Host Destination: Madrid

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Madrid Convention Bureau and Red Cross Collaborate to Save Lives

From Madrid Convention Bureau: The European Hematology Association through its European Hematology Association Congress, Madrid Convention Bureau and the Red Cross are adding to the positive impact of Madridā€™s MICE (meetings, incentives, conferences and exhibitions) tourism industry with a blood donation campaign. The aim is for participants at certain congresses and events held in the…

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EHA Congress to Feature Blood Donation Campaign Aimed at MICE Sector

From Madrid Destino: Until Sunday 16 June, the city of Madrid will host the 2024 Congress of the European Hematology Association (EHA), at which over 16,000 professionals with ties to this specialised area of medicine will gather at IFEMA Madrid. The event will also have a positive social impact on the Spanish capital thanks to…

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Meeting Guadalajara: Joining BestCities Global Alliance

This May the BestCities Global Alliance community of convention destinations welcomed Guadalajara, Mexico, as its twelfth member. The city earned its place through a shared commitment to support meetings that create a positive impact. Guadalajara went through a stringent process to join the Iceberg partner, including a detailed site inspection and tour of the city….

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Report: DEI the Focus, Not Sustainability

Meeting planners are more likely to focus on DEI (diversity, equity and inclusion) than on environmental impact as part of any sustainability policy, a new study has found.Ā The Northstar Meetings Group survey shows that older planners see less urgency in tackling the UNSDGs, notes Fiona Pelham of Iceberg partner Positive Impact. From Association Meetings International…

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How Associations and Destinations Interact After COVID-19

After the pandemic, the way that associations and destinations are interacting has altered. Within this article various experts weigh in on the changing landscape, including MCI’s Nikki Walker and Destinations International’s Jane Cunningham (both organisations in fact Iceberg partners), and The Iceberg’s own Founder James Latham. From Association Meetings International…

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Vienna Leads 2021’s ICCA Rankings

ICCA (International Congress and Convention Association) rankings just posted saw destination Vienna reclaim the top spot worldwide for the first time since 2012.Ā The 2021 Iceberg partner survey attributed 92 congresses to Vienna, with Lisbon second (91) and Athens third (66). Barcelona and Singapore are next, then Madrid, Prague, Paris, Berlin and Brussels.Ā From Meetings International…

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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance.Ā Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s GeneviĆØve Leclerc now explains how the SDGs make a great framework around which to anchor theĀ legacy of association meetings….

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BestCities Global Forum: Three Legacy Journeys

The recent BestCities Global Forum explored how legacy-building with every conference can quickly lead to dramatic change. A trio of videos from the Iceberg partner event examines the ESTRO Madrid Project which yielded a ā‚¬700 million legacy for cancer patients, the new Madrid PLUS tool for creating legacy,Ā and the personal legacy of BestCities’ Jane Cunningham….

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Convention Cities Index Lead by Germany

Three German cities are among the top ten destinations chosen for large international meetings, according to new figures in Northstar Meetings Groupā€™s Convention Cities Index. Frankfurt tops the list, with Cologne fifth and Hanover eighth. The update is the third publication of the index, which was launched in 2020. From Association Meetings Internationalā€¦

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Jane Cunningham: Remembering Twelve Years at BestCities

The Iceberg ambassador Jane Cunningham (pictured centre withĀ Lesley Williams andĀ Nigel Brown promoting “Incredible Impacts” as “The Incredibles”)Ā is leavingĀ Iceberg partner BestCities Global Alliance after twelve years. The Iceberg will pay its own tribute elsewhere, but Jane has also given this interview to her own BestCities colleagues. From BestCities Global Alliance…

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BestCities Global Forum Running in Madrid

A company of association executives, destination managers and meeting industry thought leaders is now gathering on site for the BestCities Global Forum.Ā The Iceberg partner event taking place in Madrid, Spain, will focus on legacy and inclusivity, committing to a more “sustainable and socially equitable future”. From Association Meetings Internationalā€¦

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Air Traffic Congress Staged in Madrid

More than 6,000 delegates from 110 nations gathered in Madrid for World Air Traffic Management Congress. Greener aviation was high on the agenda, solutions including more precise route planning and traffic management to reduce plane fuel consumption and CO2 emissions. From Association Meetings International…

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28 November 2021

ECM Annual Meeting of CEOs of Capital & Major Cities 2021, Madrid

Even while case numbers are again on the rise in Europe, we all sense a shift in focus and priority. Now again, borders are opening, travel resumingĀ ā€“ even the events industry seems to slowly return with in-person events and conventions. The ā€˜momentumā€™ of the pandemic crisis to reimagine tourism, to talk about how toĀ build back…

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Set off, offset: What to Do With Carbon on Your Conscience

Journalist Holly Patrick’s recent fam trip to Madrid came with a carbon dioxide footprint of 241.8kg, also equivalent to charging up a phone 29,000 times. So how did she offset the environmental price tag of flying there, and what options are available for event attendees with carbon on their conscience? From Meetings & Incentive Travelā€¦

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BestCities Reaches 21: Collaboration Key for Destination Alliance

BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, andĀ uponĀ the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…

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Madrid CVB: Making the Case for Congresses to Leave Lasting Legacy

Madrid Convention Bureau’s development of legacy projects includes collaborations with EMS, the European Emergency Medical Services Congress, setting up first aid training stations for the citizens of Spain’s capital. Now comes the European Society for Radiotherapy and Oncology, whose ESTRO 2021 bidding process was focussed all around legacy impact. From Boardroom…

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ESTRO: Saving Lives, Leaving Legacies in Destination Health

Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…

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Leveraging Intellectual Capital – The Inaugural Edition

Global convention sector consulting firmĀ GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the IcebergĀ partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…

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“Intellectual Capital” Report Published

A new report names London the “intellectual capital” of the world. The study ranks destinations by the number of international association board members living in them.Ā But the UK capital could attract more meetings by better “harnessing” its potential conference ambassadors. The report is from Iceberg partner GainingEdge. From Association Meetings International…

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Madrid: BestCities and Associations to Leave Legacies

This autumn the Global Forum of Iceberg partner BestCities Global Alliance returns in Madrid. Other major congresses are also heading to the Spanish capital, including World Blindness Summit, the European Society for Radiotherapy and Oncology and the Spanish Society of Stomatological Prosthesis. All are committed to leaving legacies. From BestCities Global Alliance…

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BestCities Global Forum Held as Hybrid

The 2020 Global Forum of Iceberg partner BestCities Global Alliance has been held, mixing physical and digital elements to create a unique hybrid event for over 128 delegates around the world. The meeting saw the launching of BestCities Global Forum Madrid 2021, anticipated since its postponement this year. From Meetings International…

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