After spending his first 20 years in the international MICE (Meetings, Incentives, Conferences and Exhibitions) industry in various executive roles — including meetings organisation, management, MICE technology, as well as planning infrastructure projects — Adem, commonly known as Braco within the industry, sought to contribute his extensive knowledge and experience on a broader scale. Since 2016 he therefore shifted his focus to MICE consulting, initially targeting destination marketing and MICE market development. Over time, his work expanded to include research, development, and the implementation of innovative trends and processes aimed at fostering sustainable growth and progress within the MICE sector.
A lifelong learner, Braco is passionate about staying at the forefront of industry advancements, building meaningful professional networks, and sharing insights with peers. He regularly engages with the MICE community through public speaking, mentoring, and thought leadership, and is dedicated to driving innovation and knowledge sharing across the sector.
His key roles at present include serving as Co-Founder and Director of MEETEX, where he spearheads one of Europe’s Top 10 MICE B2B networking events, as well as being the founder, owner and CEO of MICEBOOST Consultancy, which provides both strategic consulting services aimed at enhancing the healthy and sustainable development of the global MICE industry as well as different levels of education in the same niche.
