Navigating the Globalization of Events: Key Takeaways from PCMA Convening Leaders
From Skift Meetings: At this year’s PCMA Convening Leaders in Houston, the spotlight was on helping event planners navigate and meet the needs of increasingly international audiences. The evolving globalization of business is reshaping the events industry, where attendees bring diverse expectations shaped by their cultural backgrounds. Event planners need to think globally, was the…