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Global Association Meetings Protocol – A Strategic Future for the Global Events Industry

Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is…

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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IBTM Trends Watch Report 2022

This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…

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The Future Role and Purpose of Convention Bureaux

The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…

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Convention Cities Index Lead by Germany

Three German cities are among the top ten destinations chosen for large international meetings, according to new figures in Northstar Meetings Group’s Convention Cities Index. Frankfurt tops the list, with Cologne fifth and Hanover eighth. The update is the third publication of the index, which was launched in 2020. From Association Meetings International…

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New Year Brings New Curbs to Halt Omicron

The dawn of 2022 saw organisers of international association meetings grappling with more restrictions as governments tried to curb spread of the new Omicron variant. Across the world countries tightened their rules about who could travel and where people could meet as the highly infectious strain caused a massive surge in cases. From Association Meetings International…

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Battle Fatigued Planners Face Omicron Variant

The spread of the Omicron variant of COVID-19 is causing havoc for meeting planners, with major events being cancelled or postponed right across Europe. The World Economic Forum has postponed its high profile meeting in Davos, Switzerland. The in person event, scheduled for mid January, has been pushed back to the Summer. From Association Meetings International…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

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Making Events Inclusive Means Making Them Accessible for All

The bad experience of an Israeli minister, unable to enter a COP26 venue because she is a wheelchair user, reveals the distance planners still have to travel on accessibility and inclusivity. Lizzy Eaton, the Founder of Oddity Events and Marketing, remembers her own mistake on accessibility. From Meetings & Incentive Travel…

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Scientists Unite to Shrink the Carbon Footprint in Research

From Radboud umc: Flying less is possible, as the COVID crisis has taught us over the past two years. This also applies to scientists who regularly fly around the globe for their work. A group of international scientists, led by Teun Bousema of Radboud university medical center, published on the carbon footprint of academic travel…

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Net Zero Carbon Events: COP26 Interviews II

The Net Zero Carbon Events pledge from the Joint Meetings Industry Council, which presents The Iceberg, has just been delivered at COP26. At the 60th Congress of our partner ICCA (International Congress and Convention Association), The Iceberg spoke to Aileen Crawford of the Glasgow Convention Bureau and to Guy Bigwood of the Global Destination Sustainability Movement. Speaking…

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Net Zero Carbon Events: COP26 Interviews I

The Net Zero Carbon Events pledge from the Joint Meetings Industry Council, which presents The Iceberg, has just been delivered at COP26. Iceberg founder James Latham talks to former JMIC President Kai Hattendorf and Miguel Naranjo and Laura Lopez of the United Nations Framework Convention on Climate Change about what it means for the sector….

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2022 Global Meetings and Events Forecast

Meeting professionals say they are feeling more confident and well-equipped to plan high-quality meetings and events and adapt to any ongoing uncertainties. This is according to the 2022 Global Meetings and Events Forecast, the 11th annual report produced by American Express Meetings & Events, a division of American Express Global Business Travel (GBT). The report’s…

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Global Destination Sustainability Index 2021

The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…

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DMOs Not Measuring Event Climate Impact

Most destination marketing organisations are not measuring environmental impact of business events, or even including meetings in their “climate strategy”, an Iceberg partner report says. The GDS-Index for 2021 found 86 percent of cities had a climate strategy, but only 36 percent included “business events” specifically in it. From Association Meetings International…

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Net Zero Carbon Events Presented at COP26

Following months of planning, research and consultation, JMIC’s Net Zero Carbon Events, an initiative to radically reduce sector emissions, was presented at Glasgow’s COP26. At the time the pledge already had 109 actual signatories, including COP’s venue the SEC Centre, and 211 additional supporters. The Joint Meetings Industry Council presents The Iceberg. From Association Meetings International…

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2021 Global Recovery Insights Released

The third Global Recovery Insights 2021 report, conducted by Iceberg partner UFI with SISO (the Society for Independent Show Organisers), has been released. The study found that demand has returned to levels pre-pandemic for both exhibitors and visitors, with no signs of any fundamental shift away from in person events. From Exhibition News…

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COP26: A Watershed Moment Both for the World and Sector

It is hard to think of a conference with higher stakes than the 26th United Nations Climate Change Conference of the Parties. As well as the future of the entire planet, it also could define that of business events. Net Zero Carbon Events from JMIC, and Iceberg partner Positive Impact, played their part. From PCMA…

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Net Zero and Changing Industry Narratives on Climate Change

With recent sustainability initiatives in the event sector, including the signing of JMIC’s Net Zero Carbon Events Pledge at COP26 and others joining UNFCCC’s The Race to Zero, are this industry’s narratives around the climate crisis changing, and will net zero be enough to improve the global situation and safeguard our industry? From Event MB…

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