Features

MANY VOICES, ONE MESSAGE

Dear Business & Professional Event Sector (BE) Stakeholders, Industry leaders co-created The Iceberg in 2017 as the chosen metaphor for highlighting both the tourism benefits of events, but also the social, economic, and societal impacts aligned to the purpose of them. Thanks to funding support from the sector leadership, The Iceberg has used the intervening…

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SUCCESSION: Step Aside Old Man!

In Barcelona, Chief Strategy Officer at MCI Group, Oscar Cerazales, was put on notice by son Albert Cerazales-Garcia that organisations need to adapt to the generational demands of Millennials and Gen Z or face irrelevance. A compelling session hosted by Cerazales-Garcia and moderated by the impressive Group Learning & Development Director of MCI Group, Avinash…

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The Race to Enrich Trade Show Data

From Exhibition News: For the hottest buzzword in the industry, very little is understood about data. At the recent IBTM World show in Barcelona, there was scarcely a session that didn’t mention its importance. Vice-president of European sales at Cvent Jamie Vaughan went so far as to say: “An event planner without data is just…

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Beyond the Event: Creating Lasting Legacies in Singapore

From M&C Asia: In today’s business event landscape, the most impactful gatherings are those that reach beyond traditional knowledge-sharing and networking to create meaningful and lasting change. MICE planners are now shifting their focus to extend event impacts far beyond the conference walls, creating positive effects on host communities, destinations, and society at large. According…

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Ireland Adopts Business Events Strategy–For Tourism & Beyond

Yet another country has pivoted ‘beyond tourism’ in its approach to business events, post-pandemic. Fáilte Ireland and Tourism Ireland have combined to secure funding support of ‘Ireland’s Business Events Strategy 2030 – For Tourism and Beyond’, approved by Catherine Martin, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport, & Media. The investment will see the…

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LOTR v GoT: Lessons for Associations, Content Strategy & Events

By Colm Clarke, Partner, Consultancy at Exempla Management & Consulting: Episode 1: Battling Business Models Hopefully your leadership transitions are more civilised than in a Game of Thrones episode, and your stakeholder groups are easier to align around common objectives than Tolkien’s elves and dwarves – but don’t ignore the lessons for associations provided by…

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What Does It Take for the Events Industry to Be Sustainable?

From PCMA: The program for the inaugural PCMA Convene 4 Climate, held Oct. 2-3 in Barcelona, Spain, in collaboration with the Strategic Alliance of the National Convention Bureaux of Europe, was designed in a way that recognized that we no longer have the luxury of time when it comes to global warming. That reality was…

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Trump’s Climate Threats Rattle World’s Biggest Science Meeting

From E&ENEWS: Researchers attending the American Geophysical Union conference worry their work could disappear when a president who rejects climate science takes office. Censorship. Funding cuts. Layoffs. Those concerns loom over the world’s largest conference of climate scientists as they brace for whiplash at the White House when President-elect Donald Trump takes office in six…

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US Medical Meetings: Skift Take on Election

From Skift Meetings: Robert F. Kennedy is promising big changes to the healthcare industry if he is confirmed as Secretary of Health and Human Services. When it comes to medical meetings, plenty is at stake. In 2023, $8 billion was spent on medical meetings, according to the Centers for Medicare & Medicaid Services (CMS). There…

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The Downsides of a Massive Global Climate Conference

From Undark: The COP conference is growing in size, but not in action on climate goals, critics say. Experts suggest major reforms. If speeches and slogans could save the climate, COP29 in Baku, Azerbaijan, would already be a success. But there are few signs the current round of climate talks will deliver on the only…

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Antwerp Facilitates Knowledge Exchange, Innovation and Progress

From Meetings International: The Belgian city of Antwerp has been a central trading hub for centuries and is home to Europe’s second-largest port. It is also the capital of the diamond trade and the world’s second-largest petrochemical cluster. The city is also known for its legacy of fine art, design, contemporary architecture, and fashion, and…

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Minnesota: Minneapolis, Medical Alley and MANOVA

Healthcare is changing rapidly, but its conferences have mostly stayed the same. The former General Mills Chief Marketing Officer, now 2023 Partners Chief Executive, Mark Addicks is working to change that. He’s about to stage MANOVA, a four-day health and technology summit in Minneapolis, part of Minnesota’s “Medical Alley”. From PCMA…

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Edinburgh: Winning the World One Health Congress 2020

Edinburgh’s position as a leading hub for medical and healthcare expertise has been reinforced by the city winning hosting rights for the 6th World One Health Congress in 2020. More than 2,000 global medical or veterinary professionals, opinion leaders and policy makers will attend the four-day event at the Edinburgh International Conference Centre. From Intellectual Capitals…

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Stellenbosch: 2018 Business Tourism Indaba

Stellenbosch 360 has just hosted its second Business Tourism Indaba, at which The Iceberg was invited to attend and speak. As well as gathering meetings industry players from across South Africa and wider, the Indaba shone a spotlight on both the university town’s own sector offering as host, and the approach it takes to fostering…

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Cape Town: Africa’s Tech Capital

The Greater Cape Town area has been named the most productive technology sector in Africa by a new report from Endeavor Insight. So its challenge as Africa’s tech capital is attracting and investing in talent. Cape Town International Convention Centre also hosts the world’s largest Africa-focused technology, media and telecoms event, AfricaCom. From Intellectual Capitals…

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