Last year, VisitBritain unveiled its Legacy & Impact Toolkit as a start to catalysing the social and other growth impacts which can be derived from business and professional events. As a follow up, social consultancy #MEET4IMPACT and the Global Destination Sustainability (GDS) Movement were brought in to provide the sustainability and impact design and management education required via a 6-part series of Masterclasses, two of which were held face to face. In the first of 2 reports, The Iceberg joined 60 attending destinations, venues, and PCOs to understand the rationale for the investment made by VisitBritain Business Events and to meet the educators themselves.
VisitBritain: Shaping the Future of Events Through Impact Design
Further resources:
The Future of Tourism Podcast: What driving sustainable outcomes in the meetings industry can teach us
Global Destination Sustainability Movement: 2023 GDS-Index Criteria and Methodology
