Business Events World – Issue 45
Host Destination: Global
The Power of Events
Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…
A Modern History of International Association Meetings
The International Congress and Convention Association’s newest industry report “A Modern History of International Association Meetings – Update: 1963-2017”, released to celebrate ICCA’s 55th anniversary, reveals the results of an extensive study of 55 years of growth in the industry. The report marks an important milestone in ICCA’s history and recognises the continued influence of…
Association Meetings History Published
International association meetings continue to show “robust growth”, according to a new history of the sector. The International Congress and Convention Association report “A Modern History of International Association Meetings – Update: 1963-2017” was released to mark ICCA’s 55th anniversary. From Association Meetings International…
Incredible Impacts: Winners Announced
Three more of the $7,500 “Incredible Impacts” awards have been made by the International Congress and Convention Association, together with BestCities Global Alliance, to meetings that have made a lasting mark outside their own walls. Down Syndrome International, the Society for Ecological Restoration, and the Union for International Cancer Control are the three associations recognised. From PCMA Convene…
PCMA Reveals “20 in their Twenties” 2019
Wondering who the business events leaders of the future are? The Professional Convention Management Association has announced its “20 in their Twenties” class of 2019, the sector’s brightest young talent. Although the list is dominated by North Americans, professionals from Italy, Bulgaria and the UK are also in the group. From Association Meetings International…
Multi-Hub Meetings: Partially Virtual in Multiple Locations
Some things just work better when you’re hearing from two locations at the same time. The industry has been talking for a while about virtual and hybrid meetings, both on the rise. But what about multi-hub events (partially virtual meetings where groups in different places share the same programme at the same time)? From PCMA…
“Tourism” or “Economic Development”? The Debate Continues
The debate about whether business events are “tourism” or “economic development” has been rumbling on for a decade. At a JMIC meeting earlier this year, the room decided “economic development” was the correct term. But one Iceberg partner finds himself going both ways (and with a spectacular mixing of metaphors). From SoolNua’s Pádraic Gilligan at Padraicino…
David Peckinpaugh: Designing Experiences for the Future of Events
Event designers are always imagining new ways to harness audience attention and make experiences memorable. But the pressure to be bigger and better than last year always seems to grow. David Peckinpaugh spoke at the Experient “Change Agents”-themed conference earlier this year, and here offers views on video about experience design. From Maritz Global Events…
Event Waste: Meetings’ Green Credentials Take Centre Stage
The meetings industry has a huge environmental impact, from the distance delegates fly, to the reams of paper printed and kilowatts of energy used. As green culture takes hold, events with environment-friendly certification already have a market advantage. As expectations rise, this will become a minimum requirement. Views include Iceberg partner IAPCO. From Skift…
Meetings Industry Gender Equality: Quotes on Quotas
Only seven percent of global CEOs are women. That stark fact opened a discussion about meetings industry gender equality at Cvent CONNECT Europe in London. Sitting on the panel were the CEO of Iceberg partner IMEX, Carina Bauer, and Fast Forward 15’s Fay Sharpe. Views on gender quotas proved extremely interesting. From editor’s blog at Meetpie.com…
2019 Meetings and Events Future Trends
There has never been a more exciting time for meetings and events. The growth in sophisticated venues across the globe and innovation in tech is making boundless creativity a reality. And smarter ways of using data to fine-tune the value around meetings programs are in full effect. The digital revolution and use of social media…
Meetings and Events to Grow in 2019
Meetings and events demand will grow by up to ten percent in 2019, according to Carlson Wagonlit Travel’s 2019 Meetings & Events Future Trends report. The study also finds that average size of meetings will rise in nearly every region. Strategic management of meetings, unorthodox spaces / activities, and content evolution, are the areas to watch. From Meetpie.com…
CVBs: Giving Planners the Personal Touch During Site Visits
Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…
Meetings and Events Across a World of Political Disruption
Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
Eight Common Misconceptions About Face-to-Face Events
Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…
The Event Marketing Evolution
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
Incredible Impacts: Shortlist Announced
Associations that have showcased beneficial legacies of their meetings are in line for a substantial cash award. A shortlist of twelve entries for the 2018 “Incredible Impacts” scheme has been announced by BestCities Global Alliance and ICCA (the International Congress and Convention Association). The final judging is now underway. From Association Meetings International…
Tackling Cybersecurity: An Event Planner’s Guide
Cybersecurity is among the top threats facing businesses and governments in 2018. What you might not realize, though, is that it can impact consumers not only at voting booths and cash registers, but also at meetings and events. Cybersecurity expert Rebecca Herold explains how to protect yourself from the threat. From Successful Meetings…
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