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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Incredible Impacts: Shortlist Announced

Associations that have showcased beneficial legacies of their meetings are in line for a substantial cash award. A shortlist of twelve entries for the 2018 “Incredible Impacts” scheme has been announced by BestCities Global Alliance and ICCA (the International Congress and Convention Association). The final judging is now underway. From Association Meetings International…

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Tackling Cybersecurity: An Event Planner’s Guide

Cybersecurity is among the top threats facing businesses and governments in 2018. What you might not realize, though, is that it can impact consumers not only at voting booths and cash registers, but also at meetings and events. Cybersecurity expert Rebecca Herold explains how to protect yourself from the threat. From Successful Meetings…

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Face-to-Face Events: Eight Very Common Misconceptions

More than ever the value of face-to-face seems in question, with virtual events now the new “shiny object”. But face-to-face meetings aren’t dull or rusty. As the attendee experience evolves, also now with actionable data, the easiest way to renergise an event is to give the delegates more of what they want. From Maritz Global Events…

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Life Sciences, Engaging Youth and BestCities Global Alliance

Aaron Etra co-founded the Institute for Life Sciences Collaboration, which organises the ICMAN and ICNODAT conferences. He is also Chair of the Executive Committee of the Council of Organizations of the United Nations Association of the USA. Here he shares insights on youth empowerment with Iceberg parter BestCities Global Alliance. From Boardroom…

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The Exhibition Industry: Moving Forward, More Caution is Required

The exhibition industry is currently firing on all cylinders. That was a clear takeaway from the recent UFI Global Barometer (see Research). For the first time in ten years, all four global regions together reported positive turnover development. But the outlook for 2018 is globally lower. UFI CEO Kai Hattendorf explains. From UFI…

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Diversity and Inclusion: A Meetings Industry Roundtable Discussion

Few issues have dominated public debate over the past few years as much as those related to diversity and inclusion. Charged discourse is impacting every part of our culture, including the meetings industry. Last month five thought leaders gathered on a conference call to discuss the topic. From Successful Meetings…

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The Events Brain: Behavioural Science and Meetings Design

We think we make decisions based on logic, but unconscious influences affect our behaviour and judgment. So says Maritz Chief Behavioural Officer Charlotte Blank. Maritz Global Events is a partner of The Iceberg. Understanding behaviour presents a “whole new world of opportunity” for event design. From PCMA Convene…

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Legacy: Creation, Measurement and Advocacy

The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…

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Trina Camacho-London to Co-chair MMBC

Trina Camacho-London, Vice President of Global Group Sales at Hyatt Hotels, is the future Co-chair of the Meetings Mean Business Coalition. Camacho-London joins Julie Coker Graham, President and CEO of the Philadelphia Convention and Visitors Bureau, and assumes the position currently held by Paul Van Deventer on January 1st, 2019. From Travel Daily News…

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Productive Meetings: The Architecture of Good Foundations

What are the foundations of a productive meeting? It’s the question at the core of every planner’s job, and if you want to know about foundations, who better to ask than an architect? Caterina Alves is actually Venue Manager at the historic Royal Institute of British Architects. Photo: Philafrenzy. From editor’s blog at Meetpie.com…

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Trade Associations: Change Drivers, and Good for the Career

Trade associations are a great way to drive change within an industry. Joining one can also have a positive effect on your career. Carlo Zoccali, Account Director at Farnborough International Exhibition and Conference Centre, and also two term UK Chapter President of the International Live Events Association, says as much. From editor’s blog at Meetpie.com…

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Sustainable Meetings: Single-Use Plastic is No Longer Fantastic

Is time now up for that global event staple, the plastic badge holder? From a registration specialist whose products are all recyclable, to an event caterer transitioning away from bottled mineral water, to a venue banning single-use plastic packaging from hotel and meeting suites, here are three approaches to more sustainable events. From editor’s blog at Meetpie.com…

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IBMATA’s Border Management and Technologies Summit

Border security seems to be of increasing importance in a more nationalistic political age. But sometimes the business of implementing border security involves collaborating across borders. Tony Smith, Chair of the International Border Management and Technologies Association, discusses IBMATA’s recent inaugural conference, and why collaboration is a main focus. From PCMA Convene…

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Business Travel and Business Event Markets

By Alastair M Morrison, University of Greenwich: The business travel and business event markets are the ‘backbone’ of the client base for many city destinations around the world. For some DMOs, they are the main promotional focus and pleasure and leisure travellers are of secondary concern. For example, this is true for hundreds of convention…

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Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors

Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…

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Trade Show Exhibition Space Sales Up, Says Report

Trade show exhibition space sales are on the upswing, according to a study. Nearly three-quarters (72 percent) of organisers said exhibit space sales grew for their most recent event, according to the 2018 Benchmarks & Trends in Exhibit and Sponsorship Sales. The figure is a four-year high. From Meetings & Conventions…

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Exhibition Attendance to Grow, Says Research

Attendance at trade shows has been rising for a decade, and will grow for the foreseeable future. That’s according to the Center for Exhibition Industry Research. The fourth instalment of its “Attendee ROI Playbook” shows 54 percent of attendees plan to maintain their attendance level, and 26 percent to attend more often. From Successful Meetings…

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Meetings Industry “Too Bound up in Tourism”

The meeting industry is “too bound up in tourism” and has an absence of influence. This is one conclusion of the report from this year’s IMEX Policy Forum, which is now out (see Research). The Frankfurt event brought together over 30 politicians and policy makers from around the world with 80 industry leaders. From Meetpie.com…

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