In a candid interview from Sydney, New South Wales, the General Manager of Content, Creative & Corporate Affairs at Business Events Sydney – Carolin Lenehan – shares the conversation that is now being had between her organisation and government – a conversation that The Iceberg would urge all DMOs to share with their city, state, and federal administrations.
Business events enable and accelerate change aligned to the priorities and goals set out by government across its social, economic, sectoral and industrial strategies. These ‘beyond tourism benefits’ include the talent attraction, industry sector stimulation, and inward investment as well as addressing the big intractable and wicked problems of the world that government is seeking to address, says Lenehan.
Lenehan: There’s more than the tourism dollars. Just wait. There’s more.
Joining Lenehan is Tina Demetriou, Business Events Sydney’s Social Impact Specialist, brought in to deliver impact strategies aligned to events which deliver on people, place, and purpose fuelled by profit. An interesting new take on how the financial dividend is essential to the circular economy of broader social and environmental strategies.
