Host Destination: Denmark

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Copenhagen Legacy Lab Wins GDS Award

Copenhagen Legacy Lab, the project run by convention bureau Wonderful Copenhagen, has won the Global Destination Sustainability Movement’s Innovation Award for 2021. The trophy was presented at the 60th ICCA Congress’ Paris hub in recognition of CLL’s efforts to focus the industry on legacy work. All three are Iceberg partners. From Association Meetings International…

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ICCA and BestCities Talk About Association Legacy at IMEX America

During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…

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European Conferences May Need COVID Pass

Delegates hoping to attend an association conference in Europe may be asked to produce a “COVID pass” as more governments impose restrictions on unvaccinated people meeting indoors. The rapid spread of the Delta variant has spooked leaders kickstarting their battered economies while protecting the gains made by the vaccines. From Association Meetings International…

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BestCities Reaches 21: Collaboration Key for Destination Alliance

BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, and upon the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…

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“Intellectual Capital” Report Published

A new report names London the “intellectual capital” of the world. The study ranks destinations by the number of international association board members living in them. But the UK capital could attract more meetings by better “harnessing” its potential conference ambassadors. The report is from Iceberg partner GainingEdge. From Association Meetings International…

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Copenhagen’s Venues Used for Vaccinations

Two of Copenhagen’s largest event venues, Bella Center Copenhagen and Øksnehallen, have opened as vaccination centres. The pair make up two of five major vaccination centres in the Copenhagen City Region. Both venues also acted as COVID-19 test facilities and Bella Center still offers drive-in tests with no prior booking required. From Conference & Meetings World…

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Five CVBs Discuss the Intellectual Capital Destination Role

The pandemic has questioned the role of the meetings industry and the function destinations now play. Five European convention bureaux, part of an informal alliance, share perspectives on how emerging as intellectual capitals may be key to staying relevant beyond the crisis: Glasgow, Copenhagen, Vienna, Brussels and Barcelona. From Boardroom…

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Copenhagen Legacy Lab: Strategies for Impact

The congresses of the future need to have a positive, long-lasting impact at heart, not solely as a justification to travel and meet, but also to augment their contribution to stimulating and driving social and economic change. In order to achieve this, associations and destinations need concrete tools that can help them work strategically with…

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Copenhagen Legacy Lab Shared by CVB

Following years of research into the impact of major congresses, along with producing legacy reports and tools together with MeetDenmark, Copenhagen CVB has shared its Copenhagen Legacy Lab with the global meetings industry in parallel with the 59th ICCA World Congress. Copenhagen Legacy Lab is also now an Iceberg partner. From Meetings International…

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59th ICCA Congress “Transforms Together”

Iceberg partner ICCA’s multi-hub, hybrid 59th Congress has concluded with a message of support delivered by Xavier Bettel, the Prime Minister of Luxembourg. Other highlights included the annual Copenhagen Lecture, and the creation of The Kaohsiung Protocol, a research crowdsourced framework for recovery. From Conference News…

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Bettina Reventlow-Mourier

Deputy Convention Director, Copenhagen Convention Bureau

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With more than 20 years’ experience in the meetings industry, Bettina has extensive knowledge on working with association congresses and in creating close collaboration between associations, academia, organisations, companies and government. AMCs in attracting international association congresses, meetings and exhibitions to Copenhagen. In her last 7 years as Deputy in the Convention department and Head…

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Advancing Event Legacies Through Impact Measurement

Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….

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Study Published Around Impact Measurement

Iceberg partner BestCities Global Alliance has released a global study of legacy impact measurement in the business events sector. Whilst it is recognised legacy impact makes a significant contribution to the true value of meetings, there are too few indicators and measurement tools in place for the task. From Meetings International…

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Three in Four European DMOs Face Cuts

A survey on funding from Iceberg partner European Cities Marketing has shown 75 percent of Europe’s city destination management and marketing organisations have seen budget reductions as a direct result of the pandemic, some reporting cuts of over 50 percent. From Conference & Meetings World…

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Small is Beautiful: The Future of Association Business Events

International association meetings, particularly those that are attracting thousands of delegates, were once the prized targets of all convention bureaux. COVID-19 has made the immediate future smaller and more regional. But this trend was already underway and should not frighten destination marketing organisations. From editor’s blog at Association Meetings International…

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Meeting Legacies: Innovating for Enhanced Value Creation

Since 2018 GainingEdge has led two major projects for MeetDenmark on meeting legacies. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefits. Now MeetDenmark has released the second study completed in 2020 which explores the processes, mechanisms and…

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Study Identifies Academic Benefits of Chairing and Attending Events

Academic events such as congresses, conferences, symposia and meetings are part and parcel of most academic careers. Endless hours are spent for both attendees and chairs on travelling, logistics, socialising and many other activities not directly related to core tasks such as teaching, research and knowledge dissemination. Despite the entrenched nature, and the general wave…

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MeetDenmark Issues Legacy Guide

A step-by-step guide to creating meetings with long-term societal benefits has just been published by MeetDenmark, an association of the country’s convention bureaux. The study Meeting Legacies: Innovating for Enhanced Value Creation was co-authored by MeetDenmark and consultancy and Iceberg partner Gaining Edge. From Association Meetings International…

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