Host Destination: Europe

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1 June 2022

UFI International Summer University, Cologne, Germany

The 2022 UFI International Summer University (ISU) focuses on increasing public awareness of the impact that business has on environmental and social wellbeing, whether positive or negative. Environmental and social factors are both key drivers of corporate success. Paying attention to sustainable growth can create significant immediate and lasting opportunities. This year’s ISU, aimed at…

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29 November 2022

IBTM World 2022, Barcelona, Spain

IBTM World is the leading global event for the meetings and events industry and we have one goal; we want to inspire you, as part of the events world, and help you achieve better business results. Join us at IBTM World and discover all the inspiration, business connections and content you need to create world-class…

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26 April 2022

ICCA Scandinavian Chapter Meeting 2022, Reykjavik, Iceland

We are excited to spend 3 days with you exploring our common goals, how we can overcome our challenges and learn from each other.  We have put together a program which we hope will inspire, provide learning, discussions and ample networking opportunity.  We have summoned together a group of people who we believe will inspire…

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25 April 2022

Scandinavian Association Expert Forum (SAEF), Reykjavik, Iceland

The goal of the SAEF is to better understand what association’s challenges and obstacles are regarding hosting conferences, how we can assist and how we can work together to attract European and International association meetings to the Nordics. The international competition amongst destinations to host association business events grows fiercer year on year. Likewise, the competition…

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20 April 2022

ICCA Iberian Chapter Annual Meeting 2022, Gijón, Spain

ICCA Iberian Chapter is providing a great opportunity for members in the region to share experiences and best practices amongst each other. The Next Chapter Annual Meeting will take place in Gijón, Spain on 20-22 April 2022. The event is open to ICCA Iberian Chapter Members, Foro Asociaciones members (PCO, DMC, MPI, and AFE) and for non-members by…

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6 November 2022

61st ICCA Congress, Kraków, Poland

The 61st ICCA Congress on will take our members to a city in the heart of Europe that is also a center of international culture, art, and science. Kraków, Poland is a place to explore centuries of history alongside jewels of modern architecture. Each year the easily accessible city welcomes many important cultural and academic events, as…

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Sarah Fleming

Founder / Managing Director, SFA Connect

Website: View website

Managing Director and owner of SFA Connect (trading name for Sarah Fleming Associates Ltd), Sarah has over 25 years’ experience in the Meetings Industry.  She was a board director of a leading UK PCO for ten years where she handled numerous large, high-profile events all over the world. Through this work she gained an in-depth…

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BestCities Global Forum: Three Legacy Journeys

The recent BestCities Global Forum explored how legacy-building with every conference can quickly lead to dramatic change. A trio of videos from the Iceberg partner event examines the ESTRO Madrid Project which yielded a €700 million legacy for cancer patients, the new Madrid PLUS tool for creating legacy, and the personal legacy of BestCities’ Jane Cunningham….

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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The Future Role and Purpose of Convention Bureaux

The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…

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MyCEB Unveils Business Events “3R” Recovery

Malaysia’s MyCEB, with help from the Ministry of Tourism, Arts and Culture and the Economic Planning unit, will soon introduce a 3R (Reset, Restart and Responsible) recovery programme for business events. MyCEB will reduce travel costs to Malaysia for international delegates, and provide full COVID-19 insurance and PCR test costs. From TTGmice…

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London Legacy Wins Ecocity Summit Bid

London has won its bid to host the biennial Ecocity World Summit 2023, following support from the Mayor of London, London Councils, the UK Government and others. A legacy project will construct a brand new piece of green infrastructure for the capital, developed via a collaborative process. From Association Meetings International…

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Convention Cities Index Lead by Germany

Three German cities are among the top ten destinations chosen for large international meetings, according to new figures in Northstar Meetings Group’s Convention Cities Index. Frankfurt tops the list, with Cologne fifth and Hanover eighth. The update is the third publication of the index, which was launched in 2020. From Association Meetings International…

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IMEX in Frankfurt 2022 Announces New Dates

Iceberg partner the IMEX Group has posted new dates for IMEX Frankfurt 2022. Organisers say they are now intending to run their trade show from May 31st to June 2nd and to give the global meetings, incentive travel and events industry a further five weeks to prepare after Omicron chaos. From Conference News…

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New Year Brings New Curbs to Halt Omicron

The dawn of 2022 saw organisers of international association meetings grappling with more restrictions as governments tried to curb spread of the new Omicron variant. Across the world countries tightened their rules about who could travel and where people could meet as the highly infectious strain caused a massive surge in cases. From Association Meetings International…

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Battle Fatigued Planners Face Omicron Variant

The spread of the Omicron variant of COVID-19 is causing havoc for meeting planners, with major events being cancelled or postponed right across Europe. The World Economic Forum has postponed its high profile meeting in Davos, Switzerland. The in person event, scheduled for mid January, has been pushed back to the Summer. From Association Meetings International…

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ITB Berlin Cancels Third On Site Show in a Row

The tourism trade fair ITB Berlin has announced it will not take place in March 2022 as was planned, due to increasing Omicron infection rates. A dedicated Digital Business Day will be held on March 17th, plus during 2022 ITB will be staging a European roadshow for buyers and suppliers. From Meetings & Incentive Travel…

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West Midlands Meetings Sector Worth £2.3bn

A new report into the economic impact of business events to the UK’s West Midlands has revealed that delegates spent £2.3 billion in the region in 2019. Around 105,000 meetings took place, contributing 14.5 million delegate days in the West Midlands. 65,000 full-time equivalent posts are supported by the region’s business tourism. Fom Conference News…

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IBTM World Attracts 7,000 to Barcelona

Organiser Reed Exhibitions has said that its 2021 edition of IBTM World in Barcelona, the first face-to-face event in the Iceberg partner IBTM portfolio in two years, drew 7,000 attendees together onto site with 30,000 pre-scheduled one-to-one business meetings taking place. The IBTM World Association Programme was also created. From Conference News…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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8 September 2022

CDA | 17th TourMIS Users’ Workshop & International Seminar 2022...

The 17th TourMIS Users’ Workshop & International Seminar on the Future of the Business Travel Following the COVID-19 Pandemic “Unlocking the Secrets for a Sustainable Transition” will be hosted in Vienna, September 8-9, 2022. It is organised by City Destinations Alliance, the European Travel Commission, MODUL University Vienna & UNWTO and is aimed at city, regional, national, and international tourism organizations,…

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