Host Destination: Global

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The Year of Imagination – 15 Stories to Inspire Your Next Event

This is the third year in which IMEX has had an annual “Talking Point”, a thread and a story that runs through both shows and all year long. In 2017, the concept was “Purposeful Meetings”, which was followed by “Legacy” in 2018. To help demonstrate this year’s idea of “Imagination”Ā in concrete and practical terms, IMEX…

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2020 Future Trends in Meetings and Events

CWT M&E’s 2020 Future Trends in Meetings and EventsĀ probes into the shifting currents that will frame meetings and events in 2020. It examines how global and regional marketplaces are evolving, to inspire you and keep your M&E program always a step ahead. 2020 Future Trends in Meetings and Events (CWT M&E website, registration required) CWT…

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Incredible Impacts: Year Three Grants Awarded

Three major associations have each won $7,500 to develop trailblazing legacy programmes attached to their events. This yearā€™s Incredible Impacts awards given by Iceberg partners ICCA and BestCities Global Alliance recognised the European Lung Foundation, International AIDS Society (pictured) and International Society for the Prevention of Child Abuse and Neglect. From Association Meetings International…

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IMEX America 2019 Launches in Las Vegas

The first day of IMEX America in Las Vegas saw appointments, enquires and bookings for the event’s high-level meetings industry participants. IMEX attendee numbers, including exhibitors, are expected to exceed 13,000 people this year, with more than 70,000 appointments being held across the event. From Meetings & Incentive Travelā€¦

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Soft Power Now a Key Driver of Incentives

Latest research about trends in incentive travel shows that “soft power” (meaning persuasion rather than coersion) is now competing with sales and the bottom line as a key driver in the industry. The 2019 Incentive Travel Industry Index’s preliminary results were revealed at IMEX America in Las Vegas. From Meetings & Incentive Travelā€¦

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CWT: Meetings Industry to Grow Eight Percent

CWT M&E says the buoyant global meetings industry is poised for eight percent growth next year, despite looming geopolitical and economic headwinds.Ā The 2020 Future Trends report notes these as the trade war between the US and China, Brexit and its wider impact, the protests in Hong Kong and climate change. From Meetings & Incentive Travelā€¦

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Positive Impact’s UN SDG Commitment Survey: An Update

Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an ā€œacceleration actionā€ shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…

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Could “Flight-Shaming” See Turbulence Ahead for Events?

Flight-shaming, which many believe started in Sweden, has not reached the US yet, which basks in the glow of a demand boom. Greta Thunberg, the pioneering young eco-warrior (pictured), crossed the Atlantic in a yacht to avoid flying to two major climate summits. How realistic is idealism? From editorā€™s blog at Meetings & Incentive Travelā€¦

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, itā€™s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What haveĀ selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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Associations Growing Global VIII: Worldwide WWF Conservation

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Sid Das, Director of Digital Engagement at WWF (World Wide Fund for Nature) International, talks advancing global conservation globally. From Boardroom via Global Association Hubs Partnershipā€¦

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Meetings and Events: How to Plan and Build Immersive Experience

The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Eventsā€¦

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Sea Change: A Marine Science Conference’s Plastic-Free Tip Sheet

Plastic pollution is a blight on the world’s oceans. After an almost plastic-free staging of its annual conference, the Australian Marine Sciences Association, and event management organisation Encanta, have created a tip sheet for other planners. They share what they did, what they didn’t, what was learned, and what challenges remain. From PCMA…

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Measuring ROI: Industry Research and the Right Metrics to Follow

Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored.Ā From Meetings & Incentive Travelā€¦

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Below the Waterline Meets: Carina Bauer, IMEX CEO

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the second of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with the IMEX Group’s formidable CEO, Carina Bauer.   IMEX…

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Positive Impact Seeking UN SDG Responses

Event industry professionals across the globe are being asked for their comments and commitments on how the sector can support UN Sustainable Development Goals. Survey responses will be analysed by Iceberg partner Positive Impact, and those completed before 1st September 2019 will form an “acceleration action” shared with the UN. From Meetings & Incentive Travelā€¦

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In the Bag: Is Switching from Plastic to Cotton Actually Sustainable?

Recently getting soaked leaving an exhibition during a downpour, The Iceberg’s curator has already had cause to note events no longer issuing plastic bags at registration, but now handing out cotton totes. But are these actually any kinder to the environment? UK and Danish studies think not. From editorā€™s blog at Meetings & Incentive Travelā€¦

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FAM Trips? There’s No Need to Shout about Industry Excursions!

The Iceberg prefers ā€œfamiliarisation tripsā€. The rest of the sector uses the shorter ā€œFAM tripsā€, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editorā€™s blog at Meetings & Incentive Travelā€¦

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AIPC President Aloysius Arlando: The Benefits of The Global Alliance

Three big industry associations, all Iceberg partners, are dovetailing resources available to members: the International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA), together with the global association of the exhibition Industry (UFI). AIPC President (and UFI Board Member) Aloysius Arlando talks collaboration, standardisation and advocacy. From UFIā€¦

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