Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…
Exhibition industry professionals right around the world joined together to mark the second Global Exhibitions Day, an event spotlighting the sector as a key driver of economic growth. UFI – the global association of the exhibition industry – logged reports during the day from 75 countries and regions on their activities. Photo: HITEX Exhibition Centre, Hyderabad, India. From Association Meetings International…
The Manchester Arena bombing on May 22nd has highlighted the extreme challenges venue operators face in keeping visitors safe at events. Perhaps the changing threat landscape now demands closer collaboration between venues, events… and their respective communities. Geoff Donaghy is President of AIPC (the International Association of Convention Centres) and CEO of ICC Sydney. From tw tagungswirtschaft…
The Global Association Hubs Partnership (GAHP) was created by Brussels, Dubai, Singapore, and Washington DC to engage with the international association community as a trusted partner for international growth. A key component of the GAHP strategy is to feed this dialogue with original research-based content and to provide education and networking opportunities for association decision…
The International Congress and Convention Association – a partner of The Iceberg – has published its 2016 country and city rankings. Paris – last leading in 2014 – has reclaimed the top city spot. The USA is the country holding the most meetings. International association meetings continue to double every ten years. Fuller data will be released in June. From ICCA…
The meetings and conventions industry is evolving into a global innovation distribution channel. Over the last decade, convention bureaus have been collaborating more strategically with their local and state governments, economic development agencies, academic and scienti c institutions, and local business improvement districts to better leverage the value of conventions in their cities, especially those aligned…
At PCMA Convening Leaders in Texas, collaborative education by IAPCO (the International Association of Professional Congress Organisers) and the event hosts reinforced the need for global association education strategies to be applied locally. Having a professional congress organizer (PCO) that understands the importance of locally-sourced intellectual capital – and that is aligned to the mission of the association – can…
Here are some controversial thoughts about that alluring and elusive butterfly… return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and events… or would that indeed give much of the industry butterflies? From SoolNua’s Pádraic Gilligan at Padraicino…
To celebrate Global Meetings Industry Day 2017, INCON has collected five views from its partners around the world on why organising face-to-face meetings is as popular and successful as clearly it is. ORTRA’s Galit Shimshoni, DEKON Group’s Michael Kern, MCI’s Robin Lokerman, Arinex’s Roslyn McLeod and AIM Group International’s Patrizia Semprebene Buongiorno all contribute. An INCON Expert Guide…
Death to death by PowerPoint! These days learning needs to become engaging and experiential. So absolutely critical to knowledge transfer moving forward are… making content available online, using technology to encourage interaction, establishing networks, adjusting venue configurations and making it emotional. Some further thoughts on future trends from German Convention Bureau Managing Director Matthias Schultze…
Here are four emerging industry trends seriously worth bearing in mind for future meetings and events… and how to address them. Contending for your consideration: understanding the changing needs of so-called millenials, also of so-called silverpreneurs, customising for the individual… and making use of the sharing economy. From German Convention Bureau Managing Director Matthias Schultze…
With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term “face-to-face” and to describe next level business and professional events – and their impacts and outcomes – more accurately as “mind-to-mind” meetings. From the German Convention Bureau…
Could the requirement of demonstrating wider legacies to receive the sweetener of subvention encourage event organisers better to measure outcomes for their own stakeholders? The Seoul Convention Bureau is now favouring applications for financial assistance from meetings committed to local sourcing and to improving the environment. From editor James Lancaster’s blog at Association Meetings International…
With key landmarks of New York’s iconic skyline again lit up blue in celebration, the second annual Global Meetings Industry Day is dawning across the face-to-face world. Spearheaded by campaign coalition Meetings Mean Business, the event is designed to raise awareness of the sector and to highlight its business and societal impacts. Happy GMID! From Successful Meetings…
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