The 30th edition of the Asia-Pacific Incentive and Meetings Exhibition, AIME, bounced back last month in Melbourne powered by more than 13,000 hosted-buyer meetings locked in before the event had even begun. As a benchmarking tool for one-to-one events, AIME is setting new standards in value creation, urged on by the competition for buyers’ time and travel and enabled through enhanced AI-profiling to best match the buyers’ needs to the 350 exhibitors on the show floor.
One notable absentee – China. Australia’s largest trading partner returns, however, for 2024 after finally opening up (sadly too late for the 2023 edition) as Sino-Australian relations continue to evolve under the Albanese administration. Put into context, AIME is an increasingly strategic platform for the regional harmonisation of interests as well as a gateway to trade and intellectual engagement by the RFPs that can be sourced from the event….
Content Curation: ‘Post-pandemic, people value their time more. We have to earn that travel,’ says Matt Pearce
