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Business Event Economies: An Australian Double Bill

Australia is a hotbed of business event excellence, the country’s cities and states both competing and collaborating to win events for the destination. In this high-powered video double bill, The Iceberg hears once again from BESydney CEO Lyn Lewis-Smith, and also from Tourism Australia’s Robin Mack, about the role of meetings in diversifying destinations’ economies….

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CNCC Phase 2 (CNCC-II): An Olympic Legacy

Located in the Beijing Olympic Green Area, the China National Convention Center, Phase 2 is on track to open in 2025. CNCC-II will host conferences, forums, and banquets for up to 20,000, as well as exhibition events for over 50,000. Rod Kamleshwaran, pre-opening international consultant of CNCC-II and partner at Iceberg partner GainingEdge, explains. From GainingEdge…

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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….

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Soil Science Congress Helps Glasgow Gain Ground

Glasgow, home of the famous Glasgow Botanic Gardens, will welcome over 2,000 soil scientists this summer for the quadrennial World Congress of Soil Science. Over the past twelve months, the city’s convention bureau secured 71 new conferences, expected to bring about 36,000 delegates to Glasgow and add £53 million to its coffers. From AMI Intellectual Capitals…

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