Host Destination: Melbourne

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Natalie O’Brien AM

Chief Executive, Melbourne Convention and Exhibition Centre (MCEC)

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Natalie O’Brien AM is Chief Executive of Melbourne Convention and Exhibition Centre (MCEC), where she is responsible for the strategic direction of the business. She also has oversight of planning and future management of the new Geelong Convention and Exhibition Centre (GCEC) opening in 2026. Natalie is a former CEO of Food + Wine Victoria,…

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Melbourne Regains Bragging Rights on Annual Liveability Index

Once declared the world’s most liveable city for seven straight years, Melbourne is now third on the Economist’s list again as Australian cities bounce back up the global rankings following the pandemic lockdowns. Improved healthcare scores, which hurt Melbourne’s ranking during COVID-19 waves, helped move the city up from 10th spot… From The Age…

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MCEC Releases New Episodes of the Event Expert Docuseries

Melbourne Convention and Exhibition Centre welcomes over 2 million visitors every year, attending a range of events from small meetings to large international conferences and exhibitions. The docuseries goes behind the scenes showcasing the experts and creators making MCEC Melbourne’s home of the unconventional…

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AIME Leaders Forum: The Regenerative Impact of COVID

Matt Pearce, Director of AIME held in Melbourne in February joins fellow attendees of the Leaders Forum to illustrate the role of events in sustaining post-COVID economies and societies.  Social License: “In God we trust, but everyone else must bring data.”   One significant takeaway is the heightened need for impact data, not just…

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19 February 2024

AIME 2024, Melbourne, Australia

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision makers connect, create and do business. We bring together international and local buyers to access the best exhibitors from around the world.

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18 January 2024

BestCities Global Forum, Melbourne, Australia

The BestCities Global Alliance is gathering industry thought-leaders, international associations and partner destinations under one roof. Global Forum Melbourne will explore how in-person meetings are critical to cultivating meaningful connections and purpose for meeting planners, associations and delegates. You can look forward to workshops, presentations and hands-on experiences that demonstrate the importance of in-person learning…

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30th AIME Show Opens in Melbourne

More than 400 hosted meeting and incentive buyers and an estimated 2,000 trade visitors attended the first day of Asia Pacific Incentives and Meetings Event (AIME) at the Melbourne Convention and Exhibition Centre to meet some 350 exhibitors from destination marketing organisations, hotels, conference centres, and other meeting industry suppliers. From Meetings & Conventions Asia…

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Old Dog, New Bone: What now for Melbourne Chief?

Outgoing CEO at the Melbourne Convention Exhibition Centre (MCEC), Peter King, reflects on the needs of the business events sector to have a ‘North Star’ upon which to attract talent. In a parting message, the former AIPC president hints that he still has a significant contribution to make to the broader wellbeing of the sector’s…

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14 February 2023

AIME 2023 | Ideas Academy, Melbourne, Australia

Held alongside the tradeshow, the Ideas Academy is an intimate space providing visitors access to short, thought provoking sessions led by some of AIME’s powerhouse exhibitors. Each session is delivered silently via individual headphones, creating a more engaging experience. No distractions – just high-quality informative content providing new insights and practical takeaways attendees can implement…

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13 February 2023

AIME 2023 | Knowledge Program, Melbourne, Australia

AIME kicks off with the popular Knowledge Program. The 2023 theme: Your Industry. Your Opportunity. What is the opportunity for the events industry now? will focus on your wellbeing, your inspiration levels, your IQ and EQ development so you can leave feeling engaged, renewed and armed with new skills to take your events and your…

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13 February 2023

AIME 2023, Melbourne, Australia

CELEBRATING 30 YEARS – The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision makers connect, create and do business. We bring together international and local buyers to access the best exhibitors from around the world.

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Matt Pearce

CEO, Talk2 Media & Events

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Matt is the CEO and co-founder of Talk2 Media & Events. Talk2 ME owns and runs a variety of trade and consumer exhibitions throughout Australia. Every year Talk2 ME works with some of Australia’s best brands as partners on exhibitions that attract almost 200,000 highly engaged visitors through their doors. Talk2 Media & Events was…

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Gary Grimmer Talks GainingEdge, Sector Resilience and More

Gary Grimmer, the Executive Chairman of Iceberg partner GainingEdge, has been revisiting both his own career path through four convention bureaux, plus the journey of his consultancy from its early days through to navigating the COVID-19 crisis. In this interview he also talks through the GainingEdge report “Leveraging Intellectual Capitals”. From Conference & Meetings World…

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Peter King to Leave MCEC CEO Role

Peter King, the Chief Executive of the Melbourne Convention and Exhibition Centre, has announced he is to leave the role after eleven years. In 2018 King led the AU$205 million expansion of MCEC, and in recent years he helped the venue become a global leader in business event sustainability. From Meetings International…

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AIME 2022 Publishes Research in Melbourne

Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event), the largest meetings and conventions tradeshow across the region, has run its much-anticipated 2022 show in Melbourne. As part of the show opening, AIME launched new research revealing how the industry, battered by the pandemic, intends to spearhead recovery. From Association Meetings International…

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AACB’s Andrew Hiebl: Australia’s Return to Business Events

Australia’s recent reopening to the world, and the lifting of domestic border closures and restrictions, makes this an important moment in the county’s business events sector. Andrew Hiebl, the CEO of AACB (the Association of Australian Convention Bureaux), discusses the upcoming pipeline plus Tourism Australia’s Business Events Bid Fund. From Association Meetings International…

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Jane Cunningham: Remembering Twelve Years at BestCities

The Iceberg ambassador Jane Cunningham (pictured centre with Lesley Williams and Nigel Brown promoting “Incredible Impacts” as “The Incredibles”) is leaving Iceberg partner BestCities Global Alliance after twelve years. The Iceberg will pay its own tribute elsewhere, but Jane has also given this interview to her own BestCities colleagues. From BestCities Global Alliance…

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21 March 2022

AIME 2022, Melbourne, Australia

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision makers connect, create and do business. We bring together international and local buyers to access the best exhibitors from around the world. AIME 2022 will be…

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The Importance of International Conferences and Business Events to...

A new research report published by Cities Restart called The Importance of International Conferences and Business Events to Restarting City Economies has revealed that spending on international conferences and business events for the UK is estimated to have been worth £19.4 billion in 2019, but following the interruption caused by the COVID-19 pandemic, by 2026 is forecast…

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Reimagining Business Events Through COVID-19 and Beyond

The pandemic offers an opportunity for the business events industry to reinvent itself, according to a recently published white paper jointly presented by PCMA, Singapore Exhibition and Convention Bureau, Singapore Tourism Board, and Iceberg partner UFI, global association of the exhibition industry. But the paper, Reimagining Business Events Through COVID-19 and Beyond doesn’t make light of…

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