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Coronavirus: Will the Pandemic Result in the End of Incentive Travel?

Many of COVID-19’s implications, not least restrictions on travel and social distancing, cut to the heart of what incentive travel is and pose the question: will the pandemic in fact end incentive travel? It will not, and for now here are five avenues for the market to pursue. From SoolNua’s PĂĄdraic Gilligan at Padraicino


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Coronavirus: Profound Reordering to Come, GAHP’s Martin Sirk

The Iceberg is sorely missing a wide range of cancelled industry events. We’re also sorely missing the cheery Martin Sirk selfie posted from all of them. Fortunately, the International Advisor of our partner the Global Association Hubs Partnership has recorded a podcast. From editor’s blog at Association Meetings International…    

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Coronavirus: The Vital Role of Associations in Industry Recovery

Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…

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Coronavirus: Pandemic “New Normal” Actually Quite Abnormal

“The new normal” is an irritating phrase that has entered common parlance since lockdown measures began to contain further spread of COVID-19. While the transition to virtual events is a “new normal” we can take seriously, not much else of the “new normal” is “normal” at all. From editor’s blog at Association Meetings International…

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Coronavirus: Staging Exhibitions During the Age of the Pandemic

As the COVID-19 crisis has persisted, so has came the slow realisation that its impact will linger a very long time indeed. What does this mean for the exhibition sector in the future? Reed Exhibition’s former Chairman and CEO Mike Rusbridge, and former Commercial Director Nick Forster, offer thoughts. From UFI…

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Coronavirus: Mixed Association Voices Discuss Strategy III

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In this third article in a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks about “standing stronger together” and offers ideas on partnership and collaboration. From Boardroom


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Business Events and the Future of the City

As the world’s population grows, the percentage of people living in cities is rising steadily. The future success of humanity is therefore more and more tied to, and even defined by, the future success of the city as a model. In that, of course, business events have a critical role to play. Professor Greg Clark has…

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COVID-19 Recovery Dashboard (April 20th – 23rd)

COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…

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Coronavirus: Eventprofs Unite for the Fight

In the weeks since the coronavirus outbreak has ravaged the industry, event professionals right across the globe have been uniting in the fight against the pandemic. Competitors have grouped together to provide expertise where most needed, like Live for Life and Go LIVE Together in the US, and also Events4Covid19 in Portugal. From EventMB…

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Coronavirus: Survey Reports on Layoffs

Meeting Professionals International has published the first results of an ongoing industry survey. 58 percent of respondents said that employees at their organisation have now been furloughed or made redundant. The suppliers have been hit the hardest, with 76 percent of staff furloughed (42 percent) or laid off (34 percent). From Association Meetings International…

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IMEX Group Announce PlanetIMEX Platform

Iceberg partner IMEX Group has announced the creation of a virtual experience featuring 3D interactive islands called PlanetIMEX. Launching on May 6th, the platform will offer free access to a variety of industry content on community, education and networking islands, the first two available on the launch date. From Meetings & Incentive Travel


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Coronavirus: Dentistry Congress Moves Online

AIM Group International has turned a face-to-face medical conference into an entirely online meeting. The AIOP (Italian Academy of Prosthetic Odontology) congress was booked at the Riccione Convention Centre (pictured). AIOP sees the switch as a chance to attract a wider audience. From Association Meetings International


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Coronavirus: Webinar Held on How to Restart Events Post Pandemic

A webinar has been held to discuss “Restarting Events in a COVID-19 World”. Chaired by Peter Sheahan, Karrikins Group Founder, speakers included Sherrif Karamat, PCMA President and CEO, Kati Quigley, Senior Director of Global Industry Marketing at Microsoft, and David Peckinpaugh, President of Iceberg partner Maritz Global Events. From PCMA…

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Coronavirus: How Events Will Look as Lockdowns Are Lifted

With the industry still one of the hardest hit by the coronavirus crisis, the most pressing question on event professionals’ minds is what events will look like once lockdowns have been lifted. There are extra factors on the health and safety front that will pile on top of the measures traditionally taken. From EventMB


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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: Predicting New Norms for Future Meetings and Events

COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino


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Coronavirus: Mixed Association Voices Discuss Strategy II

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In the second part of a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks rethinking your revenue streams in a fast-changing world, as events are redesigned and revamped. From Boardroom


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