At PCMA Convening Leaders 2023, Destination DC (DDC), the official destination marketing organization for Washington, DC, provides an update on the benefits of meeting in DC and the organization’s convention sales and services strategies to attract events of all sizes to the nation’s capital. From Destination DC…
For events whose attendance might now be impacted by the coronavirus crisis, pivoting to a digital or hybrid approach can be a solution. In 2018, as Hurricane Florence closed in on both Carolinas, the Water Quality Association turned its face-to-face Mid-Year Leadership Conference, planned for South Carolina, into a virtual event. From PCMA…
While Hurricane Florence didn’t touch down in Charleston, the destination estimates it took a $63 million hit as a result of cancelled events. Some organisers postponed early to avoid potential issues, others tried to move forward right up until the governor issued the call for mandatory evacuation. Some groups even turned events virtual. From PCMA Convene…
As Hurricane Florence barrelled down on the Carolinas, the Water Quality Association converted its face-to-face Mid-Year Leadership Conference, planned to take place in Hilton Head, South Carolina, into a virtual event. Water quality sector professionals were able to watch presentations and take part in board, committee, task force and section meetings on their laptops. From PCMA…
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