It is impossible to develop successful, sustainable long-term strategy without understanding the future in which your members will live and work. Whether through strategic planning or value proposition design, Association Laboratory’s research confirms that associations must develop strategy based on the anticipated future of their industry or profession if they want to be successful. Now in its…
If there’s one canon that can be considered unassailable in the meetings and events industry it is this: No two meetings are alike. There is no one size that can fit all, even two, engagements. Every project requires its own plans and those plans, budget in hand, often start with choosing the location. Destinations and…
Recently Successful Meetings sent out a survey to its readership about their international events. While most planners responding thought the number they held in 2018 would stay the same, almost a third said it would increase, and only six percent decrease. Cost, travel time and language barrier are still the top challenges. From Successful Meetings…
The growth of experiential activities is set to continue and they will soon feature in most meetings, according to new research by MPI Outlook for the IMEX Group. 87 percent of respondents had seen increased demand in the last three years. C2 International’s aerial Learning Labs (pictured) was a notable example at the recent IMEX. From Meetpie.com…
The International Congress and Convention Association (ICCA) has announced the shock departure of long-standing CEO Martin Sirk. Sirk, who leaves the organisation at the end of July after 16 years as CEO, will be replaced by ICCA’s Chief Value Officer Dennis Speet as acting chief until a permanent replacement is found. From Association Meetings International…
When IACC launched its Meeting Room of The Future report in 2016, it set out to predict and shape the future of events. Three years on, the series says as much about today’s meetings landscape as it says about tomorrow’s. Mark Cooper, IACC’s CEO, examines some key findings in areas like internet infrastructure. From Successful Meetings…
The glorious weather we are now enjoying cannot have escaped your attention. Simply being outdoors is healthy for both body and mind. But do event professionals forget sometimes the basic pleasures and benefits of getting out of the office? One Iceberg partner wants to take things outside. From editor’s blog at Meetpie.com…
Coffee in copious quantity sustains much of the meetings industry. Yet disposable coffee cups are in of themselves a major sustainability issue. As the sector aims to reduce its carbon footprint, one organiser successfully avoided the mountains of cups often left behind at events, while also helping fund clean water projects around the world. From PCMA…
Holding sustainable events can be hard work, and involve a variety of quite different challenges. The Vice President of Marketing for Oracle, Paul Salinger, discussed how to navigate the business aspects of sustainability during the Sustainable Brands 2018 conference recently held in Vancouver. Here are the four takeaways of his session. From PCMA Convene…
As the Iceberg’s Opinions section has already noted, the 2017 ICCA Statistics Report has revealed that association meetings continue to decrease in size. It also shows that cities holding the most association meetings in 2017, like top-placed Barcelona, were also those holding the largest. And the total number of association meetings is growing. From Association Meetings International…
Destinations International has announced that four former events industry chiefs will be inducted this year into its Hall of Fame. The lucky honorees are Anja Loetscher of the Geneva Convention Bureau (pictured), Marian Holt McLain of the San Jose CVB, William Peeper of Visit Orlando and Deborah Sexton of PCMA. From Meetings & Conventions…
Fear has been described by the acronym False Expectations Appearing Real. Change is often accompanied by it, so here’s a look at seven fears that come up with big changes to meetings, conferences and trade shows. Can we can flip those fears around and think about transformation in a whole new light? From PCMA Convene…
With an ever-increasing focus on the environment and growing demand for sustainable practice, green event and conference planning is now an established trend within the global meetings industry. Here are six areas to consider for a greener approach: the venue, carbon offsetting, the accommodation, the catering, technology and lighting, and the materials used. From the Event…
The Society for Incentive Travel Excellence, Incentive Research Foundation and Financial & Insurance Conference Professionals have now opened up submissions for their new joint survey of the incentive travel sector. The resulting crowdsourced evidence-based study will provide insights into the current and future direction of incentives. From SoolNua’s Pádraic Gilligan at Padraicino…
In the GDS-Index white paper The Iceberg just published in Research, Finland’s Visit Espoo is committing to serve only locally-produced vegetarian food and sustainable fish to association delegates. Would you ever serve only vegetables and fish to your event attendees? Would they accept such a proposal? From editor’s blog at Association Meetings International…
Medical meeting organisers at the PCMA Education Conference also got a behind-the-scenes look at how the Cleveland Clinic is now reshaping the future of both patient care and medical education. David McMillin reports from the visit and offer his five takeaways, including the power art can play, especially one “amazing Iceberg”. From PCMA Convene…
The Huntington Convention Center of Cleveland also hosted the recent PCMA Education Conference. The event included a focus on medical meetings. Convene Editor-in-Chief Michelle Russell took time out from the floor to put the evolution of the sector under the microscope with Robert Heard of the American College of Emergency Physicians. From PCMA…
Events have the potential to make a lasting impact on organisations that plan and own them, participants attending them, and communities hosting them. A focus on legacy at every stage is therefore essential. Karen Kotowski, CEO of the Events Industry Council, offer five criteria for creating the right community impact. From PCMA…
In the second of three insights on the value of business and professional events, GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, analyse the crucial role professional associations and the broader “civil society” play across the whole of scientific and industrial development. Association meetings deliver the platforms and…
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