Features

MANY VOICES, ONE MESSAGE

Dear Business & Professional Event Sector (BE) Stakeholders, Industry leaders co-created The Iceberg in 2017 as the chosen metaphor for highlighting both the tourism benefits of events, but also the social, economic, and societal impacts aligned to the purpose of them. Thanks to funding support from the sector leadership, The Iceberg has used the intervening…

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US Medical Meetings: Skift Take on Election

From Skift Meetings: Robert F. Kennedy is promising big changes to the healthcare industry if he is confirmed as Secretary of Health and Human Services. When it comes to medical meetings, plenty is at stake. In 2023, $8 billion was spent on medical meetings, according to the Centers for Medicare & Medicaid Services (CMS). There…

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The Downsides of a Massive Global Climate Conference

From Undark: The COP conference is growing in size, but not in action on climate goals, critics say. Experts suggest major reforms. If speeches and slogans could save the climate, COP29 in Baku, Azerbaijan, would already be a success. But there are few signs the current round of climate talks will deliver on the only…

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Antwerp Facilitates Knowledge Exchange, Innovation and Progress

From Meetings International: The Belgian city of Antwerp has been a central trading hub for centuries and is home to Europe’s second-largest port. It is also the capital of the diamond trade and the world’s second-largest petrochemical cluster. The city is also known for its legacy of fine art, design, contemporary architecture, and fashion, and…

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Are Convention Centers Worth It?

From Skift Meetings: Despite skepticism from critics, proponents argue convention centers are vital economic drivers that support local businesses, tourism, and hospitality industries. Cities spend billions to build and renovate large convention centers – is it worth it? That’s the question raised by a recent New York Times article. According to Skift Meetings research, 22…

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Cvent Delivers Masterclass in Gathering European Meetings Industry

From Skift Meetings: Cvent has slowly but surely created a behemoth of an industry event, showing no signs of slowing down. The 2024 edition of Cvent CONNECT Europe wrapped up on Thursday at the Hilton London Metropole. Over three days, the event tech giant pulled off the impressive feat of orchestrating what is now by…

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Europe Needs to Wake Up and Look After Itself

From The Economist: Had Kamala Harris won on November 5th, Europe would have heaved a huge sigh of relief, turned over, and promptly gone back to sleep. Donald Trump’s first presidency, followed by the full-scale invasion of Ukraine by Russia in February 2022, had served as a pair of noisy wake-up calls, forcing Germany’s chancellor,…

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Is the Rise of Alternative Communities a Threat to Associations?

From Skift Meetings: With a Barefoot Business yacht cruise in Croatia and its own Slack channel, Club Ichi might just be the sexiest group to ever hit the meetings industry. But is it – and are other communities like it – a threat to industry associations? Liz Lathan, Nicole Osibodu and Kamryn Bryce started Club…

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How Advocacy can Unlock the Global Events Economy

From M&IT: The IBTM World Forum for Advocacy promises to be a crucial moment for the industry, according to Martin Fullard, director, The Business of Events. In an industry that contributes over US$1.6 trillion to the global economy, the true value of business events extends far beyond the staggering financial statistics. A preview of The…

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Collaboration and Creativity Transform Destination Sustainability

From GDS-Movement: In mid-October, the historic city of Bruges hosted the second edition of the GDS-Forum & CityDNA Autumn Conference, organised by the Global Destination Sustainability Movement (GDS-Movement) and CityDNA (City Destinations Alliance) in collaboration with Visit Bruges. Held under the theme, “Let Pigs Fly,” the event took on the playful yet ambitious challenge to…

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Impact Day + GDS Forum 2024: Imagining the Unconventional!

From HQ Magazine: ‘Disruption’, ‘holistic approach’, ‘retargeting’, ‘added-value’, each industry has its own buzzwords in order to navigate discourses and guide collective thought processes. Words are essential to instigate organised reactions, to sew in letters a manifesto, but if they are stripped of their real meaning and chewed on incessantly, they end up falling into…

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Top 7 Takeaways from IMEX America 2024

From Northstar Meetings Group: IMEX America 2024, the events industry’s largest trade show, revealed a strong outlook for 2025 meetings and incentives, with a growing emphasis on inclusion, sustainability, technology, wellness and sports events. Held Oct. 8-10 at the Mandalay Bay Convention Center in Las Vegas, IMEX America drew a record 15,500 visitors. The event,…

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Clearing the Confusion: Definitions of Legacy

During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on legacy. The study involved desk research on fifty international associations and fifty destinations as well as interviews with twenty from each of the two groups. Some of the findings on the current global landscape were published last year in the MeetDenmark…

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Stavanger: Europe’s Energy Capital Fuels Meetings

Wedged in amongst some of Norway’s most impressive fjords, Stavanger boasts a range of water-based and engineering industries, like shipbuilding and the building of rigs, platforms and subsea installations. But energy is the key sector, and “Europe’s energy capital” has a committed convention bureau keen to attract association meetings. From Boardroom…

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Sarawak: Early Childhood Education Legacies

The legacies of business events should start early on in life. July 2019 saw a new era begin for Malaysia’s youngest children on the back of the 2nd Sarawak Conference on Inclusive Early Childhood Education. Organised by Fu Yuan Kindergarten, the three-day meeting brought together more than 800 people from over 20 countries. From Boardroom…

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Toulouse: A New Venue for Sustainable Meetings

Toulouse recently joined Iceberg partner the Global Destination Sustainability Index, which measures and benchmarks cities’ green strategy and performance. The opening of the new LEED certified MEETT Convention Centre, scheduled for the end of 2020, shows the environmental commitment of the city’s partners. From Boardroom…

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