From BestCities: The Velo-city Conference, organized by the European Cyclists’ Federation (ECF), is the world’s leading annual event for cycling advocates and city planners. Each year, it brings together more than 1,500 delegates from over 60 countries—policy-makers, industry leaders, academics, and everyday cyclists—to drive forward change in urban mobility. This case study explores how Velo-city…
From #MEET4IMPACT: The ICCA Congress 2024 in Abu Dhabi is committed to transforming the global business events (BE) industry by setting new standards for sustainability, innovation, and social impact. In partnership with the Abu Dhabi Department of Culture & Tourism, Abu Dhabi National Exhibition Centre (ADNEC), ICCA, GDS-Movement, and #MEET4IMPACT the Congress aims to position…
From The Business of Events: Making workplaces more inclusive for women was the main focus of the WISE (Women into Science and Engineering) Conference held at IET London: Savoy Place, on Wednesday, 16 October 2024. Dr Laura Norton, Head of Equality, Diversity, and Inclusion (EDI) at the Institution of Engineering and Technology (IET) and Managing…
From ICCA and BestCities: The Hip Preservation Society (ISHA)’s 2023 Annual Scientific Meeting ignited a transformative movement to elevate awareness of hip preservation surgery in Africa, showcasing its profound impact on patient quality of life and socioeconomic benefits. Through meaningful engagement with stakeholders, it tackled the challenges and barriers that hindered adoption. By identifying passionate…
From ICCA and BestCities: The European Academy of Childhood Disability (EACD)’s 36th Annual Meeting inspired a vision for a better future for individuals with childhood-onset disabilities. The event celebrated excellence in research and education while raising vital awareness of their needs and rights. Through the impactful EACD+ programme, it expanded access to sports, culture, and…
From ICCA and BestCities: The World Association of News Publishers (WAN-IFRA)’s 2024 World Congress championed the protection and promotion of journalists’ and publishers’ rights to maintain free, independent, and sustainable media. The event inspired innovation, equipping members to navigate technological advancements and evolving audience behaviors. It boldly tackled news avoidance among young and marginalized demographics,…
From Boardroom: In March, over 5,000 delegates from across the world descended upon Singapore for the 18th World Congress of Anaesthesiologists (WCA2024). The event – a truly international affair – was to be a resounding success thanks to the collaborative efforts of the World Federation of Societies of Anaesthesiologists (WFSA) and their co-hosts, Singapore Society…
From AMI: In July, the Viruses of Microbes Conference (VoM) convened in Cairns, Australia, marking the first time the 14-year-old conference has stepped outside Europe. The International Society for Viruses of Microorganisms (ISVM), which aims to advance the study and application of microorganism viruses, debuted the first VoM conference in Paris back in 2010. Under…
By Alison Shamwana, Association Specialist, ACS Global Management Executive Director, IHPBA Foundation: In May 2024, the IHPBA World Congress was, for the first time, hosted on the African continent. In order to leave a lasting footprint for the congress, our legacy initiative focused on the improvement of management pathways and access to care in sub-Saharan…
From Melbourne Convention Bureau: In 2014 the 20th International AIDS Conference was held in Melbourne, which to this day is still the largest health conference ever held here. Ten-years down the track we are still talking about it. Thinking back to then and the global spotlight on Melbourne with more than 13,000 delegates, visitors and…
From Madrid Convention Bureau: The European Hematology Association through its European Hematology Association Congress, Madrid Convention Bureau and the Red Cross are adding to the positive impact of Madrid’s MICE (meetings, incentives, conferences and exhibitions) tourism industry with a blood donation campaign. The aim is for participants at certain congresses and events held in the…
From C&IT: In April 2023, the Diabetes UK Professional Conference took place at ACC Liverpool. The event itself was a success but just as important has been the legacy work that has helped to promote Diabetes UK throughout Merseyside and Cheshire in the months that followed. This was made possible by ACC Liverpool’s network of…
Showing Featured Features
View all Features
The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…
As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…
The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…
The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.
