Attracting knowledge, investment, and talent to a destination as the 3 pillars of a Knowledge & Creative Economy requires an ability to attract -and convene – business and professional communities from all over the world. The City of Calgary, famed for its Stampede, has emerged as a round-the-clock meeting space for all manner of sectoral…
Between the 8-11th July last year, 1,100 of the world’s leading developmental neuroscientists convened at the Scottish Event Campus (SEC) in Glasgow, Scotland, for the International Congress of Infant Studies (ICIS) to exchange research, education, and stories, but also to propagate future research and understanding of a child’s early learning from years 0-3. Immersive…
From Edinburgh International Conference Centre: The EICC was proud to host the International Papillomavirus Society (IPVS) 36th Conference, a landmark event that brought a global audience together to tackle HPV-related diseases. Through ongoing education and outreach, the committee is dedicated to leaving a lasting legacy on public health. Alongside the conference the Society created a…
A Gathering of Minds to Combat Dementia: Today, over 944,000 individuals in the UK suffer from dementia. By 2040, this number is projected to exceed 1.4 million, according to Dr. Sheona Scales, Director of Research at Alzheimer’s Research UK, the foremost charity in the UK dedicated to revolutionising the treatment, diagnosis, and prevention of Alzheimer’s…
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The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…
As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…
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The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…
With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…
Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
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In 2022, Montréal Convention Centre hosted the 24th International AIDS Conference, organised by the International AIDS society, bringing together approximately 8,000 people, including scientists, clinicians, people living with HIV, community leaders and decision-makers, and other stakeholders from around the world. A further 1,000 attendees joined the event virtually. The main aims of the conference were…
The Southern Hemisphere’s very first WorldPride held in Sydney, Australia in March, over 17 days extending to 400 events proved an opportunity to galvanise the LGBTQIA+SB community in standing together in a powerful call for equality. The Theme: Gather. Dream. Amplify and Sydney delivered on every level as Robin Mack, Executive General Manager for Commercial…
Medical conferences convene hundreds, often thousands, of doctors and scientists in one city. But their expertise is seldom heard outside the conference centre. They exchange knowledge and best practice peer-to-peer, using technical language non-experts would find bewildering, in lectures, workshops, panel discussions and poster presentations. The end goal is to improve patient outcomes in the…
The 6th World Parkinson Congress 2023 provided an unparalleled international and interdisciplinary forum to highlight the latest developments in Parkinson’s Disease worldwide. But the benefits for Barcelona go far beyond the economic impact and overnight stays, as the event will leave an invaluable legacy in the city’s social and scientific fields. From HQ Magazine July…
The 2021 BestCities Global Forum in Madrid came just a few months after the city hosted the European Society for Radiotherapy and Oncology (ESTRO) Congress. The Iceberg has been following the evolution of its legacy engagement project – The Madrid Project – which derived from a revolutionary RFP created by CEO Alessandro Cortese, and explained…
Glasgow Convention Bureau’s Impact and Legacy team have taken a fresh approach to uncovering the true meaning and impact of conferences when they take place in Glasgow, by revisiting the World Down Syndrome Congress team five years on since they met in Glasgow in 2018. Over the last ten years, Glasgow Convention Bureau has delivered…
Liver disease is killing over 300,000 Europeans every year. It is one of the silent killers of mass destruction. And it’s about to get significantly worse… In a case study video double-bill The Iceberg shares the ‘Legacy and Impact Trilogy’ developed for the International Liver Congress (ILC) in London by the European Association for the…
In December, the BestCities Global Alliance convened once more for its annual Forum, this time in Vancouver. The event always breaks new ground, particularly regards the evolution of impacts and legacies sought by professional associations and societies, and the host, to advance social and economic transformation. This was no exception. After the development of the…
Using the BESLegacy Initiative Guideline, the strategic pursuit of measuring the legacy impacts of the first International Conference on Education in the Digital Ecosystem (ICEdDE) 2019 were mapped. The authors found strong agreement on the immediate impacts that the conventions had on the delegates across eight domains: Knowledge Expansion & Education Networking & Relationship Collaboration…
An association for cataract surgeons ensures its events have a more positive social, environmental, and economic impact through measurement and strategy. What does it take to ensure an event has increasingly positive sustainability impacts? For the European Society of Cataract and Refractive Surgeons (ESCRS), vision, collaboration, and action are key. It has taken the medical…
From Boardroom: The official opening of the new Congress Center Hamburg in April 2022 has definitely put the city back on the national and international market of business events. CCH’s soft opening began already in fall 2021 with the ITS World Congress, with many events following, including the successful Visceral Medicine Congress in September. In…
The International Academy of Pathology (IAP) is the largest worldwide professional body of Pathologists. Dedicated to the advancement of Pathology through educational exchanges worldwide, IAP has numerous divisions in countries and regions including Asia Pacific, Latin America, Sub-Saharan Africa and Europe. Bridge to a Cure, the 34th World Congress, hosted in Sydney was one of…
What happens when associations prioritise long-term positive impact in the early planning stages of their event? And what kind of activities and outcomes can it lead to? To cast light on this, Copenhagen Legacy Lab is launching a series of legacy case studies. Throughout 2022, Copenhagen Legacy Lab has been rolled out at several congresses…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
The China-LAC Summit is an annual meeting organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center in Uruguay hosted the 11th edition of the…
The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMMOs) are also promoting their most significant clusters in STEM sectors to…
The EuroHeartCare conference is one of the most important platforms for driving research publications, exchanging ideas, and forming and deepening collaborations within the field of cardiovascular nursing in Europe. It aims to support healthcare professionals in delivering the best care possible to patients with cardiovascular disease. The 2017 edition was hosted by Jönköping University in…
The study explores the benefits and barriers for individual researchers and universities when hosting research conferences. The study has been commissioned by the Danish Council for Research and Innovation Policy – an advisory body to the Danish Minister of Higher Education and Science. Thereby the study situates the hosting of research conferences as a potential…
London Tech Week is a festival of live events taking place once a year across the United Kingdom capital. Having been held now for four years, it has become a key gathering for the ICT industry in London. It connects the entire tech ecosystem both within the city and beyond, shapes the future of the…
Many international convention centres use sophisticated methods to measure the economic impact of business events in their host cities. Others recognise the importance of food in customer experience and promote programs like paddock to plate or food miles. ICC Sydney marries these two concepts together and takes them to a new level by measuring the…
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