Host Destination: Quebec

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Caroline Lepage

CEO, Québec City Business Destination

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Caroline Lepage is a visionary leader and trailblazer in the meetings and events industry, currently serving as CEO of the Québec City Convention Centre and Québec City Business Destination. With a Master’s degree in International Relations and a Bachelor’s in Commerce, she brings a unique blend of strategic insight and operational expertise to her role….

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Québec City Business Destination

Nestled along Canada’s majestic St. Lawrence River, Québec City is a charming blend of history, culture, and innovation. As one of North America’s oldest cities, it exudes European charm with cobblestone streets, centuries-old architecture, and its iconic Château Frontenac. Québec City is more than a picturesque setting — it’s a hub for world-class business events,…

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Phone: +1 (418) 644-4000

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Do You Take Wine with Your Flies?

Destination Canada’s Legacy & Impact Study is tracking the beyond-tourism benefits of up to 16 business events held across Canada between 2018 and 2024. This case study examines the extraordinary legacy of the Insects to Feed the World Conference, which has had a powerful impact on research and industry in Québec.  From structuring an…

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AIDS 2022 Conference Creates ‘Immeasurable Value’

In 2022, Montréal Convention Centre hosted the 24th International AIDS Conference, organised by the International AIDS society, bringing together approximately 8,000 people, including scientists, clinicians, people living with HIV, community leaders and decision-makers, and other stakeholders from around the world. A further 1,000 attendees joined the event virtually. The main aims of the conference were…

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25 June 2023

PCMA | EduCon 2023, Montreal, Canada

EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world. EduCon is known industrywide for its innovative approach to education — and the small-group learning that builds lasting relationships.

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20 June 2023

Under One Roof, Québec, Canada

The first – and only – meetings industry event exclusively designed for planners who are sourcing meetings at venues that can support all of their needs – all in one place, under one roof. Planners and the stakeholders they support are increasingly looking for three things when they are sourcing their meetings, events and incentive…

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Twelve International Conferences Confirmed for Québec City

At the beginning of 2023, through the many events, meetings and trade shows scheduled on the Québec City Convention Centre calendar, twelve international conferences have already been confirmed at the Québec City Convention Centre. These twelve major conferences alone represent more than $17.9 million in economic spin-offs for the region. From Meetings International…

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25 June 2023

PCMA | EduCon 2023, Montreal, Canada

EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world. EduCon is known industrywide for its innovative approach to education — and the small-group learning that builds lasting relationships.

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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Montreal’s AIDS 2022 Leaves Worldwide Treatment Legacies

Montreal just hosted AIDS 2022 (the 24th International AIDS conference). Around 8,000 attended on site, with another 1,000 online. The legacies of the conference include additional government funds for remote HIV testing in Canada and for ending AIDS worldwide. All outcomes will be measured by Montreal-based Iceberg partner #MEET4IMPACT. From Tourisme Montréal…

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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….

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Leveraging Intellectual Capital – The Second Edition

Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…

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Prague Tops Intellectual Capital Report

Prague is better than any other city at engaging with its locally-based association leaders to secure big meetings and conventions, says a new report. The Czech Republic’s capital has a 95 percent “harnessing ratio”, according to the Leveraging Intellectual Capital second edition just compiled by Iceberg partner GainingEdge. From Association Meetings International…

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Edible Insect Meeting Seeks to Solve Global Hunger Crisis

The problem is familiar and has been escalating rapidly over the decades. Global food produce is not enough to cover the needs of our planet’s ever-growing population. The issue will be discussed in depth at Quebec City, Canada, throughout the fourth edition of the International Insects to Feed the World conference. From Boardroom…

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Brussels International Association Forum Finally Staged

After two extremely hard years for associations, the first edition of the Brussels International Association Forum, from ASSOCIATIONWORLD, has been held, making a community out of its attendees. The changing sector models, good governance, diversity and inclusion, as well as skills of pandemic leadership, all made for lively panel discussions. From Boardroom…

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Masks Masterstroke: Quebec Venue Forms Recycling Partnership

Early in the pandemic, Quebec City Convention Centre’s Director of Building Management and Event Support Marc Poirier was shocked at how many masks were ending up in the venue’s rubbish. He set to work finding a partner to reuse them. Also in Quebec, Go Zero Recycle has developed the process. From PCMA…

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New Year Brings New Curbs to Halt Omicron

The dawn of 2022 saw organisers of international association meetings grappling with more restrictions as governments tried to curb spread of the new Omicron variant. Across the world countries tightened their rules about who could travel and where people could meet as the highly infectious strain caused a massive surge in cases. From Association Meetings International…

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AMI Podcast: Legacy, #MEET4IMPACT and Geneviève Leclerc

Geneviève Leclerc, the Managing Director of the International Society of Limnology, tells AMI’s Deep Dive podcast about #MEET4IMPACT, the not-for-profit Iceberg partner she co-founded in 2019. This facilitates associations and host destinations in creating more sustainable and more impactful meetings to the benefit of society. From Association Meetings International…

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In Person at Last: GIAF Draws Sixty European Associations Together

Postponed a few times for obvious reasons after having been staged online in 2020, the GIAF (Geneva International Association Forum) was the first physical association event of the kind post-lockdown. Delegates were certainly happy to be together again seeing old friends and making new ones. But the event programme also did not disappoint. From Boardroom…

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Quebec: Events Strengthen Hub in Life Sciences

The Quebec City Convention Centre has 24 national and international conferences on its books related to the life sciences and health technologies, a thriving sector in the Canadian city, between 2022 and 2025. Quebec’s life sciences industry employs 56,000 across 456 companies and is worth $5.8 billion. From AMI Intellectual Capitals…

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