2019 was the year veganism went mainstream. In 2020 Veganuary, or going vegan for January, is bigger than ever. One Iceberg publishing partner is sampling fast food vegan options, went vegan at Associations UK Congress 2019, and will again at all 2020 events. From editor’s blog at Meetings & Incentive Travel…
When an attendee posted video of a speaker’s lewd remarks at a financial services conference, it was actually the video poster who was breaking the rules, since the invitation-only event had a privacy policy. But the event in fact commended the poster and instead the billionaire panellist was barred from future events. From PCMA…
Sustainability is high on the events industry agenda. COP25’s Events Industry Council panel discussed vegan menus, recyclable cups and refillable bottles. Britain’s Brexit is shaking up supply chains and may encourage local sourcing. Iceberg partner Positive Impact is engaging the industry in the UN’s Sustainable Development Goals. From Meetings & Incentive Travel…
Last December Mariela McIlwraith, Director of Industry Advancement at the Events Industry Council, went to the UN Climate Conference COP25 in Madrid. There she took part in a panel discussion on the role of the meetings sector in bringing people together to act on climate. From the Events Industry Council…
If the music of modern life seems too allegro, presto or prestissimo, then perhaps an occasional adagio is a good idea. The so-called Slow Movement started off as a protest against fast food, and now extends to many aspects of contemporary culture. So why not also hold slow meetings? From editor’s blog at Association Meetings International…
For Iceberg partner MCI, seven key industry trends are emerging as the new decade begins: human-centred technology, a new meaning to “live”, the move from “event planners” to “event strategists”, the evolution of personalisation, trust and ethics in the data economy, the power of brands, and sustainability in action. From MCI…
Events always mirror society, and major trends like globalisation have transformed the meetings sector in recent years. At the dawn of a new decade, German Convention Bureau MD Matthias Schultze looks at which trends we should follow, including sustainability and new borderless multisite meeting formats. From Matthias Schultze via LinkedIn…
Last month, just prior to IBTM World’s staging, the Iceberg partner’s inaugural Global Policy and Practice Forum was held in partnership with The Business of Events. Supporting the gathering were the Barcelona Convention Bureau, PCMA (the Professional Convention Management Association) and JMIC (the Joint Meetings Industry Council, which presents The Iceberg). The forum brought together…
Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…
The way people eat at events is changing. As populations around the world begin to understand the impact of their eating habits, we are seeing a massive change in what and how people eat. This chapter of the Beyond Food report series delves deeper into these trends, and into the emergence of the plant menu…
Iceberg partner GDS-Index (the Global Destination Sustainability Index) and EarthCheck have signed an alliance to develop then launch special certification and services for business tourism, event and meeting cities. The goal is to let destinations become sustainable and healthy places to visit, meet in and live in. From Boardroom…
Iceberg partner BestCities Global Alliance has just announced the appointment of Lesley Williams as Managing Director. In January she takes over from Paul Vallee, who will continue as executive consultant with GainingEdge, also an Iceberg partner. GainingEdge has had its contract managing BestCities extended. From Meetings International…
Carina Bauer, the CEO of Iceberg partner the IMEX Group, has been looking at four very positive industry trends for 2020 and beyond with her team: the “circular” economy, the UN Sustainable Development Goals, health and wellbeing (with increased focus on mental health), and how artificial intelligence can improve travel. From IMEX…
A lot has happened over the past year. Amidst all the political, social and technological goings-on, you may have missed big shifts in event design and experience strategy. The Design Studio™ of Iceberg partner Maritz Global Events just convened to discuss observations from 2019 and prognostications for 2020. From Maritz Global Events…
Meeting venues are facing increasing event acquisition, property and staff costs and competition from new venues. Planners are having to reconcile rising venue and travel costs with their flat budgets. Both groups are embracing technology in solving these challenges. Carl Law is a Development Manager at Capita Travel and Events. From Meetings & Incentive Travel…
2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…
The trend of making meetings more sustainable is growing. Momentum is gaining pace, and not just in terms of recycling and reducing wastage. Director of Marketing, Europe at Cvent, Judy Elvey, discusses how associations are now integrating sustainability more and more into meetings. She also mentions work with Iceberg partner Positive Impact. From Boardroom…
In what way does the purpose of DMCs (Destination Management Companies) change in a market disrupted by the Internet? What happens when the core value proposition of “local knowledge, expertise and connections” is accessible, sometimes more efficiently and affordably, via other platforms? From SoolNua’s Pádraic Gilligan at Padraicino…
The IBTM World Trends Watch Report by Rob Davidson and Ali Turner is an insightful compendium of data that crosses business, industries, economies and geographies within the global meetings and events industry. The IBTM World Trends Watch Report 2019 (IBTM World website) Virtual Experience Economy Set to Grow, Says IBTM Trends Watch Report (Meetings & Incentive Travel…
During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…
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