New convention bureaux alliance Lausanne Montreux Congress won sixteen events in its first full year of operation, with the biggest likely to attract 1,400 delegates. The bids will see the cities host over 8,350 delegates between now and 2022, and pump around CHF 16.5 million (€14.5 million) into the regional economy. From Association Meetings International…
As The Iceberg reported in October, the Swiss regions of Lausanne and Montreux have joined forces to create the joint Lausanne Montreux Congress. Two LMC representatives, Director Lausanne Tourisme Steeve Pasche and Director Montreux-Vevey Tourisme Christoph Sturny, have been speaking exclusively about their future plans. From Meetings & Incentive Travel…
A city best known as the seat of the Olympics movement has become the latest member of the Energy Cities Alliance, a marketing consortium of business events destinations. Lausanne’s inclusion marks an apparent shift in emphasis in the consortium towards “sustainable energy solutions”. From Association Meetings International…
After a busy 2018, Congress Center Basel is once more preparing to host a number of major international events. Small congresses in the first quarter, including the 50th Annual Meeting of Iceberg partner the International Association of Professional Congress Organisers, will be followed by larger meetings in the medical and computational biology sectors. From Boardroom…
The Swiss regions Lausanne and Montreux have joined forces to cater for the larger association market. Lausanne Montreux Congress will not be limited to marketing, but also organise conferences, with the aim of increasing both destination’s influx of larger events. There will continue to be two offices, and also an LMC team. From Association Meetings International…
The Iceberg has previously covered the legacy created by Calgary for the International Play Association World Conference. Now delegates at the World Economic Forum in Davos, Switzerland, have also taken time out to talk about play. Unilever, LEGO Foundation and IKEA Group founded the Real Play Coalition in partnership with National Geographic. From PCMA Convene…
Geneva is getting a new convention bureau director. 49-year-old Didier Allaz – a wine, food and golfing enthusiast – will succeed Anja Loetscher, who retires next spring having served in the position since the bureau’s launch in 2007. Allaz’s main aims will be to reinforce national and international activities, and to maintain economic contribution. From Association Meetings International…
Our broad approach will include presentations and discussions on latest product developments, successful partnerships, innovating marketing strategies and much more. This event is open to ECM members only, specifically to tourism professionals working on city cards schemes (Product Managers, Project Leaders, Marketing Managers…) who are looking to improve – but also share – their knowledge with other…
The second of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…
The Geneva Convention Bureau has adopted a policy of promoting Geneva not only as a destination but also as a center of economic, knowledge and innovation excellence. It does this by marketing meetings and events in relation to local key clusters of industry. As a result, a dynamic and virtuous feedback loop is established between Geneva’s economic or knowledge…
Sarah Fleming Associates has always maintained that in order to successfully engage a potential buyer and to attract conference business to any city or destination, it is important to be able to put forward a strong business case for holding an event or conference in the city. An effective lead generation programme should therefore focus on…
Why Sibos and Geneva were the perfect match… The Geneva Convention Bureau has recently restructured its marketing communications and resources in order to align its bids to the city’s growth agenda. It has taken nearly two years to develop the organisational knowledge of – and relations within – the key clusters of industry identified by the Economic Development Office…
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