Jennifer Jensen is a passionate advocate for sustainable events, with over 20 years of experience in the events and tourism industry. Based in her hometown of Liverpool, she brings a wealth of expertise gained from working in both London and Liverpool, with extensive experience across venues, convention bureaus, and event management. Her diverse background provides her with a unique understanding of the events industry from both an operational and strategic perspective, enabling her to drive impactful change and innovation.
As the former Head of Convention Bureau at Marketing Liverpool, Jennifer played a key role in transforming the city’s reputation as a leading destination for business events. Under her leadership, the bureau earned multiple accolades, including three Silver Awards for Best UK Convention Bureau at the M&IT Awards. She was instrumental in securing high-profile international conferences, further cementing Liverpool’s status on the global stage. Jennifer also led the establishment of Liverpool’s Visitor Economy Sustainability Taskforce, advancing the city’s sustainability initiatives and solidifying its position as a leader in driving positive change.
Her work also extended to elevating Liverpool’s ambassador programme, which achieved national recognition as a best-in-class initiative, widely regarded as a model for other cities to follow.
Now running her own consultancy, Jennifer offers expert support to the events and tourism industry, helping destinations and organisations embed sustainability into their operations, develop forward-thinking strategies, and create lasting legacies that positively impact both communities and the environment.
