From PRNewswire:
- Over 1,000 global cross-industry and government leaders expected to attend three-day interactive program in one of the world’s fastest growing Meetings, Conferences, Incentives and Exhibitions (MICE) destinations.
- Saudi MICE market projected to expand exponentially with hallmark events such as World Expo 2030, expected to attract 40.7 million visits to KSA alone.
- Growing demand to be accommodated by the launch of a new airline and airport expansion, 1 million square meters of expected venue space and 854,000 hotel rooms by 2030.
The inaugural International MICE Summit (IMS24) will bring together over 1,000 global leaders from the Meetings, Incentives, Conferences and Exhibitions (MICE) industry between 15-17 December at Mohammed Bin Salman Nonprofit City (MISK) in Riyadh, hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA). The three-day event promises to be the premier global leadership event for the MICE industry, offering innovation, economic and commercial opportunities for MICE and related tourism and travel sectors under the theme of “Expanding Horizons.”
Continue reading the news release here
HE Fahd bin Abdulmohsen Al-Rasheed, Chairman of the Board of Directors, Saudi Conventions and Exhibitions General Authority, in conversation with Kai Hattendorf, CEO of UFI
Further Learning:
From Arab News: Exhibition Industry Thriving Amid Digital Revolution, says UFI Chief
From Skift Meetings: Twelve New Events Announced at Riyadh’s Inaugural MICE Summit
From UFI: UFI leads delegation of exhibition executives to Saudi Arabia
From International MICE Summit:
- Kai Hattendorf, CEO of UFI, highlights the importance of the International MICE Summit in Saudi Arabia
- Dr. Senthil Gopinath, CEO of ICCA, praises International Summit for Exhibitions & Conferences for its efforts in promoting innovation and thought leadership
- International MICE Summit – Day 1 – Video
