The Old Playbook Will Not Work for Today’s Corporate Events

From Skift Meetings:

Bring hundreds of people together for days of presentations at a corporate event and hope they get something out of it. That’s a tired playbook for meetings and events. It’s not going to cut it in 2024, according to Nicola Kastner, CEO of Event Leaders Exchange, and Rob Adams, president of Bishop-McCann. The two were featured speakers at the Skift Meetings Forum held on September 17…

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Read / watch all the highlights from Skift Meetings Forum 2024 here

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