By Matthias Schultze:
The German Convention Bureau Bureau unveils insights into the Future of Business Events with a new Whitepaper co-created alongside the ebx.lab Community and with scientific support from the Fraunhofer Institute for Industrial Engineering IAO.
How can AI shape the next phase of the Business Event landscape? Dive into our latest Whitepaper, born out of “ebx.lab,” the strategic innovation workshop for new Events, Brands and Experiences.
Rapid AI advancements propel us toward a new era, transforming how we plan Business Events. AI is becoming an indispensable tool for all Event aspects.
From Challenges to Prototypes:
In October 2023, ebx.lab’s community crafted scenarios for AI in Business Events. The Whitepaper showcases prototypical applications, offering insights into personalized Event experiences. Each prototype underwent assessment by Fraunhofer Institute for Industrial Engineering IAO. Furthermore the publication features four theses, highlighting the impact of AI on Live Communication evolution and new strategic requirements.
