Bruce MacMillan, chief operating officer at PCMA, joined The Iceberg at the Abu Dhabi Business Events Forum to reflect on the progress of Project SPARK, the organisation’s generative AI tool developed alongside Singapore technology partner, Gevme.
The post-pandemic eventscape reveals a productivity gap addressed by SPARK and it’s unsurprising to see the organisation introduce an accelerator program for its enterprise version. MacMillan is joined from ConveneEMEA in Copenhagen by Gevme’s Founder & CEO, Veemal Gungadin who confirms that SPARK is an enabler to solve problems and drive efficiencies.
MacMillan: “Where does your data go? That should be your first question.”
However, the central issue of data privacy and security is foremost in the technology’s development and MacMillan and Gungadin provide the reassurance and certification expected by PCMA members and the industry at large. PCMA will be providing education and product development updates at the upcoming annual conference, PCMA Convening Leaders, taking place in San Diego, 7-10th January.
Register to attend here: https://www.pcma.org/event/2024-pcma-convening-leaders/
