Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…
In celebration of Global Meetings Industry Day, PCMA hosted the first ever PCMA APAC and EMEA debate, attracting over 500 registrations from 57 countries. Moderated by Oscar Cerezales, Global Executive Vice President Corporate Division of Iceberg partner MCI Group, the big debate discussed the pros and cons of the potential vaccine passport. From PCMA…
Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…
Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…
In March 2020, the Iceberg partners AIPC and UFI released good practice guidance to help members manage the unfolding crisis, and in April 2020, further guidance on repurposing a convention or exhibition centre to serve as a temporary emergency facility. It is a role that many centres embraced to serve their community in a time…
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…
A growing number of convention and exhibition sites across the world have started operating as temporary COVID-19 vaccination centres, getting anywhere from 500 to over 6,000 people vaccinated every day at each location. At the same time, an increasing number of markets around the globe have begun to reopen business events with varying COVID-19 protocols…
A slightly higher percentage of planners and suppliers described feeling exhausted and burned out in the February Dashboard survey than in January’s survey, but that can probably be chalked up to yet another month of enduring the COVID crisis. It’s coming up on a year now since the lockdowns began. Some especially harsh winter weather…
Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…
Three event industry associations, AIPC, UFI and ICCA, have published a guide on how event venues can successfully operate as temporary vaccination centres. The Iceberg partners’ new “Good Practice Guide: Convention and Exhibition Centres as Temporary Vaccination Centres” contains good practice examples from February and March. From Conference News…
A new report names London the “intellectual capital” of the world. The study ranks destinations by the number of international association board members living in them. But the UK capital could attract more meetings by better “harnessing” its potential conference ambassadors. The report is from Iceberg partner GainingEdge. From Association Meetings International…
After eighteen months of research, the Future Meeting Space innovation network of the German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO has presented its latest study project. The main findings of the research highlight the relevance of events in organisations’ communications mix. From GCB…
Following on from the publication of two very different views on business events recovery, Juliano Lissoni, the Managing Director of MCI Group in Canada, makes a further and more academic argument for face-to-face meetings. The Iceberg partner chief makes his case around an in depth analysis of our innate “need to meet”. From PCMA…
As spring arrives in the northern hemisphere, there is a growing sense of hope. Some destination marketing organisations (DMOs) have been able to continue their association conference business through the pandemic. But others have faced severe budget cuts, as Sarah Fleming, the owner of Sarah Fleming Associates, explains. From Association Meetings International…
Almost three quarters of scientists want virtual meetings to continue, according to a new poll conducted by the magazine Nature. But survey respondents also gave compelling reasons for a balance of virtual and in person formats, thus combining the best of both worlds to maximise the benefits of each approach. From Associations Now…
No one would downplay the impact of COVID-19 on the events industry. But historically there has often been a brighter side to massive disruption, including industry regeneration and rapid growth. Iceberg partner Maritz Global Events recently held its NEXT conference, a one-session-per-day live and on-demand offering. From PCMA…
The trends expert and conference speaker Daniel Levine sees the near future of live events as “nothing less than spectacular”. For special events company owner Kevin Molesworth the picture is not quite so rosy and the sector has to be more realistic. The two have unique and rather different perspectives. From PCMA…
Global Exhibitions Day (GED) recognises the important role that trade exhibitions play in driving economies throughout the world. The COVID-19 pandemic has had significantly detrimental, and potentially lasting, effects on the global economy, across nearly all business sectors and regions. Exhibitions have traditionally played a role in bolstering and growing economic sectors, but this year…
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