The CityDNA Autumn Conference co-located once more alongside the GDS-Forum and this year, in Bruges, with the VISITFLANDERS Impact Day reveal of the DMO’s Impact Framework co-developed with partners, #Meet4Impact.
Having 3 events in one week certainly confirms a sustainable approach to what is becoming a festival feel to the CityDNA gathering. But what sets it aside from other community events is the sense of collaboration among DMO’s that ordinarily are in competition with each other – see CityDNA partner CEO from Simpleview, Ryan George continuing to be baffled at this unique European mindset in the video below!
Jamison-Woods wants clients to be able to filter CityDNA member profiles by their intellectual capital
This is an indicator of the strength of the CityDNA community – addressing common challenges and goals (including budget cuts, sustainability, geopolitical instability, and restructuring) that require a common response, and storytelling to government and community investors, but that advances the common good and competitiveness of all the members.
CityDNA President, Barbara Jamison-Woods, embodies a mindset that attends to client needs and destination competitiveness simultaneously.
After all, why the DNA in CityDNA? Because that’s where the intellectual capital and the unique competitive advantages lie for both the client and destination when addressing the impacts and outcomes that clients, especially association meeting planners, are wanting from their events.
