PCMA EMEA Connect
Category: News
AI: SPARK Ignites as #EventProfs Demand Escalates
Bruce MacMillan, chief operating officer at PCMA, joined The Iceberg at the Abu Dhabi Business Events Forum to reflect on the progress of Project SPARK, the organisation’s generative AI tool developed alongside Singapore technology partner, Gevme. The post-pandemic eventscape reveals a productivity gap addressed by SPARK and it’s unsurprising to see the organisation introduce an…
Federal Action is Critical for Travel Industryâs Revival
From Northstar Meetings Group: At Northstarâs Leadership Forum in Monterey, Calif., Geoff Freeman outlined the U.S. Travel Associationâs strategy to spur that action and sector growth. The trillion-dollar travel industry is plagued by a lack of recognition and respect among business leaders and policymakers in the United States, according to Geoff Freeman, CEO of the…
Paris 2024 Olympics Takes Bold Strides Toward Sustainability
From PCMA: The Olympic Games, the largest sporting event in the world, is aiming to make next yearâs edition in Paris its most sustainable ever. What can the events community learn from its plans and its progress? In ways both small and large, the Paris 2024 Olympic and Paralympic Games is a series of firsts….
NZCE Publishes Guidance to Help the Industry Achieve Emissions Goals
James Rees, President of JMIC: âThese documents, vital to the development of an industry-wide standard pathway towards net zero carbon events.â The global industry leading Net Zero Carbon Events initiative has published seven best practice guidance and methodology documents that provide highly valuable actionable insights and strategies for the industry as organisations worldwide develop and…
Feeling the Pulse Webinar Explores Impact and Legacy
This week, GDS-Movement and #MEET4IMPACT hosted webinars to celebrate and showcase their recent Impact Award shortlisted finalists. The guest speakers shared what they have learnt, some of the challenges they have faced, and the impacts they are creating, to inspire and inform future impact and legacy practitioners. A recording of the webinar is available to…
Are the German âMessesâ Party to Monopolism?
From Skift Meetings: The German exhibition industry faces a potential upheaval. Some consider long overdue reforms, while others view them as a threat to a well-established system. This conflict arises from the growing scrutiny over how âMessesââthe German term for trade fairsâoperate and are regulated in Germany. A recent article in the German business and…
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