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European Planners Hugely Positive and Sourcing Venues Further Afield

From M&IT: Planners in Western Europe are largely optimistic about the current state of the sector – and are increasingly looking further afield for event destinations, according to the latest Cvent survey. The 2025 Cvent Planner Sourcing Report: Europe Edition reveals that 90 per cent of planners feel positive about the current state of the…

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Global Barometer Points to Sustained Recovery for Business Events

Today, the Events Industry Council (EIC), the global voice of the business events industry, released its quarterly Global Events Barometer for Q2 2024. The numbers reflect positive momentum for the global business events industry in almost every region around the world. In 2024 Q2, the hotel group room nights index increased to 106. This represents…

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UK Events Industry Generates £61.653 Billion Annually

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic. Covering a wide…

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Euro Fairs Statistics 2023 (October 2024)

From UFI: The annual Euro Fairs Statistics tracks key metrics of the majority of trade shows across Europe, based on audited and certified data. A key resource, put together in collaboration with many of our European colleagues from the national industry associations. The 2023 edition contains the certified statistics of 2,008 exhibitions from 17 countries….

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Spending on Experiential Marketing Tops Pre-pandemic Levels

From Industry Dive: Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing Dive. The expected 10.5% jump in experiential marketing spend this year outpaces the 9.7% growth seen in 2023. Strong investments from both B2B…

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Business Travel Set to Surpass Pre-Pandemic Levels

From Modern Diplomacy: A new report from the World Travel & Tourism Council has revealed that business travel is set to surpass pre-pandemic levels this year, faster than previously predicted, to reach a record US$1.5TN. The rise of remote working during the pandemic had a disproportionate effect on corporate travel, compared to leisure travel, with…

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Events Industry Optimism Still High According to Forecast

From Conference & Meetings World: 74% of events professionals are optimistic about the health of the industry, according to the American Express Global Business Travel (Amex GBT) Meetings & Events 2025 forecast. To gather results, the report surveyed over 500 meetings and events professionals worldwide. Although the outlook is still positive, 74% optimism actually marks…

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Incentive Travel Index 2024 Survey Highlights

From Incentive Travel Index: A joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Index (ITI) is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations. The Index is undertaken…

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Corporate Event Market Expected to Reach $1,171.3 bn Globally by 2032

From yahoo!finance: The corporate event market is growing due to the increasing demand for experiential marketing and brand-building activities, driven by companies looking to engage stakeholders and enhance customer experiences. Additionally, advancements in event technology, such as virtual and hybrid formats, are expanding the market’s reach and reducing logistical barriers.

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Northstar/Cvent Meetings Industry PULSE Survey | October 2024

From Northstar Meetings Group: The latest Meetings Industry PULSE Survey, coproduced and sponsored by Cvent, reveals sustained optimism among planners. Just 15 percent of this cycle’s 332 respondents are less bullish now than they were six months ago. In fact, nearly 40 percent will produce more meetings in 2025 than in 2024. Among other noteworthy…

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Global Travel Market to Grow 10% Per Year up to 2026

From Conference & Meetings World: Phocuswright, leading travel research firm, reports that the global travel market will grow 6-10% per year through 2026. The industry has now surpassed pre-pandemic levels, with a total spend in 2023 of $1.5tn. ‘Online travel’ was a recurring trend of the Phocuswright’s Global Travel Market Report 2024. The sector is…

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Growth of US B2B Exhibition Industry Continues

The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry experienced a minor slowdown following a strong first quarter in 2024. Modest performance of the metrics for completed events – especially in exhibition attendance – set back the Q2 2024 Index value to 87.7 after a record 92.3 in…

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Evolving Association Membership Models

From Strategic Membership Solutions (SMS): The way associations manage and engage their members is rapidly changing, and it’s clear that the traditional “one-size-fits-all” approach just isn’t cutting it anymore. That’s why I’m excited to announce the release of my latest whitepaper, Evolving Association Membership Models, which dives into these shifts and provides actionable strategies for…

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IMEX America Reveals Sustainability Report

From IMEX: Produced with sustainability consultants MeetGreen®, our latest Sustainability Report lifts the lid on how we tackled waste diversion and energy use, as well as highlighting all-important areas for improvement. We’ve distilled all of our top tips, successes and controlled experiments from last year’s IMEX America into one report. We do this because we’re…

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Associations Boost America’s Economy and Generate Opportunity

From ASAE: ASAE is releasing the most definitive research on associations to date, demonstrating the massive economic impact generated in every state by these engines of economic prosperity and leaders in community engagement and innovation. “This new study for the first time quantifies the power of associations to boost America’s economy and generate opportunity through…

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Northstar/Cvent Meetings Industry PULSE Survey | August 2024

From Northstar Meetings Group: The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, reveals that high costs remain among planners’ most pressing concerns. However, the investment is wise: 78 percent of the 470 survey respondents say face-to-face gatherings are more valuable than other sales, marketing and business-development initiatives. Among other noteworthy findings: Optimism…

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UFI Global Exhibition Barometer 33rd Edition (August 2024)

UFI, the Global Association of the Exhibition Industry, has released the latest 33rd edition of its flagship Global Exhibition Barometer report which takes the pulse of the industry. The results highlight that the exhibition industry will achieve record revenues globally in 2024, moving beyond the post-pandemic recovery that was achieved at the end of 2023…

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City Travel Report Reveals European City Tourism Booms

From City Destinations Alliance: The 20th edition of the City Travel Report by CityDNA (formerly known as the CityDNA Benchmarking Report) reveals a steady growth in European city tourism, as cities achieved an average increase of 13.7% in 2023. The report, featuring results from 117 European cities, showcases the remarkable progress made in the post-pandemic…

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Business Travel Spending Expected to Hit Record $1.48T This Year

From Meetings International: The business travel industry has proven itself resilient as it moves into a new era of post-pandemic stabilisation. The 2024 forecast predicts global business travel spending will reach $1.48 trillion USD by the end of the year. Boosted by economic stability, pent-up demand and recovery momentum, spending is projected to surpass $2…

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Enhancing Employee Engagement & Retention Through DEI Initiatives

From Diversity Alliance: How much are you compromising your company’s growth by overlooking DE&I initiatives? Ignoring diversity, equity, inclusion, belonging and accessibility initiatives can lead to significant setbacks in your workplace. The “Driving Success Through Diversity: Data Report 2024” is essential reading for the events industry. Produced by Diversity Alliance® and supported by CVENT and…

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TBOE Publishes 2024 International Planner Sentiment Report

From Meetings International: The Business of Events has published its 2024 International Planner Sentiment Report, created in partnership with Meet in Ireland and IBTM World. The annual report, which was first published in 2020, uses desk-based research to track the sentiment of planners in ten specific areas to determine the key factors influencing their choice…

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