategies into their marketing alongside their sustainability programs. Professional societies and associations (as illustrated by the International Liver…
The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….
The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….
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