Latest research about trends in incentive travel shows that “soft power” (meaning persuasion rather than coersion) is now competing with sales and the bottom line as a key driver in the industry. The 2019 Incentive Travel Industry Index’s preliminary results were revealed at IMEX America in Las Vegas. From Meetings & Incentive Travel…
CWT M&E says the buoyant global meetings industry is poised for eight percent growth next year, despite looming geopolitical and economic headwinds. The 2020 Future Trends report notes these as the trade war between the US and China, Brexit and its wider impact, the protests in Hong Kong and climate change. From Meetings & Incentive Travel…
Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an “acceleration action” shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…
Flight-shaming, which many believe started in Sweden, has not reached the US yet, which basks in the glow of a demand boom. Greta Thunberg, the pioneering young eco-warrior (pictured), crossed the Atlantic in a yacht to avoid flying to two major climate summits. How realistic is idealism? From editor’s blog at Meetings & Incentive Travel…
When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…
The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Sid Das, Director of Digital Engagement at WWF (World Wide Fund for Nature) International, talks advancing global conservation globally. From Boardroom via Global Association Hubs Partnership…
The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Events…
Plastic pollution is a blight on the world’s oceans. After an almost plastic-free staging of its annual conference, the Australian Marine Sciences Association, and event management organisation Encanta, have created a tip sheet for other planners. They share what they did, what they didn’t, what was learned, and what challenges remain. From PCMA…
Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…
The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the second of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with the IMEX Group’s formidable CEO, Carina Bauer. IMEX…
Event industry professionals across the globe are being asked for their comments and commitments on how the sector can support UN Sustainable Development Goals. Survey responses will be analysed by Iceberg partner Positive Impact, and those completed before 1st September 2019 will form an “acceleration action” shared with the UN. From Meetings & Incentive Travel…
Recently getting soaked leaving an exhibition during a downpour, The Iceberg’s curator has already had cause to note events no longer issuing plastic bags at registration, but now handing out cotton totes. But are these actually any kinder to the environment? UK and Danish studies think not. From editor’s blog at Meetings & Incentive Travel…
The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…
Three big industry associations, all Iceberg partners, are dovetailing resources available to members: the International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA), together with the global association of the exhibition Industry (UFI). AIPC President (and UFI Board Member) Aloysius Arlando talks collaboration, standardisation and advocacy. From UFI…
Recognising the role associations play in advancing both social and economic value through their meetings, the Kuala Lumpur Convention Centre, in partnership with the Malaysia Convention & Exhibition Bureau, is investing in building up the professional capacities of the local association community. It’s an acknowledgment of hosting partners’ contribution to successful events. From Boardroom…
Toulouse, Montreal, Singapore, along with Seattle, South East England and Bengalaru in India, are all destinations with clusters of innovation in aerospace. Where knowledge collects, so do associated meetings, so these hubs of expertise in this exciting sector are also attracting significant international events. From Association Meetings International…
This study is based on a global survey, concluded in July 2019. It represents up to date information on the development and outlook of the global exhibition industry as well as on 20 specific countries and zones. Global Exhibition Barometer 23rd Edition (July 2019)
Iceberg partner BestCities Global Alliance has launched its Global Recognition Award, celebrating associations who deliver positive change and leave lasting legacy in the cities where they meet. The International Society of Nephrology (ISN) and the Young Presidents’ Organization (YPO) were each awarded $500, both grants creating further legacies. From Association Meetings International…
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