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There has never been a more exciting time for meetings and events. The growth in sophisticated venues across the globe and innovation in tech is making boundless creativity a reality. And smarter ways of using data to fine-tune the value around meetings programs are in full effect. The digital revolution and use of social media…
Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…
By Alastair M Morrison, University of Greenwich: The business travel and business event markets are the ‘backbone’ of the client base for many city destinations around the world. For some DMOs, they are the main promotional focus and pleasure and leisure travellers are of secondary concern. For example, this is true for hundreds of convention…
A random sampling of B2B exhibition organizers from the Center for Exhibition Industry Research (CEIR) Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organisers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel…
Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…
The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2017. Leaflet here… The Trade Fair Industry in Asia – 14th Edition (July 2018) – Leaflet Order form here… The Trade Fair Industry in Asia – 14th Edition (July 2018) –…
The 2018 IMEX Policy Forum (formerly Politicians Forum) featured significant changes in format in an ongoing bid to optimise interactions between government representatives and industry leaders and to make outcomes clearer and more actionable. The 2018 Policy Forum programme included four key parts: An advance discussion group of national level government representatives addressing policy issues…
This study is based on a global survey, concluded in July 2018. It represents up to date information on the development and the outlook of the global exhibition industry as well as on 18 specific ccountries and zones. Global Exhibition Barometer 21st Edition (July 2018)
Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses…
It is impossible to develop successful, sustainable long-term strategy without understanding the future in which your members will live and work. Whether through strategic planning or value proposition design, Association Laboratory’s research confirms that associations must develop strategy based on the anticipated future of their industry or profession if they want to be successful. Now in its…
If there’s one canon that can be considered unassailable in the meetings and events industry it is this: No two meetings are alike. There is no one size that can fit all, even two, engagements. Every project requires its own plans and those plans, budget in hand, often start with choosing the location. Destinations and…
When city convention bureau leaders at ICCA’s Scandinavian Chapter set up the first Scandinavian Destination Sustainability Index – the precursor to the Global Destination Sustainability Index – they had two primary objectives: to drive sustainability across the region through competition, collaboration and raised consciousness, and to differentiate the Nordic region to non-European markets as the most sustainable…
The ICCA Statistics Reports are based on the ICCA Association Database, which means the figures cover meetings organised by international associations according to this criteria: a meeting must take place on a regular basis, host at least 50 participants, and rotate between a minimum of three countries to be included in the Database. ICCA’s Association…
For the third year in a row, IACC is pleased to present a ground-breaking report that combines research and insights into the top issues facing the global meetings and conference industry. The 2018 IACC Meeting Room of the Future™ report brings together insights from over 50 venues across four continents, as well as suppliers including global meeting…
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