Host Destination: Belgium

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17 April 2024

EU Dialogue: Driving Positive Change in the Meetings Industry

Join us for this event and be part of the dialogue between the Meetings Industry and European policymakers to achieve a positive impact for society and destinations. The EU Dialogue offers the opportunity to highlight the key roles, impacts and challenges of the Meetings Industry in Europe and debate about the changes and transition that…

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BIAF 2023: A Glimpse into the Future of Associations

From Boardroom: On 13-14 December, the Brussels International Association Forum (BIAF) unfolded its dynamic agenda at Maison de la Poste, a beacon of sustainability in the heart of the Belgian capital. With approximately 100 participants, the forum emerged as a melting pot of novel ideas and forward-thinking discussions, delving into contemporary themes such as cybersecurity,…

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21 April 2024

AIPC Academy 2024, Brussels, Belgium

The AIPC Academy is the only comprehensive professional development program specifically serving the needs of international convention centre managers! Designed to address the critical need for centres to maintain fully qualified staff in a highly competitive industry, the AIPC Academy provides a targeted, cost effective form of training and development along with the means to…

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26 September 2023

ESAE | Policy Manifestos and Associations’ Impact, Belgium

This event will bring together Association Executives and EU policymakers come together to discuss how Associations can enhance their impact and foster a transparent, integrated, efficient, and inclusive ecosystem. The session will be hosted by Spanish MEP Gabriel Mato and led by ESAE’s Advocacy Community Leaders, Rosa Armesto and Guido Lobrano, with an introduction by…

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‘Inspiring’ Associations Honoured at Inaugural ESAE Awards

Association were recognised for their ‘exceptional achievements’ at the ESAE (European Society of Association Executives) Association Awards, were held in Brussels on June 15th. Mike Morrissey, ESAE President, opened the ceremony and attendees were greeted by a special video message from Roberta Metsola, president of the European Parliament. From Association Meetings International…

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Coming Soon: New Conference Aimed at Advocacy Professionals

A new conference for European association professionals involved in public affairs and advocacy is taking place next month. The European Conference of Association Public Affairs and Advocacy Professionals, run by ASSOCIATIONWORLD, will bring together association public affairs experts and MEPs with the aim of establishing ‘Europe’s prime platform and knowledge-transfer event… From AMI Magazine…

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The Inside Story of the 2023 European Association Summit

By Vicky Koffa & Remi Deve, from Boardroom Global: For eleven years now the European Association Summit (EAS), organized by visit.brussels, has been offering associations the chance to connect and share good practices and challenges on key issues. Leveraging the EU Year of Skills 2023 as launching pad, the two-day event managed to bring together…

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27 April 2023

European Association Summit, Brussels, Belgium

The European Association Summit (EAS) in 2023 will investigate the effects of the green and blue revolutions on the associative community. Leveraging the EU Year of Skills 2023 as launching pad, we will explore the potential of younger members and mentorship programs, as well as the importance of upskilling and reskilling in the current landscape.

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27 April 2023

European Association Summit, Brussels, Belgium

The European Association Summit addresses the key issues that really matter to associations, allowing them to excel in today’s fast-changing environment and meet the future expectations of members, business, society and policymakers. From strategic planning, business models and virtual and hybrid event management, to the merits of digital marketing, virtual advocacy and coalition building. 

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Alexander Alles

Executive Director, Joint Meetings Industry Council (JMIC)

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Alex Alles joined JMIC Joint Meetings Industry Council in August 2022. There he is responsible for the overall operations of the association as well as the project office of the Net Zero Carbon Events. NZCE is an industry-wide initiative aiming to help stakeholders of the meetings and events sectors to decarbonise. Before joining JMIC, Alex…

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Vision 2050: Flanders Implements Legacy Projects as BMCC Opens

Iceberg Partner VisitFlanders has implemented a Legacy & Impact Program to ensure that the value creation derived from events is aligned to the destination’s vision for 2050. Leveraging the region’s academic, start-up, and key sectoral assets, the DMO is aggressively targeting events which can leave a positive social or economic impact across the region. In…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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Vienna Leads 2021’s ICCA Rankings

ICCA (International Congress and Convention Association) rankings just posted saw destination Vienna reclaim the top spot worldwide for the first time since 2012. The 2021 Iceberg partner survey attributed 92 congresses to Vienna, with Lisbon second (91) and Athens third (66). Barcelona and Singapore are next, then Madrid, Prague, Paris, Berlin and Brussels. From Meetings International…

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12 March 2023

AIPC Academy 2023, Brussels, Belgium

The AIPC Academy is the only comprehensive professional development program specifically serving the needs of international convention centre managers! Designed to address the critical need for centres to maintain fully qualified staff in a highly competitive industry, the AIPC Academy provides a targeted, cost effective form of training and development along with the means to…

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Gemmeke de Jongh

Senior Manager Education and Impact, ICCA

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Gemmeke has over 15 years of experience in the meetings industry. She advises especially international associations on how to develop positive impact on the longer term with their conferences or events within Flanders (Northern Belgium) and Brussels together with the different stakeholders in the Quadruple Helix. Based in the capital of the European Union, Gemmeke…

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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….

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EAS2022 Marks Ten Editions in Brussels “Better Together”

The European Association Summit has convened its first face-to-face meeting since 2020, gathering many Brussels-based associations for the tenth EAS edition. More than eighty association professionals attended either on site at The Egg venue in the south of Brussels or online for three days of education, networking and reconnecting. From Association Meetings International…

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Electric City 2021: Legacies in Sustainability

Iceberg partner Copenhagen Legacy Lab has just improved its methodology for planners, deepening the strategic approach. One past event that approached CLL with a clear legacy vision was Electric City 2021, WindEurope’s flagship meeting held in collaboration with WindDenmark. This was staged during November 2021 at the Bella Center in Copenhagen. From Boardroom…

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Competitive Index 2021

Global convention industry consulting firm GainingEdge has released its fourth annual Competitive Index of international convention destinations.  The 2021 edition ranks the world’s top cities in terms of key draw factors for meeting planners. Competitive Index 2021 (GainingEdge website) 2021 Destination Competitive Index Offers Advanced Tools for Business Recovery (GainingEdge press release)

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Brussels International Association Forum Finally Staged

After two extremely hard years for associations, the first edition of the Brussels International Association Forum, from ASSOCIATIONWORLD, has been held, making a community out of its attendees. The changing sector models, good governance, diversity and inclusion, as well as skills of pandemic leadership, all made for lively panel discussions. From Boardroom…

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24 April 2022

AIPC Academy 2022, Brussels, Belgium

The AIPC Academy is the only comprehensive professional development program specifically serving the needs of international convention centre managers! Designed to address the critical need for centres to maintain fully qualified staff in a highly competitive industry, the AIPC Academy provides a targeted, cost effective form of training and development along with the means to…

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