The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…
As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…
For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…
In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…
Showing Featured Opinions
View all Opinions
The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…
With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…
Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…
International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…
Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…
As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…
In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…
Found 55 Case Studies
Viewing all Case Studies
Using the BESLegacy Initiative Guideline, the strategic pursuit of measuring the legacy impacts of the first International Conference on Education in the Digital Ecosystem (ICEdDE) 2019 were mapped. The authors found strong agreement on the immediate impacts that the conventions had on the delegates across eight domains: Knowledge Expansion & Education Networking & Relationship Collaboration…
An association for cataract surgeons ensures its events have a more positive social, environmental, and economic impact through measurement and strategy. What does it take to ensure an event has increasingly positive sustainability impacts? For the European Society of Cataract and Refractive Surgeons (ESCRS), vision, collaboration, and action are key. It has taken the medical…
From Boardroom: The official opening of the new Congress Center Hamburg in April 2022 has definitely put the city back on the national and international market of business events. CCH’s soft opening began already in fall 2021 with the ITS World Congress, with many events following, including the successful Visceral Medicine Congress in September. In…
The International Academy of Pathology (IAP) is the largest worldwide professional body of Pathologists. Dedicated to the advancement of Pathology through educational exchanges worldwide, IAP has numerous divisions in countries and regions including Asia Pacific, Latin America, Sub-Saharan Africa and Europe. Bridge to a Cure, the 34th World Congress, hosted in Sydney was one of…
What happens when associations prioritise long-term positive impact in the early planning stages of their event? And what kind of activities and outcomes can it lead to? To cast light on this, Copenhagen Legacy Lab is launching a series of legacy case studies. Throughout 2022, Copenhagen Legacy Lab has been rolled out at several congresses…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
The China-LAC Summit is an annual meeting organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center in Uruguay hosted the 11th edition of the…
The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMMOs) are also promoting their most significant clusters in STEM sectors to…
The EuroHeartCare conference is one of the most important platforms for driving research publications, exchanging ideas, and forming and deepening collaborations within the field of cardiovascular nursing in Europe. It aims to support healthcare professionals in delivering the best care possible to patients with cardiovascular disease. The 2017 edition was hosted by Jönköping University in…
The study explores the benefits and barriers for individual researchers and universities when hosting research conferences. The study has been commissioned by the Danish Council for Research and Innovation Policy – an advisory body to the Danish Minister of Higher Education and Science. Thereby the study situates the hosting of research conferences as a potential…
London Tech Week is a festival of live events taking place once a year across the United Kingdom capital. Having been held now for four years, it has become a key gathering for the ICT industry in London. It connects the entire tech ecosystem both within the city and beyond, shapes the future of the…
Many international convention centres use sophisticated methods to measure the economic impact of business events in their host cities. Others recognise the importance of food in customer experience and promote programs like paddock to plate or food miles. ICC Sydney marries these two concepts together and takes them to a new level by measuring the…
Growing its business events sector is part of Malaysia’s strategy to achieve status as a developed nation by 2020. This case study presents the contribution made by the 55th ICCA (International Congress and Convention Association) Congress towards developing the business events sector in the country. ICCA’s event engaged political leaders and the local community to raise awareness of the needs…
The Geneva Convention Bureau has adopted a policy of promoting Geneva not only as a destination but also as a center of economic, knowledge and innovation excellence. It does this by marketing meetings and events in relation to local key clusters of industry. As a result, a dynamic and virtuous feedback loop is established between Geneva’s economic or knowledge…
This research by Business Events Sydney (BESydney) demonstrates that business events offer delegates unrestricted exposure to innovative ideas and opportunities to develop new knowledge and skills. Part of the Beyond Tourism Benefits series, the new study by the University of Technology Sydney (UTS) – Conferences: Catalysts for Thriving Economies – provides further evidence showing that…
Powered by 
