Case Studies

International Virus Conference Spreads Knowledge in Cairns

From AMI: In July, the Viruses of Microbes Conference (VoM) convened in Cairns, Australia, marking the first time the 14-year-old conference has stepped outside Europe. The International Society for Viruses of Microorganisms (ISVM), which aims to advance the study and application of microorganism viruses, debuted the first VoM conference in Paris back in 2010. Under…

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IHPBA World Congress 2024: Leaving a Lasting Footprint

By Alison Shamwana, Association Specialist, ACS Global Management Executive Director, IHPBA Foundation: In May 2024, the IHPBA World Congress was, for the first time, hosted on the African continent. In order to leave a lasting footprint for the congress, our legacy initiative focused on the improvement of management pathways and access to care in sub-Saharan…

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Impact of AIDS 2014 Conference Still Resonates Today

From Melbourne Convention Bureau: In 2014 the 20th International AIDS Conference was held in Melbourne, which to this day is still the largest health conference ever held here. Ten-years down the track we are still talking about it. Thinking back to then and the global spotlight on Melbourne with more than 13,000 delegates, visitors and…

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Madrid Convention Bureau and Red Cross Collaborate to Save Lives

From Madrid Convention Bureau: The European Hematology Association through its European Hematology Association Congress, Madrid Convention Bureau and the Red Cross are adding to the positive impact of Madrid’s MICE (meetings, incentives, conferences and exhibitions) tourism industry with a blood donation campaign. The aim is for participants at certain congresses and events held in the…

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Do You Take Wine with Your Flies?

Destination Canada’s Legacy & Impact Study is tracking the beyond-tourism benefits of up to 16 business events held across Canada between 2018 and 2024. This case study examines the extraordinary legacy of the Insects to Feed the World Conference, which has had a powerful impact on research and industry in Québec.  From structuring an…

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“Connecting the Dots” Between Innovation & Healthcare

From Boardroom: At the recent 2024 European Association Awards (organised by ESAE), MedTech Europe’s original “Connecting the Dots” campaign was honoured with the prestigious Digital Transformation Award. The association received this recognition for the exceptional impact of the video series produced in collaboration with BBC StoryWorks, demonstrating how digital communication can revolutionise the healthcare sector….

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GLOBAL DIY-SUMMIT: Copenhagen Inspires Organisational Transformation

The Global DIY-Summit is jointly organised by the DIY Retailers Association (EDRA), Global Home Improvement Network (GHIN), and the Home Improvement Manufacturers Association (HIMA). It’s managing director, Inaki Maillard EMBA, shares the story of how the deployment of the Copenhagen Legacy Lab to co-create the DIY Legacy Project has transformed not only the event, but…

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A BestCities Global Alliance Case Study: Global DIY Summit

From BestCities: The Global DIY Summit stands out as a premier networking event, connecting leaders in the DIY, Home Improvement, and Garden Centre markets. Organized by the European DIY-Retail Association (EDRA), the Home Improvement Manufacturers Association (HIMA), and the Global Home Improvement Network (GHIN), this summit draws over 1,000 delegates from more than 55 countries….

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Mission Innovation – A Story of Hydrogen and Conference Power!

From SFA Connect: Mission Innovation, a workshop on hydrogen energy and the national gas grid, was held in Chester, UK in 2019. This event brought together experts from across the world, to share best practice and combine ideas on how to overcome challenges within the energy industry. Participants represented governments, industry and the research community…

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BestCities Case Study: The World Down Syndrome Congress

The World Down Syndrome Congress (WDSC), hosted in various BestCities destinations, has been a beacon of hope and progress for individuals with Down syndrome. By bringing together families, professionals, and self-advocates, the Congress has fostered a global community dedicated to inclusion and advocacy. Each congress, organized by Down Syndrome International, has been a platform for…

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JMIC Features

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The JMIC Global Manifesto: Speaking with One Voice

The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…

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Business Events: Counting More Than Coffee Cups

A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…

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JMIC Iceberg Launches Global Ambassador Call

The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…

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Business Events: Change Agents or Travel Agents?

As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…

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China-LAC 2017 at the Punta del Este C & EC

The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…

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JMIC / The Iceberg Legacy Storytelling Call

The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.

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The San Diego Convention Center and the 100 Mile Harvest

The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…

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JMIC Case Studies: Gaining Momentum

As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…

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A Room with a Zoo Pays Off for Both Sides

For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…

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BCCK Training Creates New Transferable Skills

In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…

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JMIC Opinions

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JMIC’s Kai Hattendorf: Industry Advocacy and Lessons Learnt

The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…

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JMIC’s Rod Cameron: Vaccine v. Variant, so Where to from Here?

With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…

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Not Another Industry Statement: The JMIC Global Manifesto

Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…

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Fiona Pelham: JMIC’s Manifesto and Making Events Sustainable

The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…

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Review of the JMIC Manifesto Webinar: Historic or Déjà Vu?

The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…

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Coronavirus: JMIC’s Rod Cameron Discusses Preparing for Recovery

International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…

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JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

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Kai Hattendorf: UN SDGs, UFI, JMIC and the Global Alliance

After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…

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Meetings and Events Across a World of Political Disruption

Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…

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The JMIC Summit: Giving Business Events a Global Voice

The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…

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Not All Visitors are the Same

As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…

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Education: Any Organisation’s First Priority

In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…

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BESydney | IAP 2022 World Congress Case Study

The International Academy of Pathology (IAP) is the largest worldwide professional body of Pathologists. Dedicated to the advancement of Pathology through educational exchanges worldwide, IAP has numerous divisions in countries and regions including Asia Pacific, Latin America, Sub-Saharan Africa and Europe. Bridge to a Cure, the 34th World Congress, hosted in Sydney was one of…

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Copenhagen Legacy Lab | Legacy Case Studies

What happens when associations prioritise long-term positive impact in the early planning stages of their event? And what kind of activities and outcomes can it lead to? To cast light on this, Copenhagen Legacy Lab is launching a series of legacy case studies. Throughout 2022, Copenhagen Legacy Lab has been rolled out at several congresses…

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Business Events Legacies: JMIC Case Study Project Report

This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…

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11th China-LAC Business Summit 2018

The China-LAC Summit is an annual meeting organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center in Uruguay hosted the 11th edition of the…

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How Canada’s National Meetings Strategy is Driving Regional Economic...

The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMMOs) are also promoting their most significant clusters in STEM sectors to…

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Knowledge Sharing and Organisational Development Through EuroHeartCare...

The EuroHeartCare conference is one of the most important platforms for driving research publications, exchanging ideas, and forming and deepening collaborations within the field of cardiovascular nursing in Europe. It aims to support healthcare professionals in delivering the best care possible to patients with cardiovascular disease. The 2017 edition was hosted by Jönköping University in…

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International Research Conferences: The Academic Impact

The study explores the benefits and barriers for individual researchers and universities when hosting research conferences. The study has been commissioned by the Danish Council for Research and Innovation Policy – an advisory body to the Danish Minister of Higher Education and Science. Thereby the study situates the hosting of research conferences as a potential…

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London Tech Week: London & Partners

London Tech Week is a festival of live events taking place once a year across the United Kingdom capital. Having been held now for four years, it has become a key gathering for the ICT industry in London. It connects the entire tech ecosystem both within the city and beyond, shapes the future of the…

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ICC Sydney: Feeding Your Performance

Many international convention centres use sophisticated methods to measure the economic impact of business events in their host cities. Others recognise the importance of food in customer experience and promote programs like paddock to plate or food miles. ICC Sydney marries these two concepts together and takes them to a new level by measuring the…

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The Sustainability of the Business Events Industry in Malaysia

Growing its business events sector is part of Malaysia’s strategy to achieve status as a developed nation by 2020. This case study presents the contribution made by the 55th ICCA (International Congress and Convention Association) Congress towards developing the business events sector in the country. ICCA’s event engaged political leaders and the local community to raise awareness of the needs…

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Zoom-in on the Swiss Fintech Corner Setup at Sibos 2016 in Geneva

The Geneva Convention Bureau has adopted a policy of promoting Geneva not only as a destination but also as a center of economic, knowledge and innovation excellence. It does this by marketing meetings and events in relation to local key clusters of industry. As a result, a dynamic and virtuous feedback loop is established between Geneva’s economic or knowledge…

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Conferences: Catalysts for Thriving Economies

This research by Business Events Sydney (BESydney) demonstrates that business events offer delegates unrestricted exposure to innovative ideas and opportunities to develop new knowledge and skills. Part of the Beyond Tourism Benefits series, the new study by the University of Technology Sydney (UTS) – Conferences: Catalysts for Thriving Economies – provides further evidence showing that…

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