The Kuala Lumpur Convention Centre (KLCC) has persuaded several local businesses to form an alliance to promote the city’s meetings and business events sector. KLCC managers have also called again for the city to have its own convention bureau. Enquiries are currently dealt with nationally through the Malaysian Convention and Events Bureau. From Association Meetings International…
Over the past 13 editions, this conference has been the most important gathering of Asian exhibition industry leaders. This fast-paced, two day event is geared towards providing industry updates and insights from across the region, combined with quality networking and unique cultural experiences.
The third of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…
Growing its business events sector is part of Malaysia’s strategy to achieve status as a developed nation by 2020. This case study presents the contribution made by the 55th ICCA (International Congress and Convention Association) Congress towards developing the business events sector in the country. ICCA’s event engaged political leaders and the local community to raise awareness of the needs…
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