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Five Trends to Watch During 2020 Across Exhibitions and Events

2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…

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Meetings Sustainability: A Technology Provider on Association Events

The trend of making meetings more sustainable is growing. Momentum is gaining pace, and not just in terms of recycling and reducing wastage. Director of Marketing, Europe at Cvent, Judy Elvey, discusses how associations are now integrating sustainability more and more into meetings. She also mentions work with Iceberg partner Positive Impact. From Boardroom…

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DMCs, DMOs and the Market’s Disruption: An Incentive Perspective

In what way does the purpose of DMCs (Destination Management Companies) change in a market disrupted by the Internet? What happens when the core value proposition of “local knowledge, expertise and connections” is accessible, sometimes more efficiently and affordably, via other platforms? From SoolNua’s Pádraic Gilligan at Padraicino…

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IBTM World Trends Watch Report 2019

The IBTM World Trends Watch Report by Rob Davidson and Ali Turner is an insightful compendium of data that crosses business, industries, economies and geographies within the global meetings and events industry. The IBTM World Trends Watch Report 2019 (IBTM World website) Virtual Experience Economy Set to Grow, Says IBTM Trends Watch Report (Meetings & Incentive Travel…

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MeetDenmark Outreach and Legacy Report

During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…

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#Eventprofs Feel Less Optimistic About Future

Meeting professionals are feeling less optimistic about the future. So says MPI’s quarterly Outlook Survey for November 2019, which shows positive sentiment at lowest levels since before the 2008 financial crisis. Other responses note that meetings are getting shorter, more frequent and more niche, but that audiences are getting bigger. From Association Meetings International…

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“We Want the World to Know our Full Impact”, PCMA CEO

Convening Leaders, the flagship event of PCMA (the Professional Convention Management Association), is taking place in January at San Francisco’s Moscone Center. Setting out the agenda and stage for this major industry meet, PCMA President and CEO Sherrif Karamat explains how debate has shifted towards the outcomes and impact created by the sector. From PCMA…

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Associations Like Cities “Business-friendly”, Says GAHP

Cities with a “business-friendly” environment for international associations will find more of them opening offices, including regional headquarters, within their vicinity. So says Martin Sirk, International Adviser of Iceberg partner GAHP, the Global Association Hubs Partnership. New data on association office locations backs up the claim. From Association Meetings International…

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#MEET4IMPACT Project: The Measurement of Legacy

Launched in February, #MEET4IMPACT is creating a framework to support and measure association meetings’ social impacts. In this fifth instalment of our Features series, founder Geneviève Leclerc discusses the one term everyone connects with legacy creation, measurement. Metrics should be a tool for understanding, not an end goal in themselves. From Boardroom…

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Gothenburg Leads 2019 GDS-Index Ranking

Gothenburg has lead Iceberg partner GDS-Index, the Global Destination Sustainability Index, for the fourth year running. The listing ranks sustainability performance in 50 business event destinations. At 58th ICCA Congress in Houston the GDS-Index Awards were announced as well, with Sydney receiving the Innovation trophy. From Meetings & Incentive Travel…

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Accessibility: Barriers Still to Overcome for Disabled Delegates

“The majority of disabled people don’t travel to conferences because they expect their needs will not be met”. So says Alan Broadbent, an accessibility writer and consultant to the events industry. Three examples of inclusivity, a venue (ICC Wales), a meeting (Glasgow’s IASSIDD World Congress) and a city (Dubai), are analysed. From Association Meetings International…

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Food Waste, the Events Industry and Feeding the Planet: Part II

One of the biggest takeaways from the World Wildlife Fund’s research into ending food waste occurring in commercial kitchens was the need to clearly better communicate with meeting planners about the multiple ways in which they can reduce food waste. So says Monica McBride of WWF, who lists some approaches to follow. From PCMA…

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Food Waste, the Events Industry and Feeding the Planet: Part I

It’s clear that food production and consumption needs to change, and radically, to safeguard the planet and feed a growing population. The best place to start for the business events industry is with food waste, and now the World Wildlife Fund (WWF) has been working on food conservation in convention centre kitchens and hotels. From PCMA…

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UFI’s Next Generation of Leaders Grant 2019 Winners: Part II

Every year Iceberg partner UFI, the global association of the exhibition industry, gives young and emerging sector talent the chance to advance via its Next Generation of Leaders Grant sponsored by Freeman. In the second of two-parts, the last two of the five 2019 awardees talk about what NGL mentoring means for them. From UFI…

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Beyond Food: Food Wastage and the Fear of Running Out

Food waste isn’t about ignorance, it’s about changing behaviour. Through the prism of our fear of running out, how can we regulate the wasteful habits of the events industry? Beyond Food: Food Wastage and the Fear of Running Out (Lime Venue Portfolio website, registration required) Survey Shows Event Planners Responsible for “Alarming” Food Waste (Association…

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Why and How to Involve Patients in Scientific Congresses

Patient involvement in clinical care and research has gained momentum in recent years, firstly because the patient community itself is asking for more active role, but also because patient participation in healthcare systems has been proven to improve treatment outcomes. Scientific associations are also increasingly recognising that patients can contribute to the success of congresses…

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White Paper Launched on Patient Involvement

AIM Group International has published a white paper on why organisers should consider the integration of patients in scientific congresses, and how to do so with success. The real life example used is the organiser’s very own World Systemic Sclerosis Congress, run since 2010 and previously featured on The Iceberg. From Boardroom…

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Tech Watch Award Finalists Announced

Companies offering event artificial intelligence, virtual reality and facial recognition technology feature in this year’s Tech Watch Award, with seven finalists now announced by organiser and Iceberg partner IBTM World. One company will be named overall winner by the judges, with another taking home the People’s Choice Award (voting now open). From Association Meetings International…

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