AIME 2020 pre-empted the pandemic. AIME 2025 pre-empted the unfolding of a global trade and intellectual engagement crisis. As a case study in fortunate timing, the Asia-Pacific’s annual meetings and business events trade show illustrated the harmony of globalisation when in full flow. It’s hard to imagine how the AUS$400m of trade reported from this…
True to form, the BestCities Global Alliance continued to use its annual Forum to pursue association impact by gathering members of its association community for shared learning. The methodology for developing greater impact strategies came in the form of the 2nd edition of the ICCA Association Impact Masterclass following its inauguration by Founding Funders and…
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It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…
The 59th ICCA Congress in Kaohsiung is to showcase a unique and hybrid hub-and-spoke model, with regional events across the globe coinciding with the main congress and sharing the experience for those unable to attend it. The locations include the main host destination, along with Kuching, Cape Town, Luxembourg, Malaga and Riyadh. An all-virtual option is…
Seoul cautiously resumed business events in June, starting with exhibitions and congresses. Dental meeting SIDEX was the first large-scale example with 4,860 attendees over two days. After their firm focus on sanitation protocols, organisers confirmed two weeks later that no COVID-19 cases had arisen after it. From Meetings & Incentive Travel…
The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
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