A report from Iceberg partner IMEX calls for the meetings industry to regenerate and not just to restart. Written by Guy Bigwood of Iceberg partner GDS-Movement, the study “Regenerative Revolution: A New Paradigm for Event Management” calls on the sector to move past mere sustainability and adopt the circular economy model. From Conference News…
Ashfield Meetings and Events and IPCAA (International Pharmaceutical Congress Advisory Association) have partnered on a study into healthcare professionals’ thinking about online medical congresses. 48 percent of surveyed HCPs said they preferred to attend face-to-face events, with just twelve percent preferring virtual. From Conference News…
Two event industry associations have called on governments to prioritise coronavirus testing over quarantine so as to “keep business going”. Iceberg partner UFI, global association of the exhibition sector, with Society for Independent Show Organisers SISO want policymakers to make use of rapid antigen COVID tests. From Association Meetings International…
The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…
The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…
Now a COVID-19 vaccine seems imminent after months cooped up indoors on Zoom, the release from getting back face-to-face will feel better than ever. We’ll want to meet, travel, see people and everything in between. But that is not a reason to throw our obligations to the planet away. From Meetings & Incentive Travel…
Iceberg partner Global Association Hubs’ International Advisor Martin Sirk interviewed four association leaders in preparation for an online education session during the recent #PlanetIMEX event. They discussed how the pandemic has impacted operations, is reshaping thinking, and what international meetings might look like in future. From Boardroom…
UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…
Kai Hattendorf, the MD and CEO of Iceberg partner UFI, the exhibitions industry’s global association, has just been a guest on the AMI Deep Dive podcast. Talking to AMI editor James Lancaster, he discusses the impact of the pandemic on the sector, its longterm future, plus advocating economic value to government. From Association Meetings International…
It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…
A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…
When the lockdowns began in the US in March, it was hoped COVID-19 would be well under control by the autumn. As we enter the last quarter of 2020, we have come to accept that we will be living with COVID-19 well into 2021 and perhaps 2022, that its effects on the economy will linger,…
Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….
The overall objective of this survey was to understand how inclusive events are as an industry. The survey also considered education, career progression, perceived success and salary. Diversity and inclusion – Fast Forward 15 (Fast Forward 15 website) Diversity in Events Has “a Way to Go”, Reveals Report (Meetings & Incentive Travel article) Women in Exhibitions (Exhibition News…
This report addresses the issue of waste in the exhibitions industry. It derives from several actions of Iceberg partner UFI, including the set-up of dedicated regional task forces around the world and the selection of best practices. Compiled by Greenview, a member of the UFI Sustainable Development Working Group, the report also includes a detailed…
Iceberg partner BestCities Global Alliance has released a global study of legacy impact measurement in the business events sector. Whilst it is recognised legacy impact makes a significant contribution to the true value of meetings, there are too few indicators and measurement tools in place for the task. From Meetings International…
2020’s Top 25 Influencers within the Meetings Industry have been named. The list includes the Events Industry Council’s Amy Calvert, Destination DC’s Elliott Ferguson, the Iceberg partner UFI’s (and also JMIC’s) Kai Hattendorf, plus Iceberg partner Talley Management Group’s Gregg Talley. From Northstar Meetings Group…
Looking to hold a virtual conference to remember? What can you do to spice things up? Here are five rather unusual ideas for injecting fun into the mix, from sharing some musical experiences with karaoke or kazoos to the nonprofit animal sanctuary running a service called (I kid you not) “Goat-2-Meeting”. From Associations Now…
COVID-19 has slammed the brakes on the international expansion of associations, their big conferences having been essential to delivering such goals prior to the pandemic. International Advisor Martin Sirk, of Iceberg partner Global Association Hubs, says that association-friendly regional destinations are the answer. From Boardroom…
The first Exhibitions Think Tank has launched a report gathering insights from over 150 sector professionals and setting out ideas for the future of the global industry. Two surveys plus close to 100 online sessions have culminated in a resource that will support the sector adapting to future changes. From Exhibition News…
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