It is widely known that New South Wales is a popular business events destination. In 2011 alone, Business Events Sydney secured 67 events, worth an estimated AU$186.5 million in economic impact. However, aside from the dollar spend impact from the thousands of delegates who visit, little research had been done on the longer term impacts left on the host community. BESydney had some anecdotal evidence, but needed more quantifiable data to validate the sector. It enlisted researchers from the University of Technology Sydney Management Discipline Group to help uncover the full benefits and legacies of hosting an international event in Sydney. From UTS…
Beyond Tourism Benefits: Measuring the Social Legacies of Business Events (full report download)
Beyond Tourism Benefits (UTS research description)
