Net Zero Nonsense? A Greenwashing Guide for Association Events
By Shawna McKinley, from AMI Magazine: I miss the good old days when spotting greenwashing was easy. ‘Natural’ claims on a catering menu? Sounds like a vague term. Green branding on ‘eco-friendly’ promotional products? Likely creating a false impression. While concern about greenwashing is higher than ever, it also seems harder to assess environmental claims…