From Boardroom:
At the recent 2024 European Association Awards (organised by ESAE), MedTech Europe’s original “Connecting the Dots” campaign was honoured with the prestigious Digital Transformation Award. The association received this recognition for the exceptional impact of the video series produced in collaboration with BBC StoryWorks, demonstrating how digital communication can revolutionise the healthcare sector. Boardroom was there to congratulate the winners and get the ‘behind the scenes’ story on the project